iPad Expected to Maintain Position as Tablet Market Leader

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Research firm iSuppli today released a report detailing its predictions for how the nascent tablet market will shake out over the next several years, claiming that Apple will maintain its dominant share of the market.

According to iSuppli, Apple will command 74.1% of the tablet market for 2010, a market that includes long-standing "PC-style" tablets and slate styles similar to the iPad. And even though competitors will soon be launching a number of tablet devices seeking to compete directly against the iPad in form factor and functionality, Apple is predicted to maintain its leadership position with 70.4% of the market in 2011 and 61.7% in 2012.
"Although the iPad has been on the market for only a few months, powerful interests throughout the technology business are devoting enormous resources to challenge and topple Apple's domination in this fast-growing marketplace," said Rhoda Alexander, director of monitor research at iSuppli. "However, if recent history is any lesson, it will take some time for these companies to get their products to market, longer for them to offer necessary software support and infrastructure, and an even lengthier period to begin to rival the overall user experience Apple is able to deliver."
Those strong market share numbers, should they bear out, are expected to come against a backdrop of exploding tablet sales. iSuppli last month predicted iPad sales of nearly 13 million this year, surging to over 50 million in 2012 for a total of nearly 100 million iPads sold by the end of that year.

Acer chairman JT Wang reportedly claimed recently that Apple's share of the tablet market will eventually stabilize at 20-30%, and while that range would represent a significant decrease from today's levels, it would of course still be a very substantial portion of the overall market.

Article Link: iPad Expected to Maintain Position as Tablet Market Leader
 

shaynes

macrumors member
Dec 4, 2008
45
0
Any study that lumps "PC-style" windows tablets in with iPads and android based tablets just doesn't get what an iPad is. Whatever data they come up with isn't worth very much, IMO.
 

flottenheimer

macrumors 65816
Jan 8, 2008
1,193
167
Up north
Apples iPads are priced very low. That fact alone has obviously floored a lot of competitors. It will be a fun market to watch as the competition wakes up.
 

dgree03

macrumors 65816
Jan 8, 2009
1,177
0
Yes they will be a leader until Android tabs start popping up, because I will switch in a heartbeat to a viable android tab!
 

outZider

macrumors member
Jun 5, 2000
33
0
Correct. I wouldn't put iPad in with "Tablet PC" computers, as the iPad is a closed media device and not a computer.
 

talkingfuture

macrumors 65816
Dec 4, 2008
1,216
0
The back of beyond.
I think Apple will loose some market share but there seems to be a little too much confidence from some quarters that simply making a 'rival' will gain them some market share.
 

monsterofNone

macrumors newbie
Mar 27, 2010
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0
Warrenton, VA
two interesting anomalies in this report.
first, it's odd that apple was able to move from no product offering to 75% of the market in less than 1 year.
second, where are the rest of the offerings in this market space that will erode apple's lead? there are none that currently compare.
 

notjustjay

macrumors 603
Sep 19, 2003
6,052
159
Canada, eh?
Apples iPads are priced very low. That fact alone has obviously floored a lot of competitors. It will be a fun market to watch as the competition wakes up.
Plus they've timed it well, with the market already accustomed to iPods, iPod touches, iPhones, the App Store, iTunes, etc. Everyone already knows how to use an iPad from the moment they turn it on.

I had an iPod touch in the first month that they came out. Remember, this was before the App Store. There was a couple of weeks of "gee, whiz" playing, but that quickly became "OK, so now what?" and I eventually sold the iPod touch.

I guess what I'm saying is, the iPad wouldn't be nearly as successful today, were it not for the thousands of existing apps that are already out there. That market took time to build. Competing products are going to face the same challenge, but Apple already has a 3-year head start.
 

PsudoPowerPoint

macrumors regular
Sep 18, 2008
124
0
San Diego CA, USA
I'd be interested to know what facts they base there predictions on, or if they are merely guesses or posturing.

Windows tablets have had a decade to establish their market share, and it's not very impressive.
 

SeattleMoose

macrumors 68000
Jul 17, 2009
1,900
1,613
Der Wald
iPad Success Will Shrivel Once....

MS enters the field with their cutting edge device.....rumored to be "in design" for the last 5 years (and probably the next 5).

MS is toast.....run, jump, and just leave!!!!
 

Fraaaa

macrumors 65816
Mar 22, 2010
1,081
0
London, UK
Correct. I wouldn't put iPad in with "Tablet PC" computers, as the iPad is a closed media device and not a computer.
The iPad is a computer in tablet format.
The iPhone is a computer in a phone format.

computer |kəmˈpyoōtər|
noun
an electronic device for storing and processing data, typically in binary form, according to instructions given to it in a variable program.
 

