Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings

[MacRumors]

With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling threatened by Apple's decision.

In ads shared on Twitter, Intel has been highlighting the shortcomings of Apple's M1 Mac lineup. An ad this week, for example, points out the gaming capabilities of Intel chips. Intel mentions Rocket League, a game that is not available on Apple's platform.

https://twitter.com/x/status/1359556486150635520

An ad from last week highlighted by 9to5Mac points out the lack of a touchscreen on Apple's Macs. "Only a PC offers tablet mode, touch screen and stylus capabilities in a single device," reads Intel's tweet.

https://twitter.com/x/status/1356633480776531968

Intel's tweets link to a video from YouTuber Jon Rettinger demoing laptops equipped with Intel chips and comparing them to the M1 Macs.

Apple's M1 chips received a lot of attention at launch due to their impressive speed and power efficiency, which is not matched by Intel chips. Earlier this week, Intel launched a series of "carefully crafted" benchmarks designed to prove that Intel's 11th-generation processors are better than the M1 chips, but the benchmarks were designed to favor Intel machines and were described by Apple columnist Jason Snell as "M1-unfriendly."

Intel's anti-Apple advertising is likely just getting started, as Apple plans to be largely free of Intel chips within a two year period. Apple is transitioning its entire Mac lineup to Apple silicon chips, with the MacBook Pro and iMac set to be refreshed next.

Article Link: Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings

 

[I7guy]

I personally think this is bad form. While I like Intel and would like them to get their act straightened out, Apple is doing for the Mac what it did for the iphone 5s, where their 64 bit processor, knocked everyone off their feet.

(And editors, please fix the spelling of "Intel's" in the last paragraph edit TY!)

 

[farewelwilliams]

If you remain stagnant for the past 10 years, you're on a PC.

Go Mac.

 

[im2fast4u]

Clearly, now the lines are drawn. Bring it on...

 

[superleccy]

I'm trying not to be objective and not just be an Apple fanboy here, but... this is desperate stuff from Intel, isn't it? Is this the best they can do?

 

[Quu]

Desperation by Intel, a new fragrance.

Honestly I think Intel should be more worried about AMD eating their lunch than Apple, these ads feel so tone deaf.

 

[Realityck]

Intel really is feeling the heat it seems.

 

[robertcoogan]

Well, I can't buy an M1. I'm still too dependent on Boot Camp.

 

[javanate]

I guess this is why Intel is going to Uncle Sam for handouts, to pay for these ads attacking another American company

 

[thadoggfather]

"Go PC"

lmao, that's the best punchline the marketing team could come up?

 

[jz0309]

Apple has nothing to be concerned about, focus on the task ahead, execute and the outcome will speak for itself.

 

[Andres Cantu]

If you can milk 14nm for half a decade, you’re not on a Mac.

Go Intel.

 

[jav6454]

If you remain stagnant for the past 10 years, you're on a PC.

Go Mac.

You beat me to the punch. Although AMD's Zen architecture has also sent shivers.

 

[Aldaris]

Well, I can't buy an M1. I'm still too dependent on Boot Camp.

With you there. Got a maxed out (sans storage) 16” mbp for REVIT, looking for a Mx Mac in the future though.

 

[AustinIllini]

"If you need to cook breakfast on your palm rests...

Go PC"

 

[Suxamethonium]

How about;

‘If you haven’t had to plug your laptop in all day and it’s still running, you’re on a Mac’

or

‘If you can edit photos while on battery power for more than a couple of hours, you’re on a Mac’

Apparently the two biggest features for Intel are touchscreens and an ancient esports title that you can run on an M1 Mac smoothly with emulation.

 

[TheYayAreaLiving 🎗️]

Gave Over Intel. Give it up.

 

[n0dragon]

If you can power the fan spinning like an airplane engine, you are not on a Mac.

 

[Apple_Robert]

Intel really is feeling the heat it seems.

They aren't feeing any heat from the M1, as that is cool to the touch.

When Apple releases the next round of M series Macs, Intel will be sent into afib.

 

[sw1tcher]

An ad from last week highlighted by 9to5Mac points out the lack of a touchscreen on Apple's Macs. "Only a PC offers tablet mode, touch screen and stylus capabilities in a single device," reads Intel's tweet.

I'm super glad that MacBooks don't have touch screens.

I don't want it.

The last time I was shopping for a PC laptop, I was specifically looking for one without a touchscreen.

 

[chouseworth]

Intel lools pretty desperate. Remember the old adage “don’t let them see you sweat”? Call us fanboys on this forum, but if I can take an average desktop or laptop buyer and in 30 minutes show them the advantages of M1 over Intel they might not immediately switch platforms but they will almost certainly be impressed. Apple has hit a home run and even Intel knows it.

 

[FreeWoRLD83]

If you can cook your balls with it, you are not on a Mac.

Go PC.

 

[tcphoto1]

These are not their original artwork, the first were stained with their tears after the Apple breakup.

 

[DiamondarBoss]

If your laptop is a Space Heater, you aren’t using a M1 Mac. Go Mac.

 

[xxray]

Says a lot that a chip designer is arguing that a touch screen makes its chip better.