That point of view I can get behind. We just disagree on the details. I don't necessarily automatically subscribe to the notion that RAM amounts in iOS devices are dictated solely by cost. I believe, for good reason, that Apple keeps these limits low for much bigger reasons that I have described here many times before. Apple is FAR less concerned about building hardware to a cost point than any of their competitors, so I just don't believe that the only reason they choose the RAM sizes they do is to save a few dollars. It's a much bigger, much more complex problem than that. And comments like your earlier one completely minimize that reality.
True. Though I'm not in marketing, I like making up snazzy catch phrases.
Apple had a couple points of fact that they had to balance when it came to the decision on what specs to include for the air/rMini.
1) We make $X per unit/model by sticking with 1Gig of RAM
2) We lose $Y per unit/model by increasing RAM to 1.2Gig, 1.6, 2.0, etc..
3) We are being promised by the iOS7 team that the new memory compression/optimization makes 1Gig of RAM the functional equiv. of 1.6gigs of RAM - throwing numbers out there.
4) Regardless of compression/optimization, browsers will be impacted if we remain at 1Gig of RAM. Our early iOS7 tests indicate result A, we hope to hit result B by ...
5) A move to 64Bit will impact memory by Z% in each of these situations(a,b,c,d, ...)
6) We have decision deadline of July 1(pick any date when iOS7.0 was still being worked) for a November1 launch.
7) We have to build in planned obsolescence to encourage upgrading in the future. Is the fingerprint sensor enough? Lets get some estimations.
8) Will the % return of tablets, due to issues with low RAM eat away at the revenue we reatain from NOT upgrading the amount of RAM.
9) Estimate on poor user experience effecting subsequent future purchases of Apple products.
10) etc...
LOTS of factors at play. They are an amazingly smart and well run organization. Nothing was left to chance. The known and potential challenges were clearly stated and laid out in front of the decision makers, and they chose to NOT increase the RAM, in spite of how safari was acting. They trusted what the software leaders were telling them, and went with the cheaper/more revenue option. I'm sure they were confident in their decision at the time. And if #8&9 holds true to form, I honestly think that the Apple of today, does not care.