iPad Grabs 89% of Worldwide, 97% of U.S. Tablet Web Traffic

[MacRumors]

comScore today released a new report detailing its new metric for tracking web traffic by device and connection type. According to the data, Apple's iPad was responsible for 89% of worldwide tablet traffic in May, continuing to dominate the market it defined last year.

The iPad is currently the dominant tablet device across all geographies, contributing more than 89 percent of tablet traffic across all markets. The iPad's contribution to total non-computer device traffic is highest in Canada (33.5 percent). Brazil has the second highest non-computer device share of traffic coming from the iPad at 31.8 percent, although non-computer devices account for less than 1 percent of total traffic in the country. In Singapore, where non-computer devices comprise nearly 6 percent of total traffic, the iPad accounts for 26.2 percent of this traffic.

Calculations on comScore's data for share of non-computer traffic in the United States peg the iPad at a nearly 97% share, with Android taking nearly all of the rest of the market.

​

In the U.S., comScore finds that 53% of non-computer device traffic comes from Apple devices: 23.5% from iPhone, 21.8% from iPad, and 7.8% from iPod touch. Android follows in second place with over 36% of the market, nearly all from smartphones. comScore's report finds an interestingly wide variation in traffic patterns among countries, with Canada seemingly leading the way in iOS adoption, where Apple's platform is responsible for 83% of the non-computer device traffic.

iPad competitors, most of them based on Android, are continuing to flood the tablet market, but none have yet been able to break Apple's stranglehold. Upcoming high-profile tablet entries include HP next week and Amazon reportedly within the next few months.

Article Link: iPad Grabs 89% of Worldwide, 97% of U.S. Tablet Web Traffic

 

[kerryb]

It would be 100%

if the iPad only had flash.
(sarcasm)

 

[3N16MA]

It only takes one look at the competition to realize this is not surprising. Asus Eee Pad has been the only Android tablet with any type of success.

 

[*LTD*]

What we're seeing here is an iPod situation developing. The "tablet market" is rapidly turning into the "iPad market." Given the expected sales figures that'll be out in a couple of weeks, it'll be a big iPad market that keeps getting bigger.

If Apple's rivals don't move fast they'll be trapped in the smartphone segment.

 

[Small White Car]

Amazing. This is where you start to see the difference between some companies' claims of 'shipped' vs. 'actually sold.'

There's no real way to get all those actual numbers, but this is the closest you can get to a good guess.

 

[supmango]

Wow, even I am surprised by these statistics. I love my iPad, but surely someone can compete, can't they???

 

[dethmaShine]

Blah!

https://www.macrumors.com/2010/01/27/apple-releases-ipad-tablet-new-sdk-ibooks-and-iwork-apps/

 

[Torbak Games]

The reason is because it was the first out on the world market!

 

[reactions]

Nice but watch next year it will drop to 65% according to my research

 

[*LTD*]

Wow, even I am surprised by these statistics. I love my iPad, but surely someone can compete, can't they???

The first step to competing effectively is putting out a refined, polished product. That hasn't really happened yet. Then you get to the OS issues, which need to be refined even further.

While the competition is experimenting all over the place, Apple releases complete product, ready to go.

 

[antmarobel]

Brazil ( WITH NO APPLE STORES SO FAR!! ) is "appling" more and more each day.

 

[nagromme]

Apple has the only complete platform for the foreseeable future. (We can imagine how others might catch up someday, but it’s a huge barrier—especially given iPad’s massive tablet-optimized app selection, and soon iOS 5/iCloud.) They have huge mindshare and are marketing actively, including their store network. They make a great product that people love and give great word-of-mouth to. They can’t be undercut meaningfully on price, leaving little incentive for anyone to settle for less. And among those who DO own other tablets, the incentive to use the thing and generate activity is less, because the device does less and does it less easily. Worst of all: the competition is hardware and software jammed together by different companies, and their “bullet point” marketing isn’t working because bullet lists don’t equal the experience delivered.

That’s a recipe for dominating web traffic!

 

[3N16MA]

Nice but watch next year it will drop to 65% according to my research

You're hired! New analyst position! Only requirement was that you can throw out predictions and random numbers. I look forward to seeing articles based on your mad ramblings about the future featured on MacRumors.

 

[Lesser Evets]

So, I read it that despite other tablets being out there, they aren't used... because they suck.

 

[ArchaicRevival]

I work with Verizon now, and I've played around with the Galaxy Tab, the Xoom and the Playbook... And I have to say it... Apple got it right... They always do.

 

[Small White Car]

So, I read it that despite other tablets being out there, they aren't used... because they suck.

Maybe. My guess is that units that "shipped" are still sitting on store shelves.

It's probably a bit of both, we'd have to guess to know which is the stronger factor.

 

[NebulaClash]

I believe it. When you are out and about, do you see lots of iPhones and lots of Android phones and lots of non-smart phones? Yes.

When you are out and about, do you see iPads and . . . no other tablets? That's my experience.

 

[ranReloaded]

Looking at the Smartphone browsing percentages...

I don't know about Spain or Argentina, but here in Japan the iPhone is only available in the second-tier carrier: Softbank Mobile.

There's a whole lot of people who stay at NTT DoCoMo for many reasons (it has top coverage/signal, it's more established as a brand, it's kind of 'premium', etc.) and are forced into Android. They're definitely NOT your stereotype "cheapskate, doesn't buy apps, doesn't use data" android user. Apple is really losing an opportunity here. We're talking about what until not too long ago was the second economy of the world.

Some people even have two phones (iPhone for the pleasure, DoCoMo feature/android as safety), but not too many.

Besides, Softbank does sell android handsets; It's not like they swore loyalty to Apple in exchange for exclusivity or something.

The other major carrier (KDDI) is CDMA, but that isn't an obstacle now, right?

 

[igazza]

thats awesome, but wait 12 months and see what happens.

 

[ranReloaded]

It only takes one look at the competition to realize this is not surprising. Asus Eee Pad has been the only Android tablet with any type of success.

Then how come all we hear about is Galaxy Pad this Galaxy Pad that?

 

[Carouser]

Apple has the only complete platform for the foreseeable future. They have huge mindshare and are marketing actively, including their store network. They make a great product that people love and give great word-of-mouth to. They can’t be undercut meaningfully on price, leaving little incentive for anyone to settle for less. And among those who DO own other tablets, the incentive to use the thing and generate activity is less, because the device does less and does it less easily.

Yup. The demand is for iPads. There was never any significant demand for 'computing tablets' in general so other companies are trying to hijack the hype and redirect the demand for iPads towards their devices.

 

[Consultant]

Of course. None of the other knockoffs are selling, because the true price is not hidden by carrier subsidy.

 

[ranReloaded]

Brazil ( WITH NO APPLE STORES SO FAR!! ) is "appling" more and more each day.

...and soon a factory

 

[jman240]

Not at all surprising.

You have the Droids which seem to have a new flavor each month which advertise awesome specs like the Tegra chip and lots of ram. You know, things that tablet consumers could really care less about...
The incomplete Playbook without a native email client... Not to mention its tiny
And the yet to be released TouchPad which has awesome integration with the Pre, which no one is using...
Is Microsoft even alive? I actually like their idea for a touch based "tile" UI, except that it comes with battery sucking Windows 8 attached...

Yeah, not at all surprising.

 

[NebulaClash]

thats awesome, but wait 12 months and see what happens.

The funny thing is that is precisely what people were saying 12 months ago. 2011 was supposed to be the year the iPad got competition and dropped down to about 65% of the market. Oh well, I suppose if people keep saying "just wait 12 months" eventually . . . a lot of time will have been wasted waiting.