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Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings

Alan Wynn said:
Always curious what you cannot do on your Macintosh? Is applications that do not run, or hardware specific things? If these are applications, are they commercial or custom (things your company wrote or had someone write)? I still see some number of applications that are windows only (a shrinking number of more general ones), and many more that have moved to web versions.

Interestingly, many of the web versions have really nice iOS/iPadOS version, many of which run on Apple Silicon Macintoshes. For some of those it is actually better to run the app on the Macintosh, than the web version on Windows.
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MS office for Mac is pure Garbage. But the apps I run are strictly windows. Banking software. Some companies have got around and use Citrix Based session or Virtual Desktop to use the Mac Hardware, but its pointless if your not using anything natively
 
Fidelity Active Trader Pro runs like crap on the M1. It was an application written in the 1990s on an old platform and runs on Windows. It runs on macOS via Crossover/WINE and it still runs like crap on macOS/Intel. So another translation layer with macOS/M1 makes it even worse. So my solution is to use a Windows system next to a Mac. There are a ton of posts on Reddit about how bad ATP runs on macOS (Intel or Apple Silicon), and the recommendation is usually to get a Windows system to run it.
 
pshufd said:
Fidelity Active Trader Pro runs like crap on the M1. It was an application written in the 1990s on an old platform and runs on Windows. It runs on macOS via Crossover/WINE and it still runs like crap on macOS/Intel. So another translation layer with macOS/M1 makes it even worse. So my solution is to use a Windows system next to a Mac. There are a ton of posts on Reddit about how bad ATP runs on macOS (Intel or Apple Silicon), and the recommendation is usually to get a Windows system to run it.
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Or like some of the people on Reddit you could get a program (such as ThinkOrSwim) that actual doesn't run like a snail out for a walk.
 
Maximara said:
Or like some of the people on Reddit you could get a program (such as ThinkOrSwim) that actual doesn't run like a snail out for a walk.
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I run both Think or Swim and Active Trader Pro. My retirement accounts are at Fidelity as is my ESOP, ESPP, Pension accounts. I also have Active Trader Pro set up for daytrading and Think or Swim for longer-term stuff. I run 88 RT charts on a 4k monitor on ToS and my daytrading and portfolio monitoring on ATP in another 4k monitor.

I also have an account at Etrade though that's because my employer used them for ESOP and ESPP before moving to Fidelity in the late 1990s.

The young people on Reddit with no pension or 401k or 403b have other choices. Fidelity does corporate retirement accounts for tens of millions of people in companies, universities, hospitals and other organizations.
 
MacRumors said:


With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling threatened by Apple's decision.

m1-chip-macbook-air-pro.jpg

In ads shared on Twitter, Intel has been highlighting the shortcomings of Apple's M1 Mac lineup. An ad this week, for example, points out the gaming capabilities of Intel chips. Intel mentions Rocket League, a game that is not available on Apple's platform.


An ad from last week highlighted by 9to5Mac points out the lack of a touchscreen on Apple's Macs. "Only a PC offers tablet mode, touch screen and stylus capabilities in a single device," reads Intel's tweet.


Intel's tweets link to a video from YouTuber Jon Rettinger demoing laptops equipped with Intel chips and comparing them to the M1 Macs.


Apple's M1 chips received a lot of attention at launch due to their impressive speed and power efficiency, which is not matched by Intel chips. Earlier this week, Intel launched a series of "carefully crafted" benchmarks designed to prove that Intel's 11th-generation processors are better than the M1 chips, but the benchmarks were designed to favor Intel machines and were described by Apple columnist Jason Snell as "M1-unfriendly."

Intel's anti-Apple advertising is likely just getting started, as Apple plans to be largely free of Intel chips within a two year period. Apple is transitioning its entire Mac lineup to Apple silicon chips, with the MacBook Pro and iMac set to be refreshed next.

Article Link: Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings
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I think someone needs to tell Intel that Rocket League runs on Mac 😂
 
crazy dave said:
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Apple has cachet and losing them as a customer must hurt (at least image wise and somewhat financially) and I don't know what happened between the executives of each company, but between this and the silly benchmarks they released and their incoming CEO's comments, Intel do seem to be taking Apple leaving them personally.
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Its kind of like an addiction. Lots of CEO's only love money, quickly getting used to (more) money flowing in. When that stops, even when it can be seen years ahead, it makes them very horrible people.
 
