I am not sure what you are arguing. What changes do you want to see?
I am stating that Apple doesn’t want deeper integration of services it doesn’t control. You seem to want the difference. What exactly do you need on top of what you already have?
I don’t care how many people use free data mining email or other google services. The apps are out there, do it if you want. It doesn’t change the name of the game no matter what you call it.
And businesses built on the back of an ad company are not necessarily striking me as superb ideas but as undertakings of people too greedy to pay for proper tools they need, as in software. Facts are facts.
Or simply Google's offering is just better and this is why people choose Google's offering