Yet you still get more return from App Store than Google's Play Store. Stop complaining and enjoy your cash flows...
Yup, Hemorrhoid is a royal POS. Apple knows that and is taking advantage of it to screw developers by:
1. Forcing developers to give away 5 copies of each app under Family share - you could have opted out, but then you weren't allowed to upload new binaries or renew the dev membership, so you'd essentially get kicked of the store.
2. Removing sort by release date. Yes, I know it's my responsibility to market my apps, but any marketing campaign is designed for how users purchase the product (see Marketing 101) - this was a haphazard change made (without notice) to the app store, which is how customers buy our iOS products. And yes, being on the top of the new releases list is a "Marketing Free Spin", but without that "Free Spin", the cost of marketing goes way up, and with it goes the investment cost and risk.. so how many apps will not be developed on the platform because costs and risk have gone up? AND knowing Apple can basically make any change they want becomes a risk multiplier. It's obvious they no longer give a crap about small developers, now that the iOS platform is established.
Yes, I enjoyed decent revenue in the early days as a small shop right up until family share, then the revenue declined sharply. Overall these two forced changes alone are forcing small developers out of the business. I also have developed and supported apps for other medium and large-ish sized companies that have now have just removed apps from the store instead of paying support costs (9.0.....9.3 in three months). It basically went like this:
9.0:
Some company: OH NO!!! Our app that was working fine now crashes like crazy!!!!
Me: Ok, iOS 9 has bugs, I can develop workarounds and report bugs to Apple (Yeah! I made some good $$ ).. but
Company's Customers: YOU SUCK YOUR APP CRASHES ON 9.0!, THEN YOU SUCK AGAIN BECAUSE YOUR UPDATE HAD TO LIMIT FUNCTIONALITY TO GET AROUND APPLE'S BUGGY OS!!
9.1:
Some company: OH NO!!! We're getting killed by our angry customers, Has apple fixed their bugs yet?
Me: Testing $$$... NO.
9.2:
Some company: OH NO!! We're still getting killed by our angry customers, Has apple fixed their bugs yet?
Me: Testing $$$ .. Well, no, but at least they don't crash your app anymore, but apple just implemented the same workarounds I did, so customers won't notice any difference even if I remove the workarounds and roll an update, but.. that does not guarantee apple will not re-crash-break this same functionality in the next iOS release....
Some company: forget it, we pulled the app from the store.
End of story....