Unregistered 4U said:
Meanwhile, Intel releases 11th generation processors using a 14nm process?! Weren’t they at 10?
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They had to backport to 14 due to yield problems. It's not a good look.

I saw the pricing for the 11th gen. They're pricing them low as they chips aren't impressive. The only one that I would be interested in is the 11900. I'd get better single-core and 2K multicore Geekbench 5 points. I don't know if I care to bother and I worry about how much power the thing can use. It's supposed to be a 65 watt part but the Power Level 2 can apparently greatly exceed that.
 
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pshufd said:
They had to backport to 14 due to yield problems. It's not a good look.

I saw the pricing for the 11th gen. They're pricing them low as they chips aren't impressive. The only one that I would be interested in is the 11900. I'd get better single-core and 2K multicore Geekbench 5 points. I don't know if I care to bother and I worry about how much power the thing can use. It's supposed to be a 65 watt part but the Power Level 2 can apparently greatly exceed that.
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Yeah, Rocket Lake is definitely one last (hopefully?) gasp of 14nm. You do get some overdue modernizations like PCIe 4and Ice Lake/Sunny Cove stuff like PCIe 4 and Xe graphics, but this isn't the future.

In the short term, you're much better-advised to go with AMD. That may change with Alder Lake.
 
cmaier said:
Yep, but apparently they can’t make a fast chip with the new micro architecture and the new process; they need the new architecture with the old process. Why? Intel physics works backwards, I guess.
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I think almost everyone is in agreement that something went horribly wrong with Intel’s 10nm process. It will be interesting once the stories eventually leak out and someone writes a book about what happened. We’ll see with Alder Lake if they’ve actually fixed it.
 
chucker23n1 said:
Yeah, Rocket Lake is definitely one last (hopefully?) gasp of 14nm. You do get some overdue modernizations like PCIe 4and Ice Lake/Sunny Cove stuff like PCIe 4 and Xe graphics, but this isn't the future.

In the short term, you're much better-advised to go with AMD. That may change with Alder Lake.
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I was surprised when it was an Ice Lake back port rather than a Tiger Lake back port. When I heard it was a back port I just assumed it would be TGL. What a weird part to release and what a weird timing to release it so close to Alder Lake. Just discount Comet Lake a few extra months ...
 
crazy dave said:
I think almost everyone is in agreement that something went horribly wrong with Intel’s 10nm process. It will be interesting once the stories eventually leak out and someone writes a book about what happened. We’ll see with Alder Lake if they’ve actually fixed it.
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All I can think of is that they must be running the new 14nm part at a very high voltage, that wouldn’t work with the 10nm process, possibly because they shrunk the wire heights too much? (Any lateral shrinkage wouldn’t be an issue - you can take a 14nm part and fab it, as is, on a 10nm process, and all the sizes of devices and horizontal sizes of wires will be the same and it should work, unless the thickness of layers changed). Who knows. Looking forward to the movie.
 
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crazy dave said:
I was surprised when it was an Ice Lake back port rather than a Tiger Lake back port. When I heard it was a back port I just assumed it would be TGL.
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It's kind of in between (for example, Ice Lake doesn't have Xe graphics), but yeah.

crazy dave said:
What a weird part to release and what a weird timing to release it so close to Alder Lake. Just discount Comet Lake a few extra months ...
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Well, Comet Lake is almost a year old, and this is a solid update (especially compared to Comet Lake itself).

Don't be surprised if Alder Lake doesn't actually ship in volume until early next year. They need something for the meantime.
 
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chucker23n1 said:
It's kind of in between (for example, Ice Lake doesn't have Xe graphics), but yeah.
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Aye I was referring to the CPU cores. That they back porter the GPU makes it even more curious not to have done the CPU too. I would take this with a huge grain of a salt but on Twitter an ex-Intel engineer claimed he quit in protest over porting Ice Lake instead of TGL.

chucker23n1 said:
Well, Comet Lake is almost a year old, and this is a solid update (especially compared to Comet Lake itself).

