Why does Apple still have Apple Books? Amazon's Kindle long ago made Apple Books undesirable for many authors and eBook customers in my opinion. New features are great, but Apple should give up on eBooks, as Amazon clearly is the winner (in my opinion) and should instead do a deal with Amazon to license Kindle eBooks. I own over 2,000 eBooks that I purchased on Amazon Kindle's platform, and I am not about to switch to Apple eBooks.
If you had kids, would you encourage them to just "give up" when another party is clearing "winning"?
Come on, that's no way to live. It's not always about winning and losing, or who has the greatest market share. Products and services can be valuable to individuals, regardless of who else uses them.