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Introducing the MacBook Air?

Air

boss1 said:
everyone seems to be overly concerned with what the name of this thing is if it actually exists?



Specs > product name


I'll buy a Macbook Butswalah in a heartbeat if the specs are right.
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Hell, I'd buy a MacBook ZUNE if the specs were right....
 
Don't take it literally!

I think it will have something to do with an iPhone advancement myself. It's the only thing that links with the banner. Could be GPS DONGLE for the iPhone or music downloads over the air or even software updates.

Any wayckme Tuesday and we'll all know soon enough. Enjoy the anticipation of not knowing for sure. Gives us something to look forward to.

Mac Book, iMac G4 andan iPhone with a whole heap of other Apple goodies.
 
The Macbook Air sounds odd, the Airbook sounds better but still not something I would call an Apple notebook. Anyway less then 2 days away now, I am getting excited. I should soon be a :apple: convert. :)
 
Dongle

rish said:
I think it will have something to do with an iPhone advancement myself. It's the only thing that links with the banner. Could be GPS DONGLE for the iPhone or music downloads over the air or even software updates.

Any wayckme Tuesday and we'll all know soon enough. Enjoy the anticipation of not knowing for sure. Gives us something to look forward to.

Mac Book, iMac G4 andan iPhone with a whole heap of other Apple goodies.
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Dongle days are over....... this would be a recipe for disaster. However, cool iPhone apps and update are definitely on the horizon.
 
i'm sorry but that name is so dumb macbook air... maybe macbook light.... and the slogan will be light as air... but macbook air too dumb coming from :apple:
 
Wasn't Jobs going on about WiFi being the future and wanting to have a system where-in everyone shares access points (so you have WiFi wherever you go).

So - "Something in the Air" may be some weird Uber Airport thingy where everyone who buys one and sets it up gets to use anybody else's when in range.

Of course the whole idea falls into a brown heap because a lot of people have ISP terms and conditions that make this "not work" - usage caps - maximum number of devices - etc.

Ahha! Found it...

https://www.macrumors.com/2007/10/30/steve-jobs-interested-in-wi-fi-sharing/
 
512ke said:
Think about "the elements." Apple was pushing FIRE wire. FIRE is a cool element. Hot. Burning. Powerful. Illuminating. Warming. Dangerous.

AIR is kinda weak. An AIR HEAD is a ditzy person. AEROSOLS have been banned. AIR sounds too much like HAIR. And I'd never buy a MacBook Hair.

AIR also sounds too much like ERR, as in "to make a mistake."

AIR suggests insubstantial. Vaporware. Not solid. Not real.

If there's a product to be announced, it's not "the air." It's "in" the air.

The product won't have the name "air." It will have the name of something "in" the air, such as: A plane, a kite, or a bird.
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Don't forget vista's Aero...
 
Cleve said:
http://9to5mac.com/Macbook-Air-Jordan-47654756



jordan.jpg
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Associating the new laptop with Michael Jordan (although endearing to his fans), would be a good way to estrange an even larger part of the market. Never happen.

It's the same as XBox 360 and that ecosystem. Actually a fairly good product that could run all kinds of interesting games. But the marketing, naming, and promotional materials concentrate so much on that FPS shooter, 19-25 bracket that they turn off the entire rest of the market. It's all about wicked explosions and realistic gore, which pretty much eliminates the product from the awareness of the majority of the possible market for it.
 
shecky said:
the exact same things were said about the name "macbook" and "macbook pro" when it came out.
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Exactly what I was thinking when I read those comments. There have been numerous instances of people on rumor sites speaking authoritatively about a given rumor that turned out to be true. The switch to Intel was probably the biggest and best example, but there were others (iPods for Windows was another one.)

If you've been on MacRumors long enough, you can see the stages people go through. I think of it as the "dog with a bone" syndrome. People get it in their heads what should and shouldn't be, including details like product names, whether a given product can succeed, whether Apple should or shouldn't make certain things, how unlikely it is, etc., and they just won't let it go.

Then, when info leaks that contradicts those notions, they flip out, regardless of how consistent the supposed name is (and I have to say, real it or not, MacBook Air is pretty consistent with Apple's naming style, especially considering the "Air" keyword in wireless products.) And once the details are announced officially, people talk about what a mistake it is and complain about how it's not what they expected (the latter being the only real problem.) And then, there's this gradual acceptance as the dogs let go of their bones and carry on with their normal lives.

I love following rumors sites, especially before a big Apple event, but I refrain from taking a stand on these things. Apple has done it too many times before and anyone who claims with any authority to know what rumors are real or not (especially after the switch to Intel which almost everyone thought was bunk) can take a flying leap. Whatever happens will happen. Just sit down and try to enjoy the ride. :)
 
AirBook...

The AirBook is by far a nicer name - but unfortunately does not meet with the requirement of having 'Mac' in the name which Apple introduced last year... Could they break this policy so soon...?
 
Well since the topic seems to be naming, I really don't see anything wrong with Air . I kinda like it. It worked for Nike, and what other simple word could Apple use to symbolize and brand a new front of wireless products?

Air works just fine. Certainly not 'wireless' bleh . It's one of the most overused words of 2007 . Hell i've seen products with wires branded wireless its sickening .

No one seemed to have a problem with Airport or Airport extreme etc . so what gives with MacBook Air? it will work out just fine.


Besides the word sets Apple products apart from competitors . It encompasses all things wireless to include internet, syncing, charging in one word.


My vote is for :apple: Air products
 
havent read all the pages on this thread but. If nintendo can do it with the wii why cant apple do it with the air book. Yep naff name but still better than the thin book or the skinny book. Or paper book :D
 
Why not AirBook? End of term 'Mac'? More...

Discuss: a) Why do Apple have to include a feature or benefit in the product name? Amazon, not Amazon Books or Amazon eCommerce. Ford Mondeo, not Ford mid range well designed car. How about 'Macbook 2008' or Macbook, but just the next iteration. b) Either way, I have always liked 'iBook' better as it's not associated with the Mac brand and implies a more personal and less 'techie' experience. After all, the iPhone runs OSX, but is not a Mac. Eventually, all Apple's products will probably run OSX, so is the term/brand Mac really getting a little old? There are flaws in my argument, for example, wait to call the desktop machines? Apple Workstation Pro? And for pro laptops, how about, Apple Notebook Pro. Oh bother, I'm wondering if I'm right here. Too busy watching Top Gear on BBC2.
 
They had to choose air due to the moral issue of when Apple had a tagline for "You can never be too THIN" which caused many anorexia/bullemia groups to call on Apple to retract the advertisment, which they did.

Macbook Air is fresh and will tie into what they will be releasing on Tuesday.

Also, expect an iPhone update which will surprise many people.
 
what kind of horrible link is that!?!? it opened up every application and made me manually turn off my computer
 
Apple TV?

BRLawyer said:
It's not a stretch, it's REAL...exactly what SJ would use for new light notebook...not to mention that "macbookair.com" was registered in January...:rolleyes:

http://www.adiumx.com/sparkle/?forceShow[]=model

http://applescoop.typepad.com/my_weblog/2008/01/domain-name-mac.html
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Ok I don't even know exactly what these CACHEs are but what does it mean that it also lists Apple TV as 1%? I'm pretty sure Apple TV can't use Adium right? So what's up with that? And what is "RackMac"?
 
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