I agree with you. They have great products and they are premium. Apple is in the business of making money and they do it quite well. So.....why brag about insane profits? Why advertise that you are overpaying for something? Why is the fact that Apple has 200 BILLION dollars in cash reserves a bragging point? What does that mean to you in a way that denotes pride or bragging rights? How does that cash hoard reward you in any form of fashion? Do you own stock? If so good...then bad because you will never see that cash reserve returned to you.
Apple invests in R&D? Yes but they are among the lowest spenders in this area. This has been pointed out numerous times in this thread.
So again why is profit in the insane amount Apple has a bragging point for you?
When I make a buying decision, I look at the price versus what I think it will provide me with. Some Apple products don't pass the test for me and I don't buy them. It's a simple act.
On the other hand, I love the Apple products that I do own, and I like to see the company succeeding and continuing to make great products that I may or may not buy. So, on the one hand I would like them to be cheaper, but I celebrate the fact that they are continuing to make products that people like and are willing to pay for.
It is possible to both want cheaper products and be happy that the company that is making them is being successful. It is also possible to respect the business acumen that it takes to be an incredibly successful company financially while wishing that it didn't come at your expense. But I haven't regretted the money I have paid for my Apple products and I have many products from other manufactures that I paid a lot less for, but have huge disappointments around.