That is what I said when I first saw screenshots of iOS 7. I hated it and thought it looked childish or girly. That is until I used it a bit and found a background that I like. Now since iOS 7 reacts to whatever you have set as your background, you can really transform iOS 7's look. I've been using it for a little while now and I'm really enjoying the flat look and how the interface kind of gets out of your way so the actual content you care about is more prominent. I think it was a good decision to let Johnny Ive redesign the OS. It works so well in many ways. I hardly miss anything about the old iOS now. The only thing I can complain about is that there are no drop shadows under the icons on the home screen. Some backgrounds can really make it hard to see the app icons. Also, given the fact that Apple uses the parallax effect where they're trying to make the icons look separate from the background, a drop shadow (even just a slight one) will help make that effect more convincing. The weird thing is, I'm pretty sure the original iOS 7 screenshots that Apple was using for it's marketing had drop shadows under the icons.