I am sure Apple is not happy, and as a consumer I wouldn't be, either. It is good short-term business sense (maximizing today's sales), but a terrible move long run as the reputation will take a big hit with customers and suppliers. A classic case of not looking past the end of your nose.
In my part of the world, Radio Shack's reputation is pretty well cooked anyway.
The only way their business model is going to work in 2011 is if they know how to recruit and train people who love both the products they offer
and love the people enough to serve them well. It
can be done...I know, because I have to do it myself, in a small company with about 450 employees.
But there's something wrong at the top at Radio Shack, and it filters all the way down to the individual retail units.
One of my stores is right next door to a Radio Shack store in a small country town. In a low peak period, during which it would make no sense to have a half dozen employees on the clock in a small electronics store, all six of them will be outside lounging right in front of the door, smoking and gossiping in a loud voice, and not always with socially acceptable language.
And they're always the same race and the same sex, and they even basically look the same.
This is a very diverse town in the Home Counties of Virginia. It is easy to hire every kind of minority you can imagine. I'd say that about 50% of the population of this small town is more or less permanently turned off by seeing this kind of thing.
There's something wrong at Radio Shack right now, and they're going down if they don't get it in shape, fast.
And I'll say it again...this kind of thing is evidence of something wrong at the
top.
It's a shame, because this small store, everything electronic concept still has something to offer the people, especially in small towns.
I'm on the waiting list at my Radio Shack and the two guys ahead of me didn't have to buy an accessory with their iPad. Might be a store by store thing.
I'm gonna check this out personally. I have an iPad 2 on order, but it'd be neat to just walk into a Radio Shack and grab one.
I'll give it a try.
Even though I'll have to fight my way through a half dozen tobacco addicted employees on the sidewalk.
