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iPad Illustration App Procreate Condemns Generative AI

I get their point and admire them taking a stand, ..but this technology is in its infancy, there are bound to be features that will likely be implemented in future releases to have to walk back PR statements—the ability to generate iterations of your work for example.
 
ProCreate also announced they will be going out of business in the next 3-5 years.

You know what's not art...taking a photograph instead of making a painting.
You know what's not art...using an airbrush with your photography instead of taking a photo.
You know what's not art...using a computer to make an image instead of airbrushing photos.
You know what's not art...using a computer with advanced algorithmic tools instead of just a simple computer.

You know what's not art...using AI instead of using a ProCreate.

It's all a tool for the person with artistic vision...and all of them continue to work together. We still having paintings, photography, digital art, and now AI. None will go away. Art will keep getting made and people with good artistic sense will be able to make art with whatever tools work for them.
 
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xSushi said:
While I appreciate the stance taken by Procreate’s CEO, the reality is that most of us in the industry can’t ignore the changes that AI is bringing to our field.
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It's probably much more prevalent in the graphic design industry because (please correct if I'm wrong), there are not really large labor unions that cover graphic designers.

Look at the Hollywood writers strike - one of their big fights was for protections against using AI in the writers room. In the wild west of the tech industry, where unionization is more sparse, gen AI is every where because it's those at the top leading the charge at it. People can't ignore it because they don't have any leverage to fight against something most people aren't asking for.
 
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I thinks it’s fine for them to make that decision. Their app might suffer because of it. Hopefully they are fine with that. Some people would like to have the option. I get what they are saying but having options isn’t bad either.
 
coolspot18 said:
I agree, Procreate will likely change its tune in a few years or become a niche tool for creators who want to promote 100% original art.

But even then, human-created art is often built upon previous art and styles—very little is actually 100% original.

Gen AI doesn't mean one would use it to create complete works of art - it can be use to augment or accelerate tasks too.
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Sure, in a decade. Right now, all it's capable of doing is vaguely offputting generic plastic imitations of real work. Enough to fool some, but I wouldn't use it for a commercial job yet even if it was not trained on stolen work. Which it was.
MrENGLISH said:
The only person claiming AI is doing all the work is you. Graphic design is more than just AI generating an image or a graphic.

For instance, I’m not an illustrator. So I can either source an illustration from a stock library like Envato, have an illustrator create it for me, or have AI generate something for me. Then, I take said illustration and place it into my graphic design project. It’s just one part of the overall design. Not the entire thing.

There are pros and cons to each approach.
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Licensing an image from Envato and having an illustrator create it both compensate the illustrator. Using the AI image means you still used their work, you just didn't pay for it. In the first two examples, you were the pro, in the last, you were the con.
 
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on one hand, lol procreate will be left behind
on the other hand, already seeing genuine dissatisfaction with 100% generative AI art among the masses.

generative AI when used properly speeds up projects and creates good output.
 
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mknelson said:
"Pro"create, not "Lazy"create.
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Just because a person may not be a pro, when it comes to the skill to visualize cool ideas, doesn't mean that those people don't have them (cool ideas). If a person with awesome and amazing ideas is able to visualize those ideas with the aid of AI, we're all richer for it. Also, imagine a person with disabilities that has amazing ideas. Are they lazy for relying on new technology that makes them able to live their lives the way they want to?

Everyone on this forum is so negative about absolutely everything. It gets tiring.
 
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frozencarbonite said:
I've been a graphic designer for over 20 years. I don't see generative AI going away anytime soon. Hate to say it, but you might as well learn how to use it to your advantage or get left behind.
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I might be wrong, but I guess what they are criticising is the possibility of asking for a design, and AI will provide one. I can see, for a creative person like yourself, the potential to automate and speed up some mundane tasks as a real game changer. But, just typing a command that asks AI to generate a cover art in yellow and purple that matches an eagle and boat and send it to the client would not be very satisfying for anyone.
 
I totally disagree. AI is a tool to create new things. An artist may train his / her own AI tool to make the creation of art easier.
 
Really boring issue. Every piece of art of any kind that was created on any combination of digital hard/software is defacto using "artificial intelligence," a difference only of degree, not of kind.