Don't be surprised if Alder Lake doesn't actually ship in volume until early next year. They need something for the meantime.
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That Alder lake won’t ship in high volume or something else wrong with it is the only thing that makes sense - especially with the rumored AVX-512 whiplash among desktop models. We’ll probably have to disagree on how solid an update Rocket Lake is. The microcode updates might’ve eliminated the performance regressions relative to Comet Lake - although some things got worse! - but overall I really don’t think this is a good update.
 
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crazy dave said:
Aye I was referring to the CPU cores. That they back porter the GPU makes it even more curious not to have done the CPU too. I would take this with a huge grain of a salt but on Twitter an ex-Intel engineer claimed he quit in protest over porting Ice Lake instead of TGL.
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I'm guessing it would've delayed Rocket Lake too much to be useful.

crazy dave said:
That Alder lake won’t ship in high volume or something else wrong with it is the only thing that makes sense
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Well, they famously had years of problems getting any 10nm at all out the door (see Cannonlake), and when Ice Lake did arrive, they had to quietly backtrack on some of its SKUs and/or make some of them Apple-only. And even then, it took them about half a year to ramp up the volume (and that's only for Y and U parts).

It's only with Tiger Lake that they seem to have found their groove. So, they were probably cautious about Alder Lake, and needed something in between.

crazy dave said:
- especially with the rumored AVX-512 whiplash among desktop models. We’ll probably have to disagree on how solid an update Rocket Lake is. The microcode updates might’ve eliminated the performance regressions relative to Comet Lake - although some things got worse! - but overall I really don’t think this is a good update.
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Keep in mind things like PCIe 4 mean that you can now use much faster NVMe SSDs. There are gems here and there.
 
cmaier said:
All I can think of is that they must be running the new 14nm part at a very high voltage, that wouldn’t work with the 10nm process, possibly because they shrunk the wire heights too much? (Any lateral shrinkage wouldn’t be an issue - you can take a 14nm part and fab it, as is, on a 10nm process, and all the sizes of devices and horizontal sizes of wires will be the same and it should work, unless the thickness of layers changed). Who knows. Looking forward to the movie.
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The thinking is indeed that something goes wrong at 10nm when too much power is pumped through it, but as far as I can tell that is based on deduction from Intel shipping its "low power" chips on the 10nm process first rather than insider knowledge.
 
chucker23n1 said:
I'm guessing it would've delayed Rocket Lake too much to be useful.
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Except they found time to port the Xe GPU and GPUs are notoriously finicky. The only other thing is maybe the Tiger Lake cores would've been even bigger when back ported? Unclear.

chucker23n1 said:
Well, they famously had years of problems getting any 10nm at all out the door (see Cannonlake), and when Ice Lake did arrive, they had to quietly backtrack on some of its SKUs and/or make some of them Apple-only. And even then, it took them about half a year to ramp up the volume (and that's only for Y and U parts).

It's only with Tiger Lake that they seem to have found their groove. So, they were probably cautious about Alder Lake, and needed something in between.


Keep in mind things like PCIe 4 mean that you can now use much faster NVMe SSDs. There are gems here and there.
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I dunno man ... if Alder Lake really is shipping this September as is rumored, then that's a mere 6 months from official RL retail ... it'll have all that stuff and on the flip side: Rocket Lake has an ... unfortunately ironic naming given its actual wattage in use - and that's even before AVX-512! God help the poor soul who buys one, runs an AVX-512 workload and didn't adequately prepare their cooler/power supply. It's what an extra 50-60 watts? I mean they're selling the i7 as a "125W" part but it can use up to 300W if you let it! And without AVX-512 it'll still use low-mid 200W if you let it. That's really not good.

So I agree that maybe volume desktop Alder Lake will be significantly later than September, otherwise ... this make little sense to me ...
 
crazy dave said:
Except they found time to port the Xe GPU and GPUs are notoriously finicky.
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Yeah, good point.

crazy dave said:
The only other thing is maybe the Tiger Lake cores would've been even bigger when back ported? Unclear.
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Could be.

crazy dave said:
So I agree that maybe volume desktop Alder Lake will be significantly later than September, otherwise ... this make little sense to me ...
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I really think it boils down to "better have Rocket Lake and hopefully Alder Lake in late 2021 than risk still having Comet Lake by then".
 
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