Oh come on don't be close minded. Who needs a 3-position speed switch when in the other hand you can hold your phone, swipe to the Home Screen, open the app, and drag a speed control. Imagine the possibilities of being able to remotely turn on the hair dryer while lying in bed. What if you're on the toilet at work and suddenly realised oh darn, I left my hair dryer on its hottest setting - you can turn it back down so next time you use it it's not still on the wrong heat. Most importantly, imagine being able to change the colour of the power LED on the hair dryer. Mate, the future is now!I like technology as much as the next guy, but do we really need a smart hair dryer?