I think Apple and Microsoft will work together to develop a solution for this (Windows on ARM). Those two companies realize that they gain a lot more from a partnership today.
Ya, they probably will, but i'm just coming from iOS and ARM...
The fact Apple and MS would pull a larger audience on Mac is probably more of a win, because of Office on the Mac as well, but remember Apple is still it's own ecosystem... it could flip the other way if Apple decided to.
It's always been this way on iOS... Although some of the same software are available, its always been somewhat limited..
I don't think the only reason is because Apple decided...it is probably in part due to hardware as well. That's why we went from PowerPC to Intel..