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iPad Declines Yet Again Amid Worst Tablet Quarter Since 2012
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It's a high end prosumer tablet that, with all the required parts together, costs around $1000. It's catering to a much narrower niche than the iPad (sans Pro) does.
I would also say that the iPad Pro launch was the worst I've ever seen Apple hack together.
It's Pro. Fine. Why is it pro?
What pro apps are coming at launch?
Keyboard and Pencil. Great. Not available at launch.
It can replace a laptop. How?
The main pitch was for a larger louder content consumption device and now a smaller louder content consumption device.
I don't even think Apple knows who this for.
It's Pro. Fine. Why is it pro?
What pro apps are coming at launch?
Keyboard and Pencil. Great. Not available at launch.
It can replace a laptop. How?
The main pitch was for a larger louder content consumption device and now a smaller louder content consumption device.
I don't even think Apple knows who this for.
I still think Apple should have waited and then ditched the entire iPad line to start fresh with a very well planned and thought out Pro line. Maybe along with iOS 10 and a range of pro apps.
Actually give people a compelling reason to upgrade.
This mess of a product line solved nothing.
Actually give people a compelling reason to upgrade.
This mess of a product line solved nothing.
The latest data from research firms IDC and Strategy Analytics reveals that iPad market share declined for the ninth consecutive quarter as the worldwide tablet market continues to slow. Apple now has between 22.1 and 25.9-percent market share among tablet vendors, down from between 24.3 and 27.2-percent in the year-ago quarter.
Apple reported iPad sales of 10.3 million during the March quarter earlier this week, compared to 12.62 million in the year-ago quarter. IDC and Strategy Analytics data shows Samsung trailing in second with 6 to 6.5 million tablets shipped, amounting to 14.0 to 15.2-percent market share during the first three months of 2016.
IDC data shows that Amazon experienced explosive 5421.7-percent year-over-year growth, with its market share rising from just 0.1-percent to 5.7-percent on the strength of new low-cost Fire tablets. The research firm noted that it did not count the Fire HD 6 in its Q1 2015 numbers. Strategy Analytics did not share Amazon data.
Lenovo and Huawei rounded out the top five in both datasets, with both vendors having shipped between 2.1 and 2.2 million tablets during the quarter. Their respective market shares ranged between 4.5-percent and 5.5-percent, amounting to only a slight variation between the IDC and Strategy Analytics data.
Global tablet shipments reached between 39.6 and 46.5 million during the quarter, the latter of which is the lowest total since the third quarter of 2012, according to Strategy Analytics. Nevertheless, IDC noted that convertible 2-in-1 tablets continue to experience growth, with quarterly shipments totaling 4.9 million.IDC and Strategy Analytics shared smartphone and smartwatch data earlier this week.
Article Link: iPad Declines Yet Again Amid Worst Tablet Quarter Since 2012
I don't understand Apple's thinking about the whole "we don't need a large market share" idea.
Do the math...
15 million (16GB) iPads sold over a 12 month period @ $649 = $9,735,000,000
20 million (16 GB) iPads sold over a 12 month period @ 529 = $10,580,000,000
So tell me how having a higher price, but aiming for a lower market share makes sense?
I know Apple sells more than 15 or 20 million iPads a year, but I was just throwing a random number out there so the concept can be seen by everyone.
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Because they need to fire the CEO ASAP and find someone new who can cleanup the mess Tim Cook created.
Based on that basic maths, Apple would have an extra 5 million new customers/devices requiring app purchases and other services.
I don't think a drastic CEO change is necessary, but Apple needs to get Siri to set an alarm to get Apple to wake up, Apple has to its current detriment moved from a business of true magic and creativity to a business of money and dispiritedness.
Back when Steve Jobs passed away: Customer Service and Innovation were the primary focus.
With Tim Cook at the helm: New colors, new sizes, and greed are the primary focus.
Oh my, all this negativity.
Apple designs great tablet hardware.
If only they'd offer a useful OS on it...
As has been asked for, for a solid 10 years now, a full size 15" Mac tablet with OS X, with stylus pencil, not marketed as a "mobile" device, but as a creativity portable, capable of doing professional work with the hands-on feel of an iPad and precision of a wacom, would be a new (to today) product category, and an instant home run in it.
...OS X is only ill-fitting on tablets when they have tiny displays. At 15" and up it's freakin awesome.
We know they prototyped it, all they have to do is get over their old marketing message build the dang thing.
And a batch of 17" MBPs. Even just one run every 2 years would suffice. Cash in, get out.
Apple designs great tablet hardware.
If only they'd offer a useful OS on it...
As has been asked for, for a solid 10 years now, a full size 15" Mac tablet with OS X, with stylus pencil, not marketed as a "mobile" device, but as a creativity portable, capable of doing professional work with the hands-on feel of an iPad and precision of a wacom, would be a new (to today) product category, and an instant home run in it.
...OS X is only ill-fitting on tablets when they have tiny displays. At 15" and up it's freakin awesome.
We know they prototyped it, all they have to do is get over their old marketing message build the dang thing.
And a batch of 17" MBPs. Even just one run every 2 years would suffice. Cash in, get out.
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How do you know an 18% price drop will inspire a 33% sales boost? What research have you done to obtain these figures? Or is it purely proctological reasoning?
And what's the margin on an iPad? Because your big idea boosts revenue by $845M but increases manufacturing costs by 33%. Are you sure you're helping here? If those iPads cost $169 in parts and labour...
