During the upcoming software update cycle, I have a few requests for Apple. I hope they address performance issues and make design improvements, but I also want more from them. I want Apple to fundamentally rethink audio communication between humans. I envision a phone call that is more immersive, enjoyable, and productive. I want Apple to continue developing native apps for visionOS, but they should be developed by Apple. For instance, the News app is not optimized for visionOS and needs to be rebuilt. I feel like Apple has forgotten to prioritize the premium experience they want us to have. Their efforts have been mediocre, and I would love to see strong improvements in design and usability. The health app and fitness plus service also need rethinking.
I think that visionOS efforts should guide the rest of Apple’s operating system strategies. I believe Apple will have significant leverage by optimizing how devices and services work together. For example, there’s an opportunity for HomePods and visionOS to work together, and for Apple Watch and visionOS to work together.
Spatial computing offers numerous opportunities for new hardware, services, and breakthrough technology innovations that can enhance customer engagement. I would love to see Apple take gaming and productivity seriously on visionOS. There should be compelling reasons for people to use spatial computing devices beyond just watching movies or shows.
Apple should be prepared for their AI challenges to not be resolved by the new version of Siri. They should also be prepared to accelerate innovation deployment. Customers are eager for the next big thing that simplifies their tasks and boosts productivity.