Moore's law is a rule of thumb, the efficiency/improvements can come from process node (going from 22nm to 14nm) or from processor design. Intel typically does a bit of both. Apple is purely focused on design. Their manufacturer (Samsung or TSMC) will say, "we can build on 28nm" and Apple will design with that in mind. Apple's designs are, no doubt, some of the best. However they're at the mercy of their chip manufacturer for any advancements from processor node. Typically, barring any substantial leap in design, you typically need a little help from both processor design and process node jump to get a doubling in performance.
So Apple can do it, but I think relying on design alone is not enough. Just like any other CPU designer, they can benefit immensely from node shrinks.
TMSC does plan for a 10-nm process, slated for 2016 launch. They're going to remain behind Intel, because Intel's roadmap, is still on target, at least according to Intel. Intel states Broadwell was delayed (14nm) but the 10nm, 7nm and 5nm roadmaps are not going to be shifted too much (meaning Broadwell might have a short life, though of course using Tick-Tock the next CPU design is going to stay on 14nm). So the follow up to Broadwell, Skylake, due end of 2015, will still be 14nm but a fairly new design on that same node which should mean some bring improvements. (Broadwell -> Skylake is like going from Ivy Bridge -> Haswell). Intel may not be able to jump to 10nm until 2016 either. However, even at the same nodes Intel has some design superiority in their chips (their version of FinFET, the tri-gate transistor).
In short, Intel is ahead on processor nodes, for now, and likely through 2015.
I guess what you're most concerned about is whether Apple can again double performance. Going from Swift to Cyclone was a huge jump in performance, for a few of reasons. It was kind of like the best case scenario in CPU design and processor shrink which enabled this jump. That sort of alignment of the stars that happened last year, is not necessarily going to be at play this fall.
Last year, Apple benefited from:
- Apple had a process node shrink from Swift (A6) to Cyclone (A7), going from 32nm to 28nm.
- Apple also licensed the newer ARM architecture and moved from ARMv7 to ARMv8 (so some of the groundwork was done for them)...
- upon which Apple's CPU design team made some very excellent design choices
The advance is so tremendous that not many apps actually make use of Cyclone. That, and the fact that competitors are not exactly closing the gap in 2015 should tell us something for what Apple might have planned this year.
First let me justify that the competition isn't close though. Competitors are not close to Apple: Qualcomm won't have a true competitor till 2016, when it comes to it's own design of a 64-bit ARM chip, the 2015 chips are simply licensed 64-bit ARM designs without any Qualcomm magic baked in.
For this reason, I think there's a good chance that this year's chip from Apple will be more of an evolution rather than the revolution that Cyclone was. By creating a minor bump in CPU performance with perhaps a smaller node or design tweaks, they could probably get similar to moderately better performance in a lower power envelope which translates to thinner design or better battery life, or both.
But no one knows what's going to happen with the A8 chip of course, not until a month from now like you said. So we all wait, with anticipation.