iPad Edition of The New Yorker Has 100,000 Readers

[mkrishnan]

Its nice to see digital magazines and papers progressing. I think we will see a lot more of these kind of news in the future.

It'll be interesting to see what kind of curve this takes. A bit less than 10% of the 1M+ New Yorker readers is not bad. Amazon saw Kindle book purchase shoot from this kind of level to outpacing their print sales fairly quickly. Although Amazon's print sales only account for a fraction of all book sales, if Conde Nast starts getting a significant fraction of readers on digital, it could really change things.

I read GQ (which is also Conde Nast) and Esquire (which is not), and they both have similar tie-ins. I'd be excited to use them if/when I finally cave and get an iPad. On the other hand, I buy them predominantly so I'll have something to read on an airplane during the no-electronics periods, so my primary purpose is lost on it....

 

[applesith]

Because he's from New Jersey?

Yeah, in one of the top affluent towns in the country.

 

[tgildred]

"additionally",

Tuck that comma in, brother...

 

[GenesisST]

Exactly! It's a magazine for elitist readers who are so full of themselves.

It's a wonder they only have 100,000 iPad subscribers because that description fits many iPad owners too.

BOOM.

In all seriousness, the New Yorker demographic greatly overlaps with the iPad user demographic.

We, the elitists, need people like you to call ourselves that.

(Just being falsely elitist for humor, never read that magazine, so I cannot really juge...)

 

[Full of Fail]

Yeah, in one of the top affluent towns in the country.

Speaking of elitist...

 

[Spoony]

Because he's from New Jersey?

What does being from New Jersey have to do with it?

I bet a decent percentage of that 100K are New Jersey residents some of the wealthiest, most educated and most successful individuals in the entire country. I think a lot of people forget the state is positioned right next to New York City.

 

[Full of Fail]

What does being from New Jersey have to do with it?

I bet a decent percentage of that 100K are New Jersey residents some of the wealthiest, most educated and most successful individuals in the entire country. I think a lot of people forget the state is positioned right next to New York City.

I think that was the joke people...

 

[applesith]

Speaking of elitist...

I don't think I am better than anyone else. I was making the point that being from Jersey shouldn't make people assume things.

 

[AidenShaw]

get with the times

Tuck that comma in, brother...

Brother, you should read current style guides.

The "old style" in the US was to violate the sense of the sentence and put commas and periods *before* quotes, parentheses and other grouping punctuation - even when logically the comma/period belonged after the quote. (In the UK, this violation wasn't the norm.)

This violation was because the lead (as in Pb) type elements were very narrow, and it was easier and less error-prone to construct the templates for pressing if the narrow elements were before some wider elements at the end of the sentence.

 

[Spoony]

I don't think I am better than anyone else. I was making the point that being from Jersey shouldn't make people assume things.

I grew up in New Jersey and I definitley think I'm better than most people...jk

 

[tigres]

Does Zite deliver content from The New Yorker?

I am not sure, it pulls data from all over. Specifically the NY'r, I cannot say.

 

[Shrink]

Brother, you should read current style guides.

The "old style" in the US was to violate the sense of the sentence and put commas and periods *before* quotes, parentheses and other grouping punctuation - even when logically the comma/period belonged after the quote. (In the UK, this violation wasn't the norm.)

This violation was because the lead (as in Pb) type elements were very narrow, and it was easier and less error-prone to construct the templates for pressing if the narrow elements were before some wider elements at the end of the sentence.

Really interesting. The rule always struck me as totally irrational and illogical.
So does that mean that the rule is no longer followed in places like newspaper style guides?

 

[wordsworth]

What an interesting thread … some facts, some humour (I'm a Brit so the spelling there is correct) and more than a bit of nonsense. Most entertaining and sometimes informative. Thank you, people. It's always a pleasure to visit MacRumors.

For myself, I really don't think print is dead. That's such a glib and erroneous statement. And if you happen to read the 'elitist' New Yorker, you can rest assured that their world-famous fact-checking team will have ensured there're no falsehoods, flamboyantly erroneous assertions or assorted just-plain-wrong ********, whereas the good old, democratic Web … well, it is a joy and a cause for despair all at once.

