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If you've been interrupted by your iPhone's Wallet app with unwanted promotional alerts, here's some good news: In iOS 26, currently in beta, Apple has listened to complaints and added a simple toggle to silence these marketing messages for good.

Apple-Wallet-Ads.jpg

The new toggle comes after widespread complaints this summer when Apple pushed unwanted notifications about F1 movie ticket offers through the Wallet app. Many iPhone owners felt blindsided by the advertising, especially since Wallet handles important financial information which makes disabling all notifications impractical.

The backlash was swift across social media, with many pointing out that Apple's own App Store guidelines prohibit push notifications for promotional purposes unless users explicitly opt in. The irony wasn't lost on critics that Apple appeared to violate its own rules while promoting its F1 movie through partner Fandango.

How to Turn Off Wallet Offers and Promotions

Fortunately, Apple has now added a dedicated Wallet setting that lets you control promotional content from the company and its partners. Here's how to disable these notifications in iOS 26:
  1. Open the Wallet app.
  2. Tap the More (three dots) button, top-right of the screen.
  3. Tap Notifications in the popover menu.
  4. Toggle off Offers & Promotions.
wallet-offers-promos-notifications.jpg


Once disabled, you'll stop receiving special offers and discount notifications through the Wallet app while keeping important transaction and payment alerts active.

It's also worth taking a moment to review the other new Wallet notification controls in this same menu. You can manage order notifications that track your shipping and delivery updates, control alerts for pre-authorized payments like subscriptions and recurring charges, and decide whether you want to hear about new Wallet features and app improvements as Apple releases them.

Article Link: iOS 26: Silence Wallet App Promo and Offer Notifications
 
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Reactions: SFjohn
Great. Now let me silence sports notifications and Apple movie notifications without disabling all notifications.
And let people who don’t want to silence their phone be allowed to silence the sending and receiving “whoosh” present when someone has a message chat open. My doctor friend needs it this way in her work, but Apple doesn’t provide this option.
 
I've never had a promotional notification from Wallet. Notifications have always been enabled. If I open Wallet, the offers are at the top and easily closed. I guess I'm in the minority?
 
I've never had a promotional notification from Wallet. Notifications have always been enabled. If I open Wallet, the offers are at the top and easily closed. I guess I'm in the minority?
I've never had them, but I'm not in the USA. Perhaps it's region specific?
 
This needs to be applied to other apps. I don’t want to turn off notifications for UberEats, because I need order updates, but they constantly send promo notifications that interrupt whatever I’m doing at the time.
 
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Reactions: businesscats
Good!

Apple, please also stop showing trailers for your other TV series when I start watching one of the series I'm paying for to see on your Apple TV+ service. It's enough with the promotion in the Apple TV app – I can look around there myself and find out what I'd like to watch.
 
Good!

Apple, please also stop showing trailers for your other TV series when I start watching one of the series I'm paying for to see on your Apple TV+ service. It's enough with the promotion in the Apple TV app – I can look around there myself and find out what I'd like to watch.

I usually assume trailers on a paid steaming service are a fishing/kiteflying exercise - normalizing advertising content to see if they will be able to get away with adding 3rd party adverts.

The cynic in me wonders when Apple will start adding iPhone, Mac, AirPods and Apple Watch adverts to the start of Apple TV+ shows. The only reason they haven't before is pushback from paid subscribers.

You pay for a service with money, or you pay for a service by watching adverts. Not both.
 
Could they work on a general solution to enforce an opt in for marketing spam notifications?

I have nearly all notifications on my iPhone and Mac disabled because of this.

Maybe the solution is to be in the reduce interruptions focus all of the time.
 
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Reactions: FatLouie
The cynic in me wonders when Apple will start adding iPhone, Mac, AirPods and Apple Watch adverts to the start of Apple TV+ shows. The only reason they haven't before is pushback from paid subscribers.

No need, those shows are full of product placement already.


That’s not a practical solution. Hundreds of Millions use the app around the world

Sure is. You get receipts via eMail for everything anyway, you just need to get organised.
Or save PDFs in the cloud service of your choice and pull them up when it's time to scan a QR code.

Wallet was convenient, but I refuse to be part of Tim Apple's service revenue dark pattern designs.
 
Sure is. You get receipts via eMail for everything anyway, you just need to get organised.
Or save PDFs in the cloud service of your choice and pull them up when it's time to scan a QR code.

Wallet was convenient, but I refuse to be part of Tim Apple's service revenue dark pattern designs.
That makes sense for you. But a lot of people globally don't even use email. In China and South Asia specially
 
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