Okay, coffee break is over now. Back to the Genius Bar. The line is getting pretty long.
I don't work for Apple, but I do have plenty of money invested in them. So obviously I'm concerned that Apple has a good product portfolio. Who would invest in a company and then not care at all about what they do?
In my opinion, Apple has hit it out of the park for this year. It started slowly, with barely anything happening in the first half of the year, but since WWDC they've stolen the wind from everybody else's sails.
Apple makes their money from hardware, but the big differentiator is really their software (back to the 80s - it's the software, stupid!). After all, the software is how the user gets access to all of that hardware; it's where they "live" when they use the product. It's important that as well as a good hardware strategy, they have good software and services strategies.
In terms of software, both OS X and iOS have seen big updates. The Mac feels much more modern and fresh to use, and much more of a partner to your iOS devices than it ever has before. iOS has been opened up in several key areas (and you would expect Apple to expand the extensions system in later versions of iOS), meaning you can now get things like the SwiftKey keyboard. Those kinds of things matter to users. The file-system is huge, and allows productivity apps like we've never really been able to have on iOS before. Document providers are huge for business. Those two things could transform the place of the iPad at work.
There may be hiccups during the launch, but iOS and OS X are now much better platforms and their offering is much more attractive to customers than it was before.
As an investor I'm very, very happy with how Apple's done so far. As a user I've got to say I like the products; I've been using iOS8 during the beta and I still notice a couple of glitches, but nothing which I think really spoils all the goodies or will detract consumers in the medium term.
Once you add the iWatch and ApplePay (and the massive revenue potential if they get it right), Apple's future looks incredible. They're cheap at $99-$100 right now.