Apple Depicts iPad as Laptop, Textbook, and Paperwork Replacement in Series of New Ads

[MacRumors]

Apple today shared four new 15-second ads highlighting the portability of the iPad for education and travel.

The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight.

Many of the comparisons are exaggerated -- for example, the baby on the plane suddenly stops crying when the camera pans over the passenger using an iPad -- but the ads convey a clear message about the iPad's versatility.

Two of the ads show the iPad Pro, and two show the sixth-generation iPad, introduced at Apple's education event last March. The latter is priced from $329 in the United States, serving as a lower-cost alternative to the iPad Pro.

Subscribe to MacRumors on YouTube for more videos​

Apple initially uploaded the ads to its YouTube channels in Asia, Europe, and the Middle East, and later in the United States.

Article Link: Apple Depicts iPad as Laptop, Textbook, and Paperwork Replacement in Series of New Ads

 

[thewebb]

I hope they depict the new iPads soon

 

[_Refurbished_]

An iPad will never be a laptop replacement without mouse support. An iPad is a superior product in many ways than a laptop, but for specific situations, a mouse is needed in order to truly replace the laptop.

 

[Nahaz]

The first ad is for an iPad Pro and not a iPad. You cannot buy a detachable keyboard like the one shown for the iPad.

 

[MrBat]

Put a mouse and Desktop applications on the iPad and we can start talking about being a "real" replacement for a laptop.

 

[daanodinot]

iPads suck as a laptop. I'll let Craig Federighi explain why:

"We really feel that the ergonomics of using a Mac are that your hands are rested on a surface, and that lifting your arm up to poke a screen is a pretty fatiguing thing to do."

The iPad will never be a laptop replacement until Apple adds a trackpad.

 

[recoil80]

An iPad will never be a laptop replacement without mouse support. An iPad is a superior product in many ways than a laptop, but for specific situations, a mouse is needed in order to truly replace the laptop.

A pointing device would be useful in some scenario. I'd never carry a mouse with me to use with a table, but I love the trackpad of my MBP so much that I sometimes leave the mouse at home even when I need to use the laptop, so I'd say a cover embedding a keyboard with a trackpad would cover most of the use cases. If you really need a mouse for most of your work maybe the iPad is not the right device to use.

 

[phillytim]

An iPad will never be a laptop replacement without mouse support. An iPad is a superior product in many ways than a laptop, but for specific situations, a mouse is needed in order to truly replace the laptop.

I don't currently agree with that. A precision pen (with a very fine point) *could* recoup most all of the functions one would typically use a mouse for on a tablet (such as photo editing).

What functions do you find that necessitate a mouse?

Of those functions, which ones do you find that a pen could not do?

 

[PBG4 Dude]

So the iPad can back up iPhones and other devices now? They can connect to / format external storage drives, run 3D printers and Blender?

No? Guess it isn’t a laptop replacement yet.

 

[sinsin07]

Great way to start a Monday with a topic/concept that is a sore spot for some.

 

[mrzz]

iPad with iOS in the current form will NEVER become laptop replacement .. at least not for 95+% of users which rely not only on email, web browsing etc.

 

[ctg7w6]

A pointing device would be useful in some scenario. I'd never carry a mouse with me to use with a table, but I love the trackpad of my MBP so much that I sometimes leave the mouse at home even when I need to use the laptop, so I'd say a cover embedding a keyboard with a trackpad would cover most of the use cases. If you really need a mouse for most of your work maybe the iPad is not the right device to use.

You’re right it’s not the right device to use. And that’s fine. Except Apple is telling us it is. That’s the problem. Make it a laptop replacement or shut the hell up.

The flaw is they are marketing it to people who really don’t need a laptop. Their error is that these people mostly already just use a big iPhone. I think Apple would be better served by trying to get the Mac people to go iPad instead of the iPhone people to go iPad.

 

[now i see it]

No wonder.
iPad is apple's answer to their inability to make a decent keyboard. Just type on glass.

