iPad Pro iOS 11 on iPad Pro: "On Any Given Wednesday"

[phonetrailers]

I know Apple has had some mishaps when it comes to advertising... but they used to make nice ones too. One of my favourite ads by Apple is "On Any Given Wednesday". It's 2017, iPad is getting powerful multitasking features with iOS 11, the 10,5 inch model is out with Pencil and keyboard support and Apple makes an ad all about it. And the cherry on top is the soundtrack. Hope you enjoy

 

[russell_314]

I like the ad and agree it’s catchy but it’s still just an ad. It’s meant to make using the product somehow exciting and glamorous. Kind of like the Hot Wheels commercials where the kids are going whee whee as they hold the car pretending it’s flying through the air. In Apple commercial they show doing a few quick touch gestures with the cool music in the background, making it look exciting. In reality neither is all that exciting. Of course if they can make you think it is long enough for you to buy it then the advertisement has done its job.

 

[phonetrailers]

I like the ad and agree it’s catchy but it’s still just an ad. It’s meant to make using the product somehow exciting and glamorous. Kind of like the Hot Wheels commercials where the kids are going whee whee as they hold the car pretending it’s flying through the air. In Apple commercial they show doing a few quick touch gestures with the cool music in the background, making it look exciting. In reality neither is all that exciting. Of course if they can make you think it is long enough for you to buy it then the advertisement has done its job.

that's so true 😭

 

[Devyn89]

I love this song