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iPad Air 2, iPad mini 4 and iPad mini 2 Updated With Improved Storage, iPad Pro Price Reduced

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Apr 12, 2001
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Apple today quietly updated its lineup of older iPads, increasing the minimum storage on the iPad Air 2, the iPad mini 4, and the iPad mini 2 and lowering the prices of the maximum storage tier. The iPad Pro has also been updated with new pricing options, with Apple making storage increases more affordable.

The iPad Air 2 is now available in 32 and 128GB configurations, priced at $399 and $499, respectively, for the WiFi only models. Previously, Apple offered a 16GB model for $399 and a 64GB model for $499. Cellular models continue to be priced at $130 more than WiFi models.


The iPad mini 4 is now available in 32GB and 128GB configurations at the same price point as the iPad Air 2, $399 and $499. Apple previously sold a 16GB iPad mini 4 for $399, a 64GB model for $499, and a 128GB model for $599.

The iPad mini 2 is now only available in a 32GB capacity, priced at $269. Apple has done away with the 16GB model and has dropped the price of the new 32GB model to the price the 16GB model used to be sold at.

As for the iPad Pro, Apple has dropped the prices on higher storage tiers by up to $100. Pricing on the iPad Pro is as follows:

12.9-inch
32GB - $799
128GB - $899 (was $949)
256GB - $999 (was $1099)
128GB Cellular - $1029 (was $1079)
256GB Cellular - $1129 (was $1229)

9.7-inch
32GB - $599
128GB - $699 (was $749)
256GB - $799 (was $899)
32GB Cellular - $729
128GB Cellular - $829 (was $879)
256GB Cellular - $929 (was $1029)

The new iPad pricing is available immediately on iPads purchased from the online Apple Store, the Apple Store app, and Apple's retail locations.

Article Link: iPad Air 2, iPad mini 4 and iPad mini 2 Updated With Improved Storage, iPad Pro Price Reduced
 
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NT1440

macrumors G5
May 18, 2008
12,633
16,166
This tells me that Apple has placed a truly massive order for storage to consolidate it across their entire product lines. Can't wait for the Chipworks and iFixit tear downs.
 
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iMi

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Sep 13, 2014
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This was inevitable. Competing devices offer more storage or expandable storage and compete on pricing. Apple is no longer the only company to offer premium hardware and software. They are under more pressure to compete.
 
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ArtOfWarfare

macrumors G3
Nov 26, 2007
9,009
4,876
I can't believe the cellular option is still $130 more.

It's just a cellular data connection with GPS...

I can get cheap smartphones with GPS, cellular AND voice, screen, speakers, battery, memory, SD slot, camera and more for way less than that...

Apple doesn't aim to make affordable products. They aim for as much profit as possible. Apparently a $130 premium is what the market supports. Charge more and you lose too many customers - charge less and you don't get many more customers, but you lose out on profit you could have made on each sell.

Their prices have little to do with how much it costs them to assemble the devices (other than the fact you can assume they're not selling at a loss, and that their profit margin is at a minimum of 15%, and generally beyond 30%.)
 
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garylapointe

macrumors 68000
Feb 19, 2006
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Dearborn (Detroit), MI, USA
Apple doesn't aim to make affordable products. They aim for as much profit as possible. Apparently a $130 premium is what the market supports. Charge more and you lose too many customers - charge less and you don't get many more customers, but you lose out on profit you could have made on each sell.

Their prices have little to do with how much it costs them to assemble the devices (other than the fact you can assume they're not selling at a loss, and that their profit margin is at a minimum of 15%, and generally beyond 30%.)

If it was $50, I'd talk everyone I know buying an iPad to get the cellular option and then they'd sell more.

I'm also guessing they get a cut of services that get activated with the included Apple SIM.
 
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1041958

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This was inevitable. Competing devices offer more storage or expandable storage and compete on pricing. Apple is no longer the only company to offer premium hardware and software. They are under more pressure to compete.

Others can make premium hardware, but running Android on a tablet is far from a premium experience.
 
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Gasu E.

macrumors 601
Mar 20, 2004
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Not far from Boston, MA.
I hope this pricing reduction extends to future Macs

It's not so much a pricing reduction, as a switch to 32GB as the entry level. One of the things people complained about for the last n years.

And Apple very rarely cuts pricing. They believe in their price tiers. Instead, they include more stuff, while keeping the price tiers flat.
 
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ArtOfWarfare

macrumors G3
Nov 26, 2007
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If it was $50, I'd talk everyone I know buying an iPad to get the cellular option and then they'd sell more.

I'm also guessing they get a cut of services that get activated with the included Apple SIM.

Of course they'd sell more. But then instead of having a margin of $100 (I'm just guessing), they'd have a margin of just $20. I doubt that they'd sell 5x as many by dropping the price from $130 to $50.

The question I have is: Why isn't cellular an option on any of the macs? I'd be willing to spend extra to have a cellular connection built into the MacBook Pro.
 
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2457248

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Apr 4, 2016
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130€ for the 4g version was silly already years ago and remains so today. yay
 
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Geeky Chimp

macrumors regular
Jun 3, 2015
132
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Seems Apple have hiked UK pricing of all iPad Models. - Price decreases in the US and increases in the UK o_O
 
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Rava

macrumors member
Jul 9, 2015
79
57
Was still hopeful for an October event until I saw this. I want an iPad Mini update so bad. Between rumors of a 10.5" size in the Spring and this stealth update it's not looking good for the Mini. I really hope they don't kill it, but if they do at least release a Rose Gold version first.
 
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