iPad illustration app Procreate today
announced that it has no plans to bring generative AI to its software, setting itself apart from many competitors who have embraced the technology.
The decision comes at a time when many companies in the digital art space, such as Adobe, are rapidly integrating AI capabilities into their products and services. Procreate's stance is grounded in a commitment to preserving what it describes as the "humanity" of creative work. The company issued a statement on its website that expressed strong reservations about the impact of generative AI on the creative process:James Cuda, the CEO of Procreate, reinforced the position in a
video posted on X (formerly Twitter), expressing his dislike of generative AI and explaining that Procreate's products are designed with the intention that "a human will be creating something." The announcement appears to have resonated with many digital artists who have expressed concerns about the integration of AI into creative tools.
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iPad Illustration App Procreate Condemns Generative AI