Good luck with that. This is what you get when you have a monopolized market. No-one is going to give them serious competition in x86 so you'll be getting less and less improvements.I feel like Intel needs some serious competition in the computer market; they're getting slower and slower between releases.
As with most monopolies they won't so much see competition as become irrelevant as new technology replaces them. Both Microsoft and Intel are seeing this with the rise of phones and other mobile devices.