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iPad Accessory Integration Becomes the EU's Next Regulatory Feud With Apple
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so ****ing stupid. holy ****. I wonder why Apple Pencil and AirPods would work so well with iPad…MAYBE BECAUSE THEY’RE MADE BY THE SAME COMPANY?
the EU almost makes me feel like my own (USA) government isn’t a goddamn circus
the EU almost makes me feel like my own (USA) government isn’t a goddamn circus
The DMA, at is heart, is an attack on companies' ability to differentiate through integration. The App Store and side loading are just a tiny little part of it. Did you know the law states that if Apple gives itself access to an API, they have to give access to that API to anyone who asks for it? So Apple does all the hard work of thinking up a great idea, implement it, and then have to give access to that idea to literally anyone who asks for it, who can then undercut Apple on price.
And people wonder why the EU is so behind in innovation in the consumer tech space.
I'm based in the EU and a supporter of the DMA, but this feels like an overreach.
That's a lot of what seems to be a major problem. I completely agree, if anything (which is already too much, I'm done with hearing about the EU nonsense over and over. Just more than annoying at this point) they should only be allowed to take a portion of the EU sales. And again, I certainly don't agree with that at all for this.
The whole EU crap has gone way way too far. And by the global community to continue allowing this, which is basically the USA, it's absurd and needs to stop or be way toned down. They shouldn't be able to control US-based companies like this.
How about this instead:
EU - Just block all imports of Apple products and done.
The stupid thing is. The DMA does not hava full 100% specification what falls under the DMA. So the EU can literally say "this falls under the DMA, here is your 10% fine". Without companies being able to combat this. It's pure idiocracy.
No one is saying Apple is planning to pull out of the EU. I'm just addressing the people who think Apple should leave the EU.
Do you have a source for the claim that the EU only makes up "around 10% of Apple's global revenue?" I've seen quite a few people make a similar claim (such as John Gruber) but they're misinterpretting statements made by CFO Maestri during Apple's Q1 2024 earnings call, confusing the EU's App Store revenue with the EU's total revenue. They're not the same thing. And when someone points it out, they're like "...it doesn’t matter." Yes, it matters.
But even if EU revenue is around 10% of total revenue, that's still around $40 billion a year. Not an insignificant amount. That's more than annual revenue from Japan ($25.052 billion) or Rest of Asia Pacific ($30.658 billion) regions.
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Situation: why doesn't Apple Pencil 2nd generation work with current ipads? This Apple restriction is most likely only software thing (especially as some people were able to 'hack' it) so EU stepping in and changing that is actually a good thing.
I (as a customer) am fed up getting different styluses just because Apple restrict the old ones from working. This needs to stop
I (as a customer) am fed up getting different styluses just because Apple restrict the old ones from working. This needs to stop
The EU is unable to build competitive technology products. The reason is right here.
If this results in 3rd parties making better use of things like the Smart Connector, I'm all for it.
That was almost 10 years ago and was for one of the most brazen and harmful scams in history.
Wow Apple really fumbled not paying off the right people. I mean dont they have people in charge of bribing the right people in 3rd world countries?
The EU cannot create competitive tech products yet Apple keeps buying up EU (and UK) tech companies...
Date - Company - Country
December 17, 2023 - Datakalab - France
March 23, 2022 - Credit Kudos inc - UK
February 7, 2022 - AI Music - UK
August 30, 2021 - Primephonic - Netherlands
January 15, 2021 - Curious AI - Finland
April 3, 2020 - Voysis - Ireland
December 12, 2019 - Spectral Edge - UK
October 3, 2019 - IKinema - UK
March 21, 2019 - Stamplay - Italy
December 7, 2018 - Platoon - UK
Because these tech companies are available speaks volumes to my point.
This is still part of the DMA. Apple restricts how 3rd party devices can integrate within their platform. The DMA requires they allow 3rd party devices to have the same freedom that they give their own accessories like Apple Watch, Apple Pencil etc,
No it means European companies create techs that are in the iPhone and other Apple devices. The Apple processors won't be possible without tech created by Europeans.
I was referring to complete projects like the iPhone. They can build parts. The companies do not last, get purchased.
Which is why the dma is lousy legislation. Say goodbye to vertical integration. Want vertical and horizontal integration…android delivers.
The EU seem to be acting a lot like a gatekeeper…