The Web can see people make such claims as, earlier in this thread, the New Yorker being garbage, and such errant nonsense being facilitated a readership. No fact checkers, no seasoned professionals or 'elitist' pontificators. Simply someone with an opinion and a forum through which to express it. Nothing wrong with that, but a bit of accuracy is always nice.

I'm delighted that the New Yorker magazine is doing something constructive with the evolving technologies. The publication has such a high reputation and a long and honourable history that it ought not to be a surprise that they're getting it right.

Oh, and I tend to agree with the earlier post about the comma! I'd stick it before the quotation marks.

Thanks for 'listening'.

 

[pocket3d]

I think that was the joke people...

That was the joke, but I was just looking for a lighthearted way of dealing with the most narrow-minded statement I've read in a while.

I don't think I am better than anyone else. I was making the point that being from Jersey shouldn't make people assume things.

See above. I mean no insult to your "top affluent" neighbors.

Back on topic, it's a good sign that The New Yorker is getting new readers on the iPad. There would probably have been millions more subscribers over the years if the weekly paper issues didn't pile up so depressingly, demanding to be read. The guilt factor is huge when that happens -- which is a shame, because it really is some of the best writing and journalism in the English-speaking world, despite the expert opinion of applesith.

 

[coolbreeze]

It's quickly apparent that the majority of MR readers and commenters are too young to understand the value of New Yorker articles. In time, kids...

Not a bad price. I may finally convert from my Kindle version (since the Kindle version isn't viewable on the iPad).

 

[waiting]

content vs. app

The magazine is so pretentious and the writing is not about the subject matter. The writing is about the elitist authors who are so full of themselves.

I'm curious what you've read that makes you say that. To me, the writing comes across as articulate, the subjects occasionally esoteric but interesting. The authors aren't usually self-referential, outside of formats that allow or expect that (such as the few poems in each issue). To each his own, I guess.

Regarding the app itself, after two or three uses at most, I'm now unable to use it altogether. The app will open for me but crash as soon as I touch the screen to browse or navigate, and the initial set-up was a chore, with several visits to the FAQ and an e-mail to tech support.

It's great when it works, but it doesn't for me any longer. I'm done with it.


Also, a hat tip to AidenShaw for addressing style guides.

Brother, you should read current style guides.

The "old style" in the US was to violate the sense of the sentence and put commas and periods *before* quotes, parentheses and other grouping punctuation - even when logically the comma/period belonged after the quote. (In the UK, this violation wasn't the norm.)

 

[Berk Thomas]

100,000 readers? That's it? That's not much.

 

[MacAddict1978]

The article's numbers are a little confusing, mostly because of the word "additionally", but here's how we see it breaking down:

- 75,000 readers who already subscribe to the New Yorker print edition.
- 20,000 readers who subscribe to the annual iPad-only edition for $59.99/year.
- 5,000 readers who buy individual issues for $4.99/week.

The numbers in the article are confusing... but I didn't understand why you made the assumption for the break down you did and found the New York Times didn't report anything fully or with accuracy. (BIG surprise there.)

In the 6 weeks since launch
242,000 total digital issues (all flavors)
136,000 of that number were people with paper subscriptions
In June, the New Yorker had 75,000 digital downloads with 31,000 being purchased as single issues and no listed break down on paper subscribers.

I just took it from the horse's mouth instead
http://www.condenast.com/press/RELEASE-080111.pdf

 

[tgildred]

Brother, you should read current style guides.

The "old style" in the US was to violate the sense of the sentence and put commas and periods *before* quotes, parentheses and other grouping punctuation - even when logically the comma/period belonged after the quote. (In the UK, this violation wasn't the norm.)

This violation was because the lead (as in Pb) type elements were very narrow, and it was easier and less error-prone to construct the templates for pressing if the narrow elements were before some wider elements at the end of the sentence.

I believe the AP stylebook would disagree. I'll double-check my copy tomorrow. However it came about, convention is convention. Plus it just reads and looks better.

