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I hope there will be an option to update the purchased music in my iTunes library to HiFi quality. I’ve been waiting and hoping for this for many years.
That would be incredible. And something only Apple would do. Not sure if they actually will do it, but there's a chance, considering their precedent in upgrading 128kbps to 256kbps for free years ago.
 
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Except nobody can tell the difference between 320kbps and lossless. With the current way audio is streamed, i.e. with bandwidth limitations etc; lossless, or hifi or whatever you want to call it, is absolutely useless in the vast majority of usage cases. It's just unnecessary.
It might be useful for some people with super high-end audio gear who play music at high volumes. Possibly.
Somewhere in this thread there's a test to see if you can tell the difference between the different sound qualities. See if you can tell the difference.
I absolutely can tell the difference, but it’s more feel instead of “oh hey the 8k and above spectrum is far more detailed.” Compressed music (either Bluetooth or compressed format) feels harsh on my ears. CD quality feels smooth and clear. Like spring water vs tap water.

But yeah, most people probably can’t tell and don’t care.
 
Just looking through comments on first page …
There’s no way they would gate it to exclusively the new AirPods. Over Bluetooth sure, but Wired and AirPlay, Mac HomePod and Apple TV should definitely be supported for HiFi playback. It does sound like they are implementing a seamless switching tech so the device can detect airpods, wired or airplay, WiFi/5G etc to send the appropriate stream and not waste data where unnecessary which is welcome. I hope I can offline tracks in lossless as well.

New AirPods with HiFi support and 'AirTag style' precision tracking coming soon.

I’m MORE focused on finding out:
- what will the codec be?
- what will be the full Hz and nitrate average?
- which units ’could’ support the new lossless codec?
- which units will require a major firmware update to support lossless Apple Music audio?
> WHICH tracks that have already been streamed and added to an Apple Music playlist locally on devices (Macs, iPhones, iPads, heck does HomePod/HomePod mini cache music?)? More importantly our PURCHASED music from years before Apple Music became a streaming services WILL:
automatically (no fee) get the Lossless version ~ without giving us the ‘clean‘ version meant for kids vs the original content, usually having ‘R’ rated lyrics for tracks we may own/purchased?!!!!
Which tracks will we NEED/HaveTo pay for the new lossless version of songs we’ve already purchase and own in our library?!

THESE should be the questions most of us SHOULD be focusing on.
 
The highest quality media format ever produced was the compact disc of the late 80's early 90's. This was audio where the digital master process was figured out and before the loudness wars began. (Google or Wiki "loudness wars" if you don't know what I'm talking about).

It will be nice to see Apple bring "iTunes"/Apple Music to CD quality and beyond with a lossless option. However, I hope they only do this for "mastered for iTunes" content, as converting super-compressed/clipped/distorted masters to lossless won't likely yield any audible improvement for consumers. Crap in = crap out.
 
If they really want lossless over Bluetooth, they will probably go LHDC.

HiFi could mean anything, though, since it’s just a marketing name.
 
And also „force“ the ones who use Apple Music, and generally would like to have HiFi, but currently own other Headphones, to buy Airpods.

They will try to justify it by inventing a some proprietary wireless format for streaming from the iPhone to AirPods and claim it's the only way to reliably stream lossless music even though Tidal/Roon can accomplish the same thing without limiting what devices can stream lossless.
Apple is looking to services to provide growth as other segments (iPhone, iPad) sales flatten. Services gross margin is 68%, vs 39% for the company. Restricting this growth by rigid hardware requirements doesn't make sense.

Why? In every blind test, only highly trained people can hear the difference between 256 AAC and uncompressed, even with reference monitors.

Regardless I myself (as well as a good majority of the people I know) can easily hear a difference with 256 compressed versus lossless

Except nobody can tell the difference between 320kbps and lossless.
This argument has been going on for decades and likely will never be resolved. There are studies supporting both positions. Personally the difference between listening to compressed vs uncompressed is like the difference between eating bland oatmeal and lobster thermidor. If you want to insist that you can't hear the difference (which could be true for a lot of reasons) just enjoy your oatmeal. I am just going to enjoy my lobster.

The highest quality media format ever produced was the compact disc of the late 80's early 90's.

SACD was the highest quality music media format. Disk player had to support it, which very few did/do.
 
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What about the iTunes bought music, any chance we get a free HiFi upgrade like they did with the Movies HD/4K?
As somebody who has spent many weekends of the pandemic updating ripped CDs in iTunes to lossless, having an opportunity to get high-bitrate updates to my digital purchases would certainly be welcome.

Considering I still have 128kbps "protected" files in the collection that I was unable to PAY to upgrade the last time Apple introduced a higher bitrate, though, I'm not holding my breath.
 
Apple is looking to services to provide growth as other segments (iPhone, iPad) sales flatten. Services gross margin is 68%, vs 39% for the company. Restricting this growth by rigid hardware requirements doesn't make sense.

This argument has been going on for decade and likely will never be resolved. There are studies supporting both positions. Personally the difference between listening to compressed vs uncompressed is like the difference between eating bland oatmeal and lobster thermidor. If you want to insist that you can't hear the difference (which could be true for a lot of reasons) just enjoy your oatmeal. I am just going to enjoy my lobster.

