Because it's not proprietary. Because we've learned that Apple licensing of proprietary is expensive and thus unlikely to get mass adoption. So if the audio jack standard is actually going to change, which of the two is most likely to be universally adopted beyond just mobile & computing devices? The cheaper one. Which is that? The NON-proprietary one.
Besides, while I appreciate your point about evolving USB, why do you have faith that Lightning will persist for more than about 2 more iterations of iPhone? Look at it's thickness vs. iPhone now. How many more cuts of "thinner" before it proves too thick to remain THE jack for iDevices? I predict 2 more iterations. Then we'll get the "thinner" Lightning 2 and get to rebuy all this again.
Good point but don't forget it doesn't actually move the DAC out to the headphones, it creates a redundancy of a
second DAC. iPhones will still have to have a DAC inside to work as a phone without headphones/earbuds. There's no way around that if an iPhone is going to continue to be a phone. So what this is doing is just duplicating that bit of hardware, shifting when a digital audio signal becomes an analog signal we can actually hear by as little as a few inches further down the pipe (toward the headphone speakers).
I still think the better overall option would be to stick with a universal, ubiquitous standard with virtually nill licensing fees (if any???) instead of embracing a proprietary one owned & controlled by a single company that we all know won't cut the licensing fees low enough to give it any chance to become THE standard on every other kind of device to which one might also want to connect their headphones. So now we get iPhones with "tails" (adapters) and will need to carry around adapters (and yes, that's plural) if we want to use one set of headphones with the various kinds of jacks that will now be in play. Or we can carry around multiple sets of headphones. Either way, we carry around more accessories. For what gain?
Think about the business trip and carry along only one set of headphones:
- Client wants you to plug into their equipment for the conf call. Not lightning, probably 3.5mm.
- Want to jack in to listen to the airplane's audio while the movie plays. Not lightning, probably 3.5mm
- Need to listen to something on your own Mac? Not lightning, probably 3.5mm or maybe USB.
- Step forward a little bit when this push for USB-C with other hardware takes hold. Hook into that. Not lightning, USB3C.
Adapters, adapters, adapters... even to share headphones between your new iPhone and the Macs you already own.
If the argument is for better quality audio, the 3.5mm jack is NOT the problem. Build a better quality DAC inside the iPhone. Analog is analog. Moving the DAC an inch or three further along the pipe is not going to make any difference we can hear... unless a better quality DAC is doing the conversion and then some of us MIGHT be able to hear some difference. However, the phone will still have to have a DAC inside it too. It's not the couple of inches that would make the difference in quality, it's the quality of the DAC.
The Bluetooth alternative argument seems weak to me too. Even if one can set aside the obvious tradeoff in audio quality for the convenience of wireless, again, take the Bluetooth headphone on the business trip. How to wirelessly jack into the airplane's audio to hear the movie? Can you count on every client having a bluetooth setup and willingness to connect you so you can participate in the conf call? Etc.
So again, adapters, adapters, adapters. Or maybe multiple kinds of headphones to lug along. For what exactly that can't be covered much more ubiquitously with a perfectly fine, perfectly functional,
everywhere option paired with a better-quality DAC
inside the next iPhone?
This is not about replacing "old, outdated" analog with "new, "the future" digital. Audio must be converted to analog for us to hear it. Based on how some of us are trying to rationalize this, perhaps Apple should bottle Water as a product- replace the old, outdated standard of H2O now with Apple's newer, proprietary, somehow "thinner" H2O proprietary blend... a far superior incarnation of water because it's newer... and Apple says so.