15M units costs $2.535B
20M units costs $3.38B
Increase: $845M
Well played. You've netted your shareholders a big fat $ZERO and devalued your product line in the process.
And that's IF you make that fantasy 20M sales target. And that's IF iPad parts cost $169. Some estimates are twice that. Your plan could slash profits by about 40%.
I use my iPad purely for light browsing and doing some document editing.
For anything 'real', I need my rMBP.
For anything 'real', I need my rMBP.
I just bought a Fire tablet to go with my Echo and Echo Dot.
Amazon is kicking it in the innovation (and PRICING) dept in the last two years, leaving Apple, Google and Microsoft in the dust.
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My new Fire tablet begs to differ.
Amazon is kicking it in the innovation (and PRICING) dept in the last two years, leaving Apple, Google and Microsoft in the dust.
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My new Fire tablet begs to differ.
Next innovation is to put a folder inside a folder!
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I wanted the pencil but it's not worth the 750 dollar upgrade. Selling my Air 2 would be a loss. It's still a capable and powerful device. If the 128gb 9.7 Pro was 599 I would have bought it even with the ram constraint. Apple isn't innovating anymore and it's beginning to catch up with them. I fee like they're catering to their core customers instead of aiming towards new people. They need to realize that people no longer want just the latest and greatest, they want new.
Agree 100% Until I can play old sega and nintendo games with fushion emulator, until I can use my IPad as a media server to stream through ROKU, until I can plug in a game controller into it, I could go on and on, and those are just the things I use pc for in my spare time. IPad is ok for some things, and it does those things well. Its not a replacement for my pc yet and its not even close.
Still debating to upgrade from my Air 2 to the 9.7 Pro. Tru-Tone and the brighter display isn't enough. I would appreciate the quad speakers and added speed. The $100.00 increase haulted me initially, regardless of the 32 GB. And I never take pictures with my iPad. Let's see what September holds.
Yeah, Apple definitely deserves this. The new 9.7" iPad Pro has nothing "pro" about it. 2GB RAM? Seriously...? A $600 tablet either only 2GB of RAM in 2016? It's gonna be miserably slow after a year or two. No thanks.
And 32GB storage...? Come on Apple, you people couldn't innovate your way out of an open box if your lives depended on it. NAND flash is so ridiculously cheap these days that a $600 tablet with no microsd slot really should come with at least 64GB storage.
Android tablets are both cheaper and WAY more powerful. There are so many things I can do on my Galaxy Tab S2 that I simply can't do in an iPad. And it's way less expensive to boot, and has a far more beautiful AMOLED display.
I loved the first iPad, but Apple's products these days just aren't competitive....
And 32GB storage...? Come on Apple, you people couldn't innovate your way out of an open box if your lives depended on it. NAND flash is so ridiculously cheap these days that a $600 tablet with no microsd slot really should come with at least 64GB storage.
Android tablets are both cheaper and WAY more powerful. There are so many things I can do on my Galaxy Tab S2 that I simply can't do in an iPad. And it's way less expensive to boot, and has a far more beautiful AMOLED display.
I loved the first iPad, but Apple's products these days just aren't competitive....
OS X is pretty much touch optimized for now, as we using the amazing trackpad for years. iPad line need drastic change, Apple need come up with a OS not only able to run iOS app, but also run full blown desktop class OS.
iOS and productivity just not connecting.
BTW, Microsoft saw its Surface revenue up by 64%. Microsoft probably is the only one saw its tablet business grow.
iOS and productivity just not connecting.
BTW, Microsoft saw its Surface revenue up by 64%. Microsoft probably is the only one saw its tablet business grow.
Until Apple blesses the iPad with an enhanced iOS that's a hybrid of iOS and OSX, iPad sales will continue to fall to the point where Apple will question its existence. Apple needs to do some merging before Tim's vision of the iPad Pro replacing your sad 5-year-old laptop becomes reality. Apple should also give their MacBook Pros a Skylake update, maybe with a new design to make upgrading to that a reality for a lot of people with more patience than they should need to have.
Maybe the real issue is someone hasn't properly come up with a tablet + keyboard combination that works ideally. With the fanless design of the macbook, imagine a nearly identical laptop that simply had a slightly thicker screen that had half the battery in the screen + internals so that you could pull the screen off to do simpler tablet like tasks such as web browsing, videos, and messaging, and then connect the screen back on to get what the macbook is now. I bet Apple could have created such as device from the macbook at around the Air's thickness (both pieces connected together).
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Maybe I wasn't paying enough attention in Business Studies, but to me if you own 25% market share, are the market leader, and sell 40 million products a year, and that is only ONE of your many revenue streams, I'm not sure how this should be viewed as terrible news.
Once the typical consumer has an iPad, they don't NEED to buy a new one every single refresh, or even every other year. For most people it is a fun little device for checking email, social media, watching YouTube, Netflix or a video or two.
I only keep updating because I use it in my work, and my patients benefit from having the best screen and nicest display I can find. Plus in my many business travels, I use it for entertainment on flights.
But if I didn't travel or use it for work, I doubt I'd buy one but every 2-3 years. Because for me it will always be secondary to a real computer.
Once the typical consumer has an iPad, they don't NEED to buy a new one every single refresh, or even every other year. For most people it is a fun little device for checking email, social media, watching YouTube, Netflix or a video or two.
I only keep updating because I use it in my work, and my patients benefit from having the best screen and nicest display I can find. Plus in my many business travels, I use it for entertainment on flights.
But if I didn't travel or use it for work, I doubt I'd buy one but every 2-3 years. Because for me it will always be secondary to a real computer.