 

[YaBe]

Have been iPad Pro exclusive since September last year, I still have to find something I cannot do with it, it took a bit to get used to a new workflow, but now, I can say the iPad is a laptop replacement for many.

No it won't replace it for everyone (nor it is ment to otherwise they would not produce laptops anymore) but for many use scenario it is a full replacement.

 

[pete2106]

Is the latency on the pencil as bad as the adverts make it look? I thought it was supposed to be practically 0 but there is clearly a small delay in these videos.

 

[iapplelove]

I can back up my iPad to my Mac. I won’t be able to do that with just an iPad.

Also I enjoy running full desktop applications on my MBP, it’s just not the same on a touch device.

Not yet anyways.

 

[Greenmeenie]

The first ad is for an iPad Pro and not a iPad. You cannot buy a detachable keyboard like the one shown for the iPad.

True

 

[ChrisCW11]

It's funny how much Apple has embraced the stylus while Jobs was vehemently opposed to making the iPad a large PDA.

But overall I think this is good as the biggest feature of something that looks like a pad of paper (and named after one) should have been handwriting and stylus support right from day one.

It might not be necessary for everyone, but there are still a lot of times I grab a pad of paper and pencil to sketch out some designs for work and it is still far easier and quicker for making a list or jot down some notes. It's just that even with the iPad Pro handwriting and note taking still doesn't feel like a first class feature of the iPad. It's good, but not still not great and I think Apple could do better especially if the are starting to promote this as a differentiating feature from the rest of the tablet market.

 

[asiga]

The problem here is that Apple is assuming that nobody in a flight is going to open a Terminal and invoke the C compiler. And the shocking reality is that one of the main reasons why I switched to the Mac years ago is how well the Terminal worked (as opposed to Windows) in a computer that "just worked" (as opposed as a Linux PC).

But now, Apple says to us: "go away, use a Linux PC".

 

[Cookie18]

People in these comments are really ****ing butthurt over these ads. In all of these cases an iPad could be better than a laptop. A laptop is best for some things, an iPad is best for others. I don’t pull out my MacBook Pro on a flight when I can take out my 12.9" iPad instead, the iPad is vastly superior in that situation.

People act like you can only own one of these ****ing devices, own one or both or none. It doesn’t take away from what each device does better.

 

[jonnysods]

Really really looking forward to the iPad with FaceID. Hoping for the same size 12.9 but in a smaller form factor!

 

[DNichter]

An iPad will never be a laptop replacement without mouse support. An iPad is a superior product in many ways than a laptop, but for specific situations, a mouse is needed in order to truly replace the laptop.

Of course it can, it does for me today. It may not for you, but can for others.

 

[Ds6778]

Lol why do some people seem to get irate that Apple is pushing the iPad as a laptop replacement? For a lot of people it is. Everything you “present” as “evidence” against the iPad being a replacement device is purely anecdotal. Hate to break it to some of you but the iPad/iPad Pro CAN be a computer replacement for some people. Not everyone is a “pro” user. I’d argue that half the people that refer to themselves as “pros” aren’t.

 

[DNichter]

So the iPad can back up iPhones and other devices now? They can connect to / format external storage drives, run 3D printers and Blender?

No? Guess it isn’t a laptop replacement yet.

No, but you may not necessarily need it to. I back up to iCloud and can connect to my home server or cloud services. Just because it doesn't do those specific things for you doesn't mean it isn't a laptop replacement. It means it's not a laptop replacement for you. There's a difference.

 

[Rogifan]

An iPad will never be a laptop replacement without mouse support. An iPad is a superior product in many ways than a laptop, but for specific situations, a mouse is needed in order to truly replace the laptop.

Why does it need to replace a laptop. My guess is a lot of people were/are using laptops for things that don’t require a precision pointing device. For me personally if Apple allowed media to be synced to music and TV apps, allowed metadata editing and provided access to this media in the Files app I’d never have a reason to use my old windows PC. The only reason I use it now is for things that can only be done with desktop iTunes.