I kept waiting and waiting, assuming that, surely, Apple would be releasing a new display in the fall prior to the release of the Mac Pro. Nope, nope, nope.
I've said it on these forums before, but it's still perplexing that Apple didn't do a silent refresh to USB3 at some point, or a full refresh after the tapered edge iMacs came out....
I'm also a company man; I wanted to plunk my cash down on an Apple display, but I could absolutely not justify paying 2011 full price for a display that's nearly 3 years old (or older) technology-wise.
There's something I feel Apple's missing - pretty much across its product line. They offer 1)
premium build quality - 2)
some state of the art stuff (e.g., TB, Touch ID, but also keeping a good amount of old tech - e.g., no USB 3) - 3)
market disruption/redefinition (e.g.,first with a great smart phone, first great tablet and earlier redefining the music player market, etc.) - and 4)
those Iveian ergonomics and design-uber-alles aesthetic (that I personally feel are getting out of control with Jobs gone and Tim not a visionary, so only arguably an advantage at this point). And these (with the caveats noted) have been a large part of their key to resurrection and great success.
I feel, though, they're missing out on responding to the fact that what others are building is now 1)
often good, reliable and durable enough - and really quite good - 2) other companies are offering many
small or larger useful innovations they don't, 3)
the closed ecosystem is becoming a marketing problem given their minority status in most markets - and 4) Offering only the relatively small Jobs/Ives-annointed
screen size on the iPhone is a piece of "we don't have to worry about what others are doing well with" hubris that I feel has cost them dearly.
That is, I love my Mac and plan to get a late 2014 iPad, but I bought a Moto X - 32GB for $400 off contract/unlocked, gorgeous, feels better in my hand than a 5S and compact enough/nice enough screen. (Even if the camera's notably inferior and my main can't-have-it-all regret. But I did get gadget lust when I was checking out the Lumia Icon this week - great ergos and great cam, tho' hardly cheap.)
Additionally, I feel this
"We're Apple, dammit" attitude is also behind the
leisurely roll-out pace on things like the Mini, Apple TV, monitors, etc. - when the tech needed to update's there - and is also chafing many fans and potential new customer as noted in the post quoted.
And from what I read, there have been
more software issues in recent releases like Mavericks and iOS 7 than in most releases before them.
Meanwhile, the only "disruptive" new piece of hardware since the iPad is the (really cool) Mac Pro (which will not sell in anything like the volumes their success depends on). So Phil Schiller can innovate his ass, and it's a strategic product, yes, but not what will lift the company to new heights in the short to medium term.
It's time (IMO) for
a general re-thinking of their overall strategy in the current tech world, with a greater sense of urgency on many fronts. There's tons and tons of talent and creativity in the company ranks, but really, it's time for a new "wow" consumer-level device to show they still have the knack.
Because it's that rep that creates a halo effect drawing the public into the "Apple way."
E.g., many of us are cross-platform, and if we're not many of our friends and colleagues are. So I'm not gonna export a save of every iLife document, when EVERYONE I know can open Office formats (or PDF's they - and I - can't readily edit). So I work in (ick, but ubiquitous) Office. I also don't bother with in-the-cloud productivity programs - unless collaboration's required - and neither do most I know, so no, an Apple cloud solution's nowhere a universal answer either.
I don't know the phone brands my friends use, so FaceTime doesn't cut it as a universal calling solution either (I don't have an iPhone, so I could be wrong about this, but don't think so).
Meanwhile, Google Play Music just uploaded 20GB of music for me - for free (yeah, yeah, I do fear the GOOGplex, but hey, between it and the NSA there is no privacy and I'm good at ignoring ads, and it's not $25) - and it works across all the devices I and others use (in various browser and including apps for iOS devices).
Etc......