Edit: Also, whether it's correct or not, the rule is being inconsistently applied. See this article: https://www.macrumors.com/2011/08/0...e-com-identified-as-brown-university-student/. If you're going to break a rule to be avant-garde, be consistent about it, otherwise you don't have a leg to stand on.

 

[ifudge]

Couple of very sincere questions:

Is the content that much better than what you would find from various free blogs (ad supported)?

Is going to a Broadway play better than going to a high school play?

Are the bikes in the Tour de France that much better than the variety of bikes sold at Walmart?

The New Yorker is one of the premier publications in the world. Having it on my iPad is like having a variety of excellent blogs in one publication, and those blogs don't have cartoons.

I've had some problems with the app, too. Rebooting my iPad helps.

 

[Hlau]

The New Yorker and The Economist are the weekly magazines that i read on the iPad, coming out mondays and thursdays respectively. Something I don't quite get is why the New Yorker have such big filensize, over 100 MB and needs wifi to download, compared with The Economist, where an issue can be downloaded over 3g in 30 seconds. They are both mainly text, with similar amount of images. Also, not being in the US, getting it on the iPad is cheaper and more convenient. I feel that the top publications can really push for a more global audience in a way thepat they couldn't beforel

 

[dolph0291]

What does it mean?

Okay, those are the numbers. Is that good? Is that bad? What were they expecting? Is Conde Nast happy or sad? What are they saying?

 

[AppleScruff1]

100,000 readers? That's it? That's not much.

And 75,000 of those already have a print subscription so the iPad app is free for them, leaving 25,000 actual paying customers.

 

[AidenShaw]

Do what is "logical".

Really interesting. The rule always struck me as totally irrational and illogical.
So does that mean that the rule is no longer followed in places like newspaper style guides?

It's random, but interesting that placing it outside is referred to as "logical punctuation".

In the U.S., the standard style is called American style, typesetters’ rules, printers’ rules, typographical usage, or traditional punctuation, whereby commas and periods are almost always placed inside closing quotation marks.[10] This style of punctuation is common in the U.S. and Canada, and is mandated by the Chicago Manual of Style and other American style guides.

The other standard style—called British style or logical punctuation[11]—is to include within quotation marks only those punctuation marks that appeared in the quoted material, but otherwise to place punctuation outside the closing quotation marks.[12] Fowler's A Dictionary of Modern English Usage provides a good example of the British-style rule: "All signs of punctuation used with words in quotation marks must be placed according to the sense."[13]

http://en.wikipedia.org/wiki/Quotation_mark#Punctuation

In the United States, periods and commas go inside quotation marks regardless of logic.

In the United Kingdom, Canada, and islands under the influence of British education, punctuation around quotation marks is more apt to follow logic.

http://grammar.ccc.commnet.edu/GRAMMAR/marks/quotation.htm

There are peculiar typographical reasons why the period and comma go inside the quotation mark in the United States. The following explanation comes from the "Frequently Asked Questions" file of alt.english.usage:

"In the days when printing used raised bits of metal, "." and "," were the most delicate, and were in danger of damage (the face of the piece of type might break off from the body, or be bent or dented from above) if they had a '"' on one side and a blank space on the other. Hence the convention arose of always using '."' and ',"' rather than '".' and '",', regardless of logic."​

This seems to be an argument to return to something more logical, but there is little impetus to do so within the United States.

http://grammar.ccc.commnet.edu/GRAMMAR/marks/quotation.htm#footnote

In other words, both are correct - do what humours (or humors) you.

 

[Fresh Tendrils]

Couple of very sincere questions:

Is any of the content in this publication NOT available somewhere else for free online?

Is the content that much better than what you would find from various free blogs (ad supported)?

Time is money. Your not just paying for the content your also paying for someone [whose judgement you respect] to collate it all together for you. I would partially agree with your statements in regard to an ipad newspaper, but the New Yorker isn't like a newspaper. You can't just go to a free website and read about the same events, written by someone else. A lot of the content [short stories, poems, editorials etc] is unique and not easily available elsewhere on the web due to copyright.