The Emperor's New Kindle
I think Bezos simply is trying to pander to people's egos here... "Serious readers" ... I hope that compliment to the intellectuals is enough to keep driving sales. I personally think $259 is too much for a 6-inch reader.
As so many point out (daily), the true comparison is the $489 Kindle DX with it's approx. 3.3GB available user storage. Weight is really a non-issue with a 5 oz. difference (iPad with 24 ounces vs. Kindle DX's 19 ounces). To me, you just get so much more for $10 more. So much so that I will never even consider getting a Kindle, but especially not a DX. Reading is fine on the device. I typically don't turn the iPad's Brightness up past 50% and generally never see reflections. You would if you read towards a window and reading outside is not good, but honestly, I wouldn't want to bring any electronic device with me on an outing. Don't want to lose/break the expensive device; and, for me, reading would get in the way of being outdoors anyway. I would prefer doing casual reading outside with a magazine or a paperback. Not even my nice Hardback books go with me on an outdoor excursion. Of course, I'm not a serious reader.
My time to read is actually after my wife goes to bed and that's where the iPad shines. I put the device's brightness to as low as it goes and flip the screen to White on Black and read as long in bed next to her as I want. You cannot do that with a Kindle product. There must be light for Amazon's two readers.
What's really incredible is that the iPad will not remain stagnant--the Kindle will. What the $499 iPad brings to the table now is truly light years ahead of Kindle and will vastly grow over time with more HD space, camera, thousands more native iPad apps, better pricing better design, screen quality, sound quality,... the list is practically endless. One only has to imagine the 2001 iPod and take a look at the 4G iPhone (thanks Gizmodo) with the new 4.0 software running to know what Apple is going to do with the iPad. Then you look at Amazon's device and know that they aren't going to compete. Their reader will get the most modest of change-ups during the same time. Changes that most people won't even be able to notice.
To me, if you fall for the "serious reader" compliment, you're a lot like the emperor in "The Emperor's New Clothes"... you got robbed and you're too stupid to know it.