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Intel Viiv Platform... and Apple?

Geez, Louise!

AidenShaw said:
Yes, like Apple's "open" DRM with the Orwellian name of "Fairplay"? 😱
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Man, what's wrong with the restrictions using Fairplay? Up to 10 CDs of the same track list. Unlimited CDs as long as you mix the tracks. Five computers. Unlimited iPods.

Some of you just aren't going to be happy until Apple (or someone) says:

"Here just have all this content for free, copy it all ya want, hand it out to whomever you want and we'll just go out of business quietly and try not to bother you."
 
RHMMMM said:
They work fine with more than 1GB and have for almost a month now. When was the last time you ran software update? Get the latest Airport update and you should be fine.
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nope, done that, installed the new airport update as well. also reset PRAM, etc... nothing.. and there are still alot of people with the issue.

sorry. last OT post.
 
roy_dan said:
Take it one step further, Apple should collaborate with Nintendo for the upcoming Revolution in the same fashion as Windows Media Center interacts with XBox 360...but one that actually works. hehe

But seriously, Nintendo is the only console player without a PC companion and Apple isn't known for being a gaming platform. I say mutually advantageous!
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Hah! That would make too much sense.
 
One of my good friends works for Intel at a position which grants him pretty much full access to details on future product lines. He told me there's quite a bit of R&D going into making ViiV chips for non-Intel-designed products. Basically it's going to be their new media chip like the Pentium has been the workhorse chip of the past.

Should be interesting to see how it pans out.
 
~Shard~ said:
Yeah, exactly. There is no way that Steve was not privy to this information when he was in talks with Intel about their roadmaps, future plans, etc. before he made his decision to switch. This is yet another reason, as you say, why the switch to Intel makes sense. The question that remains is how exactly is Apple going to take advantage/be involved with this? Intel Mac mini?
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A LOT of people were privy to this information, Viiv has been a well rumored project for quite some time. Someone asked if Intel is going there own way with this, the answer is YES! This is an Intel initiative pure and simple. They want Viiv technology to be prevalent so that content creators, consumers, and middle-men all become dependent on the Viiv backbone. To do this, they create a hardware layer that is easy to interface with, and a part of every media-centric PC. If it works. and people start coding to Viiv in order to build their applications, they could corner a lot of the hardware market.

So the question becomes, should Apple make use of this or not? Or an even better question is whether or not Apple has been waiting for this to hit release status before releasing their next round of media-centric PCs. This one is harder to say, but I'm willing to bet that Viiv only played a small part in the "switch to Intel" strategy for Apple. Most of Apple's software to work with digital content is not reliant on a particular company's hardware backbone, and I'm sure Steve would rather keep it that way.

Still in all, it would seem ridiculous to reinvent the wheel, so I'm sure that Apple will utilize Viiv technology if the next mini is indeed a media-center type of product. But you can be sure that what Microsoft will choose to do with the technoloy is far higher on Intel's radar than what Apple will choose to do with it.
 
jmck said:
vi =6
iv = 9

Viiv = 69 -- meeting of television and computer for mutual satisfaction...
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Wow, if you're going to post something this stupid, at least get your roman numeral right...
 
JDOG_ said:
One of my good friends works for Intel at a position which grants him pretty much full access to details on future product lines. He told me there's quite a bit of R&D going into making ViiV chips for non-Intel-designed products. Basically it's going to be their new media chip like the Pentium has been the workhorse chip of the past.

Should be interesting to see how it pans out.
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Surely Apple can expect a PC to get this chip first? Can they really sow up the whole series for their release if they want?
 
dernhelm said:
Still in all, it would seem ridiculous to reinvent the wheel, so I'm sure that Apple will utilize Viiv technology if the next mini is indeed a media-center type of product. But you can be sure that what Microsoft will choose to do with the technoloy is far higher on Intel's radar than what Apple will choose to do with it.
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Agreed. And now that Apple is partnered with Intel, it only makes sense - as you say, why reinvent the wheel? As for MS, yes, unfortunately I agree with you on that as well... 😱
 
~Shard~ said:
As for MS, yes, unfortunately I agree with you on that as well... 😱
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I'm not so sure. MS has the XBox on IBM chips... I'm sure MS would like to control this market. Intel doesn't want that, they want control themselves. Same goes for Sony saying their PS3 is a media machine... it also isn't under Intel's control.
 
aswitcher said:
Surely Apple can expect a PC to get this chip first? Can they really sow up the whole series for their release if they want?
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From what he's told me they've got a bevy of in-house ViiV design protoypes with in-house (read: Non-Windows) media center programs floating around mingling with other PCs (maybe macs) and storage options. There's tiny ViiV boxes, larger DVD-size ones and even some towers running varying levels of chipsets. Certain applications or jobs will require a certain level of ViiV to run (read: not Mhz. reliant), so for example you'll need a ViiV Platinum to play Half Life on & a ViiV Bronze to watch TV and do everyday PC tasks. Can't be too much more specific because I know little else.