SACD was the highest quality music media format. Disk player had to support it, which very few did/do.
I agree there is a huge difference and it most can definately be discerned by the human ear. But compressed and uncompressed is not the argument; it's about lossy and lossless. You can have compressed lossless and uncompressed lossy. All the streaming services are using compressed and lossy with the exception of e.g.Tidal who are using compressed lossless; aptX is "CD like" but the stream has to be [is] compressed to allow it to be transmitted over bluetooth
 
If you really think you can hear the difference between a good mp3 and lossless, test yourself:


For 99,9% of the population it is completely pointless... I'd say I have very good hearing (and almost perfect pitch), I managed to guess 4/6 correct (with good headphones) and even then I wasn't sure for the most parts.
I used this test here and I can't hear any difference between AAC 256kbit/s and uncompressed music.

 
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Don’t forget DVD-Audio. Between that and SACD, there was a real bright future for sound quality until the iPod prioritized portability and sent them both to their graves.

What sent them to their graves was that the vast majority of people didn’t care about differences in sound quality that they couldn’t hear.
 
All the streaming services are using compressed and lossy with the exception of e.g.Tidal who are using compressed lossless
Once Spotify HiFi goes live, I think all major services except Apple Music will be compressed lossless (FLAC) Tidal, Qobuz, Deezer, Spotify, AmazonHD, Primephonic, etc.
 
I have to say that I find it amusing
The highest quality media format ever produced was the compact disc of the late 80's early 90's. This was audio where the digital master process was figured out and before the loudness wars began. (Google or Wiki "loudness wars" if you don't know what I'm talking about).

It will be nice to see Apple bring "iTunes"/Apple Music to CD quality and beyond with a lossless option. However, I hope they only do this for "mastered for iTunes" content, as converting super-compressed/clipped/distorted masters to lossless won't likely yield any audible improvement for consumers. Crap in = crap out.
i'm sorry - is this intended to be satire? I don't have anything personally against the CD. Heck, I have over 10,000 CDs in my collection. I found the CD to be an improvement over the LP and cassette in many respects. But to suggest that the CD is the highest quality media format ever produced is laughable. Like other formats that preceded it, the CD involved compromises. In terms of sheer audio quality, I'd choose a 15ips tape copy of an original analog two-track master recording over a CD in a heartbeat. Of course that's not a viable option for most people. But if you've ever heard reel-to-reel recordings made straight off the master, I don't think you'd argue with me. In terms of digital formats, for analog source tapes, I'd choose 96/24 FLAC over CD - again, assuming access to the same master tapes. For digital recordings, I'd take a straight copy of the digital master - same sampling rate, same bit rate. Some Redbook digital transfers made 30-40 years ago may sound better that high res digital transfers made today due to deterioration of the master tape. But again, all things being equal, I'd take hi res FLAC over CD. I find hi res digital files more convenient. My only real disappointment with hi res digital files is the lack of artwork - I never understood why it didn't become standard for digital music files to come with a PDF containing all the album artwork, production credits, liner notes, etc.
 
I highly doubt the hi-res tier will be available exclusively on AirPods. It'd be a silly move to say the least. No other music streaming service did something like this.

Let's see if someone finds some references in the macOS beta. If there's a place where hi-res music makes sense is at home.

Granted, even good headphones can take advantage of Hi-Fi quality streaming. Limiting it to AirPods (especially the Apple's in-ear) is very limiting, IMO.
Apple’s millions of die hard apple fans will make sure apple can get away with limiting the headphone lineup to just one or very few number of AirPods headphones while offering zero third party device support. They are the reason apple can afford to do this whole limiting thing.
What about the iTunes bought music, any chance we get a free HiFi upgrade like they did with the Movies HD/4K?
They charged me the same amount of money to get HD version of Tom and Jerry despite me purchased SD version already. So what do you think?
I agree. I have a pair of Nuraphones that boast the ability to take advantage of this tech, and with Spotify planning to come out with the same tech in a little while, Apple would be shooting itself in the foot to limit it to its own headphone line.
Nah, apple will be just fine. Millions of die hard apple fans got their back. Heck, apple can quote all kinds of crazy things to not offer third party support and outside of maybe a few news articles and some criticism, nothing will happen.
 
What sent them to their graves was that the vast majority of people didn’t care about differences in sound quality that they couldn’t hear because they were using $1 buds supplied with their iPod
Corrected for you..
 
Since Apple has their own lossless ALAC format, I don’t think we’ll see FLAC support in iTunes/Music. Just convert your FLAC to ALAC.
I know but FLAC is more popular and superior to ALAC since it can detect corruption.
 
People that keep thinking Apple will do a hard coded limit to HiFi to their own headphones need to remember that Apple Music exists on Android. Stop being up in arms about nothing.
 
Simply because they will Firmware update the Airpods to support HiFi over Apple Music only, the upcoming HiFi Codec surely won’t be available to Spotify & Co. Apps to access and use it.
They WILL will they? Ok. Just like they did with Tidal. I see.
 
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