The difference between Adobe Photoshop 1.0 and 25.6 is akin to the difference between a 1965 Mustang and a 2024 Mustang Shelby GT500. They're both cars, one is merely more capable than the other. Other than nostalgia, there is NOTHING that isn't better in the 2024 version, from the paint, to the brakes, drivetrain, performance, reliability, safety, comfort or handling. And guess what? Yep, all that was accomplished using digital (artificial) intelligence modeling. Same with Photoshop.

Procreate may or may not be the last buggy-whip maker to go under. But it will go under if it doesn't change.
 
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victorvictoria said:
Really boring issue. Every piece of art of any kind that was created on any combination of digital hard/software is defacto using "artificial intelligence," a difference only of degree, not of kind.

The difference between Adobe Photoshop 1.0 and 25.6 is akin to the difference between a 1965 Mustang and a 2024 Mustang Shelby GT500. They're both cars, one is merely more capable than the other. Other than nostalgia, there is NOTHING that isn't better in the 2024 version, from the paint, to the brakes, drivetrain, performance, reliability, safety, comfort or handling. And guess what? Yep, all that was accomplished using digital (artificial) intelligence modeling. Same with Photoshop.

Procreate may or may not be the last buggy-whip maker to go under. But it will go under if it doesn't change.
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This framing is psychotic. Procreate is an illustration app built by a relatively small team, and it is the most valuable app in the iPadOS ecosystem. Forcing AI slop into an illustration app doesn't make any sense, and that's the reason why this team is uniquely positioned to be anti-genAI while every tech company is forced to humor this bubble.

Are there any positive usecases for generative AI in an illustration app? If genAI is used for reference, why not just use an actual reference? If genAI is used as-is in the final work, why would any illustrator want that? I'm not being obtuse here—I genuinely don't see any reasonable path in which Procreate could've embraced genAI without pissing the hell out of their hard-earned fanbase. Coming out firmly against genAI art was absolutely the right move to make here.
 
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Ramchi said:
All lofty words! Let us see in few years from now. These stands look great initially. The pace at which these tech transitions happen , they will erase all these high on the chair stands. We can’t stop something that we have intended to use and created! Good or bad! You can only try delay the inevitable!
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I remember people saying this about Java, back when Ellen Hancock was at Apple and was pitching and "All Java" Mac OS, whatever that was supposed to be.
 
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frozencarbonite said:
I've been a graphic designer for over 20 years. I don't see generative AI going away anytime soon. Hate to say it, but you might as well learn how to use it to your advantage or get left behind.
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That is indeed the challenge with Atrocious Intelligence: To ignore it without getting left behind. Real artists will meet that challenge. Real artists like Monet and Beethoven would not have used it, had it been available to them. Gen AI employs robotic tools creating f-art 🙂 fake art …
 
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MacRumors said:


iPad illustration app Procreate today announced that it has no plans to bring generative AI to its software, setting itself apart from many competitors who have embraced the technology.

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The decision comes at a time when many companies in the digital art space, such as Adobe, are rapidly integrating AI capabilities into their products and services. Procreate's stance is grounded in a commitment to preserving what it describes as the "humanity" of creative work. The company issued a statement on its website that expressed strong reservations about the impact of generative AI on the creative process:James Cuda, the CEO of Procreate, reinforced the position in a video posted on X (formerly Twitter), expressing his dislike of generative AI and explaining that Procreate's products are designed with the intention that "a human will be creating something." The announcement appears to have resonated with many digital artists who have expressed concerns about the integration of AI into creative tools.

Article Link: iPad Illustration App Procreate Condemns Generative AI
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Let´s see how long till bankrupt.
 
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ninethirty said:
Just because a person may not be a pro, when it comes to the skill to visualize cool ideas, doesn't mean that those people don't have them (cool ideas). If a person with awesome and amazing ideas is able to visualize those ideas with the aid of AI, we're all richer for it. Also, imagine a person with disabilities that has amazing ideas. Are they lazy for relying on new technology that makes them able to live their lives the way they want to?

Everyone on this forum is so negative about absolutely everything. It gets tiring.
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A person doesn't want to take the time to make art and just get a final product, then sure, they can use whatever solution they want. If someone wants to actually create art and realize their visions through their own labor, then they can continue to use Procreate.

I feel most people being antagonistic to Procreates stance don't...use the product?

Edit: Everyone on this forum is negative about everything because the biggest topics are on controversial topics. And it's very understandable for people to be negative about generative AI
 
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