NebulaClash

macrumors 68000
Feb 4, 2010
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iPads were rumored to come out at $799 or $899 or even $999, so when they did come out starting at $499 a lot of competitors were floored.

The tablet market will look more like the iPod market than the Mac market. Microsoft overwhelmed the PC market with Windows that copied the look of Macs, but were sold on cheap boxes. But that won't happen with the iPad market any more than it happened with the iPod market.

Remember all those doom and gloom stories about the iPod market in 2002, 2003 and 2004? How history would repeat itself with the PC/Mac market and soon the music clones would overwhelm the iPod? Yeah, didn't happen. It's the entire system that makes the iPod work (iPod, iTunes, 3rd-party market). Competitors tried to compete on spec sheet data that geeks loved, but the market kept buying iPods anyway.

Same thing with the tablet market. No other tablet will have iTunes or Apple infrastructure. The iPad will tie into every device Apple makes. It will dominate for years. Just like the iPod does.
 

Digitalclips

macrumors 65816
Mar 16, 2006
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Sarasota, Florida
iPads were rumored to come out at $799 or $899 or even $999, so when they did come out starting at $499 a lot of competitors were floored.

The tablet market will look more like the iPod market than the Mac market. Microsoft overwhelmed the PC market with Windows that copied the look of Macs, but were sold on cheap boxes. But that won't happen with the iPad market any more than it happened with the iPod market.

Remember all those doom and gloom stories about the iPod market in 2002, 2003 and 2004? How history would repeat itself with the PC/Mac market and soon the music clones would overwhelm the iPod? Yeah, didn't happen. It's the entire system that makes the iPod work (iPod, iTunes, 3rd-party market). Competitors tried to compete on spec sheet data that geeks loved, but the market kept buying iPods anyway.

Same thing with the tablet market. No other tablet will have iTunes or Apple infrastructure. The iPad will tie into every device Apple makes. It will dominate for years. Just like the iPod does.
Exactly correct. Plus no one else has their own OS, CPU and hardware all in one, what various parts any of them do have are poor by comparison.
 

Stella

macrumors G3
Apr 21, 2003
8,442
5,097
Canada
Research companies / analysts are rarely correct. We should just take this as a huge grain of salt, whether or not the findings are pro or negative apple.
 

mtbgtr

macrumors regular
Nov 12, 2009
141
122
I agree with the posts talking about lumping the iPad in with non-tablet pc's with rotating screens some with touch most without. True tablet graphs would show Apple with 100% share now and into the near future until one of the poser companies out there actually ships a competitor to the iPad.
 

truz

macrumors 6502a
Jan 1, 2006
619
1
Florida
Correct. I wouldn't put iPad in with "Tablet PC" computers, as the iPad is a closed media device and not a computer.
I disagree with this. The iPad is a computer, with a different operating system.

What can't you do on an iPad that a Tablet PC can do?

The usage for a Tablet is for taking notes, email, web. Not game, design websites and edit movies. That's what the iMac and MacPro is for ;)
 

taitai

macrumors newbie
Jul 27, 2009
11
0
Even if the ASUS' JT Wang is right, one vendor controlling %30 of the market is still amazing and still a force to be reckoned with.
 

Stella

macrumors G3
Apr 21, 2003
8,442
5,097
Canada
What can't you do on an iPad that a Tablet PC can do?
Apple restrict what applications can you run.

If SJ's minions (Spelling ) decide an application shouldn't be on the iPad then it'll never appear, and thus, reducing what the user can do ( unless you of course you jail beak ).
 

Consultant

macrumors G5
Jun 27, 2007
13,302
27
Of course, because before iPad was released all other tablet maker had nothing to copy
 

barkomatic

macrumors 601
Aug 8, 2008
4,131
1,910
Manhattan
Remember all those doom and gloom stories about the iPod market in 2002, 2003 and 2004? How history would repeat itself with the PC/Mac market and soon the music clones would overwhelm the iPod? Yeah, didn't happen. It's the entire system that makes the iPod work (iPod, iTunes, 3rd-party market). Competitors tried to compete on spec sheet data that geeks loved, but the market kept buying iPods anyway.

Same thing with the tablet market. No other tablet will have iTunes or Apple infrastructure. The iPad will tie into every device Apple makes. It will dominate for years. Just like the iPod does.

I agree. Unless people are buying the competiting tablets only to surf the internet then its going to be a hard sell. Getting music on an Android phone is a pain and as far as I know there isn't an online movie/TV show store that you can use to get that content onto an Android device of any size. You have to basically re-encode iTunes movies/shows which still have DRM.
 
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