iPad Air 2, iPad mini 4 and iPad mini 2 Updated With Improved Storage, iPad Pro Price Reduced

Discussion in 'iOS Blog Discussion' started by MacRumors, Sep 7, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today quietly updated its lineup of older iPads, increasing the minimum storage on the iPad Air 2, the iPad mini 4, and the iPad mini 2 and lowering the prices of the maximum storage tier. The iPad Pro has also been updated with new pricing options, with Apple making storage increases more affordable.

    The iPad Air 2 is now available in 32 and 128GB configurations, priced at $399 and $499, respectively, for the WiFi only models. Previously, Apple offered a 16GB model for $399 and a 64GB model for $499. Cellular models continue to be priced at $130 more than WiFi models.


    The iPad mini 4 is now available in 32GB and 128GB configurations at the same price point as the iPad Air 2, $399 and $499. Apple previously sold a 16GB iPad mini 4 for $399, a 64GB model for $499, and a 128GB model for $599.

    The iPad mini 2 is now only available in a 32GB capacity, priced at $269. Apple has done away with the 16GB model and has dropped the price of the new 32GB model to the price the 16GB model used to be sold at.

    As for the iPad Pro, Apple has dropped the prices on higher storage tiers by up to $100. Pricing on the iPad Pro is as follows:

    32GB - $799
    128GB - $899 (was $949)
    256GB - $999 (was $1099)
    128GB Cellular - $1029 (was $1079)
    256GB Cellular - $1129 (was $1229)

    32GB - $599
    128GB - $699 (was $749)
    256GB - $799 (was $899)
    32GB Cellular - $729
    128GB Cellular - $829 (was $879)
    256GB Cellular - $929 (was $1029)

    The new iPad pricing is available immediately on iPads purchased from the online Apple Store, the Apple Store app, and Apple's retail locations.

    Article Link: iPad Air 2, iPad mini 4 and iPad mini 2 Updated With Improved Storage, iPad Pro Price Reduced
  2. Frosties macrumors 6502a


    Jun 12, 2009
    Reheated and served so that the store shelfs are not empty.
  3. garirry macrumors 68000


    Apr 27, 2013
    Canada is my city
    Crap, and my dad just bought an iPad Air 2 64 GB this July :(
  4. QCassidy352 macrumors G4


    Mar 20, 2003
    Bay Area
    Not a good sign for a 2016 iPad line refresh. Try again in spring 2017.
  5. NT1440 macrumors G5


    May 18, 2008
    This tells me that Apple has placed a truly massive order for storage to consolidate it across their entire product lines. Can't wait for the Chipworks and iFixit tear downs.
  6. Sasparilla macrumors 65816

    Jul 6, 2012
    Rather unexpected. Sales must not be great.
  7. jdillings macrumors 68000

    Jun 21, 2015
    I would think they would update the 12.9 Pro to bring it in line with the 9.7 Pro.
  8. Icaras macrumors 603


    Mar 18, 2008
    California, United States
    I hope this pricing reduction extends to future Macs
  9. iMi macrumors 65816


    Sep 13, 2014
    This was inevitable. Competing devices offer more storage or expandable storage and compete on pricing. Apple is no longer the only company to offer premium hardware and software. They are under more pressure to compete.
  10. NT1440 macrumors G5


    May 18, 2008
    On the verge of a major refresh? I sincerely doubt it.
  11. matjamca macrumors 6502

    Jan 2, 2013
    St Helens, Merseyside, England
    The price has gone up in the UK. I bought iPad Pro 128GB for £619.

    It's now £639.
  12. garylapointe macrumors 65816


    Feb 19, 2006
    Dearborn (Detroit), MI, USA
    I can't believe the cellular option is still $130 more.

    It's just a cellular data connection with GPS...

    I can get cheap smartphones with GPS, cellular AND voice, screen, speakers, battery, memory, SD slot, camera and more for way less than that...
  13. mguzzi macrumors regular

    Sep 12, 2014
    Columbia SC
    I just bought an iPad Pro for $200.00 off last month. I guess I didn't save as much as I thought.
  14. Dumbledore's Army macrumors newbie

    Sep 7, 2016
    Melbourne, Australia
    Hmmm, now to ponder whether I hold off till next year for an iPad refresh or bite the bullet and just get an air2
    I'm running a 16GB "the new iPad" before it went to lightning adapter, and it's slow as can be.
  15. gim macrumors 6502


    Jul 27, 2014
    Roger that. iPad Air 3 128GB Jet Black for me in spring 2017 :)
  16. ArtOfWarfare macrumors G3


    Nov 26, 2007
    Apple doesn't aim to make affordable products. They aim for as much profit as possible. Apparently a $130 premium is what the market supports. Charge more and you lose too many customers - charge less and you don't get many more customers, but you lose out on profit you could have made on each sell.

    Their prices have little to do with how much it costs them to assemble the devices (other than the fact you can assume they're not selling at a loss, and that their profit margin is at a minimum of 15%, and generally beyond 30%.)
  17. garylapointe macrumors 65816


    Feb 19, 2006
    Dearborn (Detroit), MI, USA
    If it was $50, I'd talk everyone I know buying an iPad to get the cellular option and then they'd sell more.

    I'm also guessing they get a cut of services that get activated with the included Apple SIM.
  18. 1041958 Suspended


    Aug 28, 2016
    Others can make premium hardware, but running Android on a tablet is far from a premium experience.
  19. Gasu E. macrumors 601

    Gasu E.

    Mar 20, 2004
    Not far from Boston, MA.
    It's not so much a pricing reduction, as a switch to 32GB as the entry level. One of the things people complained about for the last n years.

    And Apple very rarely cuts pricing. They believe in their price tiers. Instead, they include more stuff, while keeping the price tiers flat.
  20. RDeckard macrumors regular


    Sep 23, 2013
    You can find out the previous quarter's sales from Apple's earnings announcements...
  21. ArtOfWarfare macrumors G3


    Nov 26, 2007
    Of course they'd sell more. But then instead of having a margin of $100 (I'm just guessing), they'd have a margin of just $20. I doubt that they'd sell 5x as many by dropping the price from $130 to $50.

    The question I have is: Why isn't cellular an option on any of the macs? I'd be willing to spend extra to have a cellular connection built into the MacBook Pro.
  22. 2457248 Suspended

    Apr 4, 2016
    130€ for the 4g version was silly already years ago and remains so today. yay
  23. Geeky Chimp macrumors regular

    Jun 3, 2015
    Seems Apple have hiked UK pricing of all iPad Models. - Price decreases in the US and increases in the UK o_O
  24. JLL macrumors regular

    Apr 25, 2003
    Copenhagen, Denmark
    The GBP has tanked since the last pricing change.
  25. Rava macrumors member

    Jul 9, 2015
    Was still hopeful for an October event until I saw this. I want an iPad Mini update so bad. Between rumors of a 10.5" size in the Spring and this stealth update it's not looking good for the Mini. I really hope they don't kill it, but if they do at least release a Rose Gold version first.

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