... I wonder how much more a 2 GB module would have cost Apple, maybe $3 ? On a $500 item, that's less than a 1% hit to gross profit...
Actually, the RAM is embedded on the SOC - system on a chip, that is to say the main CPU. So adding more RAM is more complicated than just soldering on a different chip on the motherboard. I've no doubt that the RAM was cut short to reduce die size and thus space, heat, and power consumption. That more people were probably complaining about overall size and weight and not about a lack of RAM was probably the primary reason for sticking with 1 gig.
Don't get me wrong, I'm not defending Apple; just pointing out that there are trade offs for each decision.
I would sell my air in an instant and buy an air version b if it had more RAM.
As pointed out below, I am wrong about the RAM being located on the A7 chip, it is not.
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