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Original poster
Apr 12, 2001
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Ahead of Monday's Apple event, which is expected to include the much-awaited launch of brand new 14 and 16-inch MacBook Pros, Intel is continuing its long-running campaign to try and convince Mac users to switch to Intel-based PCs.

Intel-GoPC-Tweet-Feature.jpg

Last week, Intel released a video as part of its PC vs. Mac campaign that featured "Apple fans" introduced to different Intel computers and all of their features. During the four-minute video, Intel attempted to paint Apple consumers as oblivious to "innovations" made by companies besides Apple, including "touch screen" laptops.

Continuing its streak, yesterday, the official Intel account tweeted out, "Confessions of former Mac users. What made you #GoPC?" Instead of former Mac users engaging with the tweet on reasons they switched to PC, the tweet instead includes replies of current Mac users poking fun at Intel's "desperate" marketing attempts. One comment reads, "Just admit it: you're just pissed that Apple ditched you and designed a way better processor by themselves."


Other replies include Apple users trolling Intel, with one stating "You're not invited" with a picture of the upcoming "Unleashed" event invitation. One reply, in Intel's defense, says that Apple is "a low performance luxury brand with overpriced hardware and a lesser ecosystem because its closed."

Ironically, while Intel goes on the defense, Apple still sells Mac computers powered by Intel processors. After Monday's "Unleashed" event, the higher-end MacBook Pro will no longer be Intel-based and will officially switch to Apple silicon, but other Macs such as the 27-inch iMac and Mac Pro still feature Intel processors.

Apple officially embarked on its transition to Apple silicon in November of last year, and the company is expected to fully move all of its Mac computers away from Intel next year.

Article Link: Intel Tweet Asking Why Former Mac Users Switched to PC Backfires
 
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gibi

macrumors newbie
It’s game over for you Intel. Wait until MacBook Pro is unleashed. You have been left behind in the dust.
For Intel, maybe (maybe not..)
But there is AMD.
Unfortunately for many of us (maybe a minority now) realy on some Windows software which do not run on MacOS and will never be ported there.
Unfortunately, because some of them are crap code from the 80s, which would take advantage of such port
 

Shirasaki

macrumors G5
May 16, 2015
12,413
6,415
How pathetic Intel wants to paint themselves into before actually spending those resources on marketing stuff that actually is more tolerable and makes more sense?
Fear about losing their dominance? Why not act 5 years ago when 14nm is projected to stay for quite some time, and lower themselves a bit to ask for help?
The management team's tunnel vision ability is absolutely astounding.
 

ramallite

macrumors regular
Jan 5, 2004
151
300
Greensboro
"Ironically, while Intel goes on the defense, Apple still sells Mac computers powered by Intel processors. After Monday's "Unleashed" event, the higher-end MacBook Pro will no longer be Intel-based and will officially switch to Apple silicon, but other Macs such as the 27-inch iMac and Mac Pro still feature Intel processors."

This text takes it as a forgone conclusion that the event on Monday will be solely focus on the MacBook Pro and that there won't be, say, a larger iMac announcement. While that's a relatively safe assumption rumor-wise, I would not regard it as a forgone conclusion.
 

Spock

macrumors 68030
Jan 6, 2002
2,531
3,477
Vulcan
It's funny to see Intel going after Apple so hard considering how low the percentage of Mac users is. Just makes them look very desperate. Maybe they should really focus on chip development to keep the other computer makers like Microsoft from jumping onto the ARM/AMD bandwagon.
 

jlocker

macrumors 65816
Jun 20, 2011
1,015
1,186
Lake Michigan
Well I wish Apple all the best of luck with the new MacBook 16, good luck getting you hands on one due to the chip and logistics problems going on. Reminds me of some 20 year ago when Apple was taking a year to deliver a Mac powerbook top of the line computer. I will continue to use my MacBook Pro 16 i9 for many years.

By locking down everything with no upgrades, you are pretty much on the path of Apple dictating when you will need to up date you computer just like the iPhone.

Will Apple do well with the New MacBook Pro 16? Yes they will but the long term value is now gone, And resale will go into the waste bin. When I can build a state of the art desktop computer for under $3000 that will last me for over 7 years with Windows 11 and have a $650 Chromebook for portable use. I am no longer seeing a great value in Mac Hardware sales.

I will most likely still buy a low end used Mac mini down the road just so I can use Mac OS for my personal business but everything else I once did on the Mac is moving on to other system platforms.
 

Rebelrogue

macrumors newbie
Jun 15, 2017
7
10
It's funny to see Intel going after Apple so hard considering how low the percentage of Mac users is. Just makes them look very desperate. Maybe they should really focus on chip development to keep the other computer makers like Microsoft from jumping onto the ARM/AMD bandwagon.
According to some sources Microsoft is working on their own CPUs Microsoft Designing Its Own Chips for Servers, Surface PCs
 

midwesthawkeye

macrumors newbie
May 21, 2013
10
32
Interesting that Intel's Marketing Team thinks it is a good investment of their Marketing dollars to say critical things about their former customers (Apple), whiled ignoring their true competitors (AMD, etc.)

I think it is highly unlikely that Apple would ever become a CPU supplier to outside firms. So the only thing Intel loses to Apple is the business Intel would have had with Apple if they remained a customer. Conversely, their entire existence is put in jeopardy by their competitors.

If I were an Intel shareholder, I'd be pissed at them.
 

CalMin

Contributor
Nov 8, 2007
894
721
Intel has an idiot in the marketing department.

  1. Apple is still a customer. Although I suspect not so much after Monday.
  2. intel outsells Apple. it is marketing 101 to never mention your secondary competition.
  3. People don’t choose Mac or PC based on the CPU.
 
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