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iPad Momentum Falls Flat as Tablet Market Experiences First Year-Over-Year Decline
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You comment does not make sense, and is bordering on trolling.
Just because you don't see the point doesn't mean the rest of the world doesn't either. The fact that Apple still sells over 20 million a quarter should tell you enough.
The most likely reason for the decline is that the quality of the devices and the mostly consumption-oriented use-cases favor multi-year upgrade cycles. The market is slowly becoming saturated now, but will likely plateau when people start to replace older tablets.
On the other hand, with that avatar surely you must be the first one to buy an Apple Watch!
Here is where we can expect Apple to force obsolescence rather than innovate and make something everyone needs a new one.
Apple has spent the last 5 years with 90%+ of their "innovation" is making products thinner to the point of removing or withholding desired functionality. This is really prevalent in the Mac product lines.
Apple has spent the last 5 years with 90%+ of their "innovation" is making products thinner to the point of removing or withholding desired functionality. This is really prevalent in the Mac product lines.
No, the entire market is down over 3% year on year on a unit basis. Smaller vendors are REPLACING Apple and Samsung. And unless you know something the rest of us don't, those smaller vendors mostly are offering cheaper products, bringing the overall market down from an overall revenue standpoint. So no, they got the news exactly right. It's a shrinking market.
Interesting comment, if you have more to offer. Do you have any specific thoughts on the "unused potential" (and please do not say "multitasking"!!!)
My first and only iPad so far is the iPad 4. It does everything I need without any issues. It is ever so slightly sluggish with IOS 8 but not really a big deal.
My main motivation for getting the iPad Air 2 would be the smaller form factor and lighter weight. While that's a temptation, it's not a big temptation at all.
The point is, Apple has done nothing software wise to tempt me to get a new iPad. If Apple designed some viable features such as true and seamless multitasking, superior copy and paste, use of the cursor keys from keyboard, etc. and those functions required a more powerful iPad, I would purchase one.
Innovation is the key to continuing to improve iPad sales. Right now it seems like Apple is almost abandoning this segment because of the success they are having with their iPhones. Apple needs to have a strong eco system to differentiate themselves from their competitors, so they need to further that cause by innovating in desktop, phone, and tablets. I hope they realize this.
My main motivation for getting the iPad Air 2 would be the smaller form factor and lighter weight. While that's a temptation, it's not a big temptation at all.
The point is, Apple has done nothing software wise to tempt me to get a new iPad. If Apple designed some viable features such as true and seamless multitasking, superior copy and paste, use of the cursor keys from keyboard, etc. and those functions required a more powerful iPad, I would purchase one.
Innovation is the key to continuing to improve iPad sales. Right now it seems like Apple is almost abandoning this segment because of the success they are having with their iPhones. Apple needs to have a strong eco system to differentiate themselves from their competitors, so they need to further that cause by innovating in desktop, phone, and tablets. I hope they realize this.
What is innovation according to you?
Which potential do you mean. What true innovation do you have in mind that would have turned the trend around? Honest question. Would really like to know what potential you see.
I'll never understand why people think a desktop OS designed for mouse/keyboard should be put on a tablet. It makes zero sense to me. If "true multitasking" is required for a "pro" tablet then it should be incorporated into iOS.
My thoughts exactly! The new iPad is not behind hardware wise, way better than iPhone 6. I decided to keep my iPhone 5 and bought the Air 2 instead. I love how the 2gig RAM and tri-core performs on iOS. But there is laways something is missing when I use my new iPad. They could have just added the real multi-tasking feature. That feature alone will make close the gap between PC and tablet. I'm hoping that feature will come on the next update.
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I'm not against split screen multitasking on tablets but I can't understand people "multitasking" when they're watching a movie. I must be too old.
I think you are absolutely correct. They are useful. But from what I can see, most people dedicate the use of a specific tablet to a small number of applications. If so, that would mean less need to upgrade than for a device (PC or phone) that is used for a wide set of applications.
Indeed. I guess the answer will never come.
Innovation has become such a buzzword but very few here realize what it actually is and what it takes for a company to do. They think it is a matter of sitting in a room, coming up with some ideas and making some prototypes.
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I can see this. I had the iPad Air 1 and now I have the iPad Air 2. Although there are improvements, still not a very big reason to upgrade every year. The ipad hasn't really changed too much. I think apple should really focus on software and services.
Not quite due to market saturation, but as others have pointed out the refresh cycle is much longer with an iPad. I typically get the updated iPad each release (I skipped the iPad 4) and pass my previous iPad on to family members. However now that they all have them there isn't really enough of a selling point to keep getting the latest and greatest each year. Harder to justify for me. And for what they use them for they certainly don't need to upgrade themselves.
What did they expect? The iPad has largely remained the same over the years. Most people just need it to check their email and browse the web. Most people aren't like us. They just buy something and use it until it breaks or is way too slow. Heck, half the people on my team have shattered iPads and they still keep using them. The problem is that the iPad was really good to begin with.
If they really want to achieve any more growth, then they need to make an iPad targeted at professionals. My thinking is mostly creative professionals who could benefit from a slightly larger display, a proper drawing stylus, more RAM for higher-end apps, etc. It's not going to be a lot of growth, but they might sell a few million per quarter more than they are now.
The only software feature I can even think of for the iPad in iOS 9 is split-screen multitasking and user accounts. But the latter could hurt sales even more if they make it easier for people to share iPads using their thumbprint to login and see their own stuff. Mainly Apple just needs to work on bug fixing and performance improvements for apps like Safari that can be crash-happy from time to time.
If they really want to achieve any more growth, then they need to make an iPad targeted at professionals. My thinking is mostly creative professionals who could benefit from a slightly larger display, a proper drawing stylus, more RAM for higher-end apps, etc. It's not going to be a lot of growth, but they might sell a few million per quarter more than they are now.
The only software feature I can even think of for the iPad in iOS 9 is split-screen multitasking and user accounts. But the latter could hurt sales even more if they make it easier for people to share iPads using their thumbprint to login and see their own stuff. Mainly Apple just needs to work on bug fixing and performance improvements for apps like Safari that can be crash-happy from time to time.
Apple hasn't figure out the iPad, they've had some early successes but how are the newer ones any different then the older ones? They're basically thinner. Throw increased competition and people are not upgrading as often as they do with their phones and the competition is taking some numbers away as well
Live sports and television shows is been popular lately. I have NBA League Pass when the game is on commercial break, you can switch between any app without re-opening the again. The possibilities is endless and some people like that feature.