In regards to your question, I assume the deal Apple inked out with Intel would give them access and advanced purchasing options of future chips, ViiV included. That I can't comment on since my buddy will only tell me so much 😛
 
aswitcher said:
Surely Apple can expect a PC to get this chip first? Can they really sow up the whole series for their release if they want?
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Intel plays pretty fairly with their first tier vendors - they all get equal access to prototypes and samples, and typically everybody has product available to sell on Intel's release day.

I'd expect that if Intel plays favorites with a niche vendor in Cupertino, then AMD will see a huge increase in orders. In other words, Apple will be just another Intel shop.
 
iHavenolife said:
Could the new iMac have been a transition mac?
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I agree. But I think it was more than a transition, it was a beta test. I think it was put in the wild MAINLY to test Apple's new video streaming technology in real world applications.

See my posts here and here.

David😎
 
HDMI - it does have one advantage

budugu said:
single wire, Expensive, 3x price, Nothing better than the current tech! yeah that is classic, neo classic or what ever APPLE!
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Just to add one additional perspective to the HDMI is simply DVI conversation. While it is true that in terms of functionality HDMI is bascially DVI with audio wrapped into one - and many may say so what - one of the BIG differences is that the adapter is MUCH smaller. This is important for small devices for example but even more so for all those AV receivers. Imagine an AV receiver with 3 or 4 DVI inputs and 1 or 2 DVI outputs. That's taking up a lot of space back there. HDMI ports can actually be packed as close or even closer than classing RCA style jacks.

It's only 3X the cost because it is new - give it some time....
 
mobility x1600

i think the development of the ati mobility x1600 (which presumably has the avivo technology to hardware encode and decode h264) is a major key to this whole apple/intel pvr/mini thing. I mean, isn't this EXACTLY what's necessary to this to kill the tivo?
 
My First Post - Hello World!! - Don't forget about ClickStar

Hi Everyone,

This is my first post on MacRumors, so I thought I should contribute to the discussion by reminding everyone that Intel formed a joint venture with actor Morgan Freeman's production company to distribute film content online. The JV is called ClickStar. See http://news.com.com/Intel,+studio+form+movie+download+venture/2100-1025_3-5776588.html?tag=nefd.top for more details.

ClickStar and Apple iTMS partnership in January? What do you think?

Cheers,

ITG😀
 
GregA said:
I'm not so sure. MS has the XBox on IBM chips...
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Actually, as AidenShaw indicated, Microsoft owns the designs for the XBox's processor, so not so fast.... 😉
 
dernhelm said:
you can be sure that what Microsoft will choose to do with the technoloy is far higher on Intel's radar than what Apple will choose to do with it.
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I replied:
I'm not so sure. MS has the XBox on IBM chips... I'm sure MS would like to control this market. Intel doesn't want that, they want control themselves.

~Shard~ said:
Actually, as AidenShaw indicated, Microsoft owns the designs for the XBox's processor, so not so fast.... 😉
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yeah... but you're ignoring the point of my post by jumping on the detail. IBM or MS powerPC makes no difference - it's just not Intel.

Intel doesn't want Microsoft to get too much control, so they may invest just as much effort in Apple as in Microsoft. After all, Microsoft is available on Intel (including ViiV), and non-Intel architecture (including XBox360, and AMD).... Apple just committed to Intel.
 
New TV Shows

Guys the US store has just added a number of new TV-Shows : NBC , ABC with vintage shows but also the Tonight show etc. At last things are moving!
 
AidenShaw said:
Actually, Microsoft owns the designs for the triple-core CPU in the Xbox. Various reports have said that MS is contracting to foundries at both TSMC and IBM to actually create the chips.

Teardowns find 'Microsoft Inside' Xbox 360
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They offered the same deal to Intel who told them to get lost. They had IBM design the chip since they were the only company who would accept the terms.
 
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