Yesterday I was feeling ambitious and feeling like I might buy myself something new. I went to my closest Apple store, because once I walk into that place it makes my insides dance around with joy (parking at the mall with a large truck is a whole different story). I love Apple products, I love the customer service, I love the build quality and how they seem to never stop working. I walked in and wanted to check out an iPad Air, I haven't put my hands on one yet. I got ahold of it, and was almost instantly disappointed. I noticed the weight difference, which I suppose was nice. I noticed how the back of the iPad air case felt dull and cheap in my hands. I noticed how the screen felt "plasticy", made a hollow thud when i tapped on it, and it flexed every time I touched it. That's where the iPad Air ended for me. The iPad Air, to me, felt like a cheesy plastic tablet... it didn't feel like an iPad. I like the aluminum backing, and the robust screen on my iPad 4th generation retina display. I understand that these changes were done for weight reduction (but probably really to cut production costs). I just hope that this isn't a sign of how future iPhones will be built.