exactly - buying is what its all about
generik said:
They will probably switch for a new case design though, nothing screams "buy buy buy" more than a *new case*!
it would seem that apple's prime concern is selling as many computers as possible.
the risk with the transition and the first anoncement thereto is that sales slow. the worst case scenario being that sales slow lots, for a long time. in my opinion the key strategy behind the transition is based on; how to to avoid a big dropoff in sales?
i think the sales optimization can be broken down into 2 parts: software compatability and transition time.
1. software compatability
one way to minimize slower sales, is to make sure that ppcs remain useful even beyond the transition. this would mean continuing to upgrade them, but most importantly, ensuring software compatability. if i knew that a powerbook bought today, would continue to be supported for the next few years, with new releases of existing software (preferably x86 and ppc compatible), then buying, or owning a ppc now, is quite desirable. (is it indeed the case that upcoming software releases from apple and others are intended to be compatible for both platforms???). we know that rosetta allows an x86 to run ppc software, but will new versions of software be made to run on ppc as well as x86??? CAN ANYONE CLARIFY THIS???
software compatability is also key, for it allows larger organizations running a number of macs, to transition slowly, by evolviing over time to the new platform, rather than having to make a decision to be either ppc, or x86 and to make a costly transition in one go.
2. transition time
ever since the transition announcement, the question has been; buy now or wait (as pointed out above, software compatability, if it exists, can ease the hesitance to buy now)?
the longer the time lapse since the announcement, the greater the reluctance to buy. once the first intelmacs appear, the reluctance to buy ppc will increase much much more. that being the case, it would make sense to do two things: transition the computers with the biggest impact on the bottom line first (in other words transition the most profitable computer segments first and perhaps those that have suffered most by declining sales due to the announcement)... and make sure that the others follow on as quickly as possible. if it is the case that pbooks and imacs are the most valuable segment, then transition them first.
in this scenario, ensuring that the transition time for the whole range, once the first macintels ship, is kept as short as possible, is the critical factor.
i would not be overly concerned about which programs have been converted to run on the x86 first, because, most users will gladly trade off a slower performance, using rosetta for some time, while being secure in the knowledge that once the software is updated, that they are using a computer that will run faster and be forward compatible for many years to come.
as for any form factor changes? certainly, if you want to make a big ado about the transition, then new designs are the way to go.
