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iPad Pro Shipment Projections Slashed on Sluggish OLED Panel Demand
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It costs as much as a MacBook Air, but has half the functionality. They either need to seriously upgrade iPadOS, or cut the price. There isn't anything meaningful that my M1 iPad Pro can't do that the new M4 version can do. The M1 is still more powerful than what iPadOS needs.
TVs use a different implementation of OLED. For example, many OLED TVs use only white (or blue, if you're Samsung) OLED subpixels with a color filter over them, whereas mobile devices have discrete red green blue subpixels with no color filter.
That color filter helps with longevity - different colors all wear at the same rate - but at the cost of brightness.
Apple's M4 iPad Pro models with OLED displays are reportedly facing weaker-than-expected demand since their debut in the second quarter, according to a new analyst report.
As an owner of a 2021 iPad Pro 11, I carefully examined the new 2024 iPad pros. Nice machines, but overpriced by about $300 for each configuration. I found it difficult to see a noticeable difference between my model and the new ones. My brother felt the same way.
Good info, but from what I’ve gathered, mini-LED LCD displays are still brighter than OLED in the monitor and mobile device space. Of course OLED displays have other benefits, but I think claiming higher brightness is questionable.
Considering how grainy the displays are at these prices it’s not cool. They should’ve made these 326 PPI to cut down on the noticeable grain. Plus the sub pixel structure on these panels is make people notice they simply aren’t as sharp as previous iPad Pro models. Sure the color and HDR are great but OLEd has inherent issues Apple worked to mitigate with the iPhone. Here with the iPad they did nothing and raised the prices 20%.
The OS isn't the issue. I like iPadOS personally. And I also think MacOS is overrated
Those that say they want MacOS on a tablet really only want a Mac with a touchscreen (which is a gimmick believe me, I have a MS surface with a touchscreen - the touch screen is used maybe once a month for scrolling through a presentation)
For me it's the lack of new great apps like better games or new professional software. This isn't an issue of the iPad alone, it's also an issue on the iPhone and even of the Mac. The markets for computers , tablets and phones are saturated and people don't upgrade as often as they used to.
Interesting software development feels stagnant to me in recent years. Games are one of the only types of software that push people to upgrade (because of increased graphical requirement and they are in trouble too when looking at the industry
Personally I love My M4 iPad pro. My main home computer and a great device to use.
Those that say they want MacOS on a tablet really only want a Mac with a touchscreen (which is a gimmick believe me, I have a MS surface with a touchscreen - the touch screen is used maybe once a month for scrolling through a presentation)
For me it's the lack of new great apps like better games or new professional software. This isn't an issue of the iPad alone, it's also an issue on the iPhone and even of the Mac. The markets for computers , tablets and phones are saturated and people don't upgrade as often as they used to.
Interesting software development feels stagnant to me in recent years. Games are one of the only types of software that push people to upgrade (because of increased graphical requirement and they are in trouble too when looking at the industry
Personally I love My M4 iPad pro. My main home computer and a great device to use.
I don't quite agree with this. I think the form factor is fine, at least as fine as large iPads, because they're basically large iPads with a built-in stand, as that's how I see everyone using their large iPads when consuming 99.9% of the time (including myself). And a large trackpad is not much harder to use than a touch screen, and in some ways easier. I believe the main reason people don't use laptops for media consumption as much as tablets is because the software isn't as catered to consumption by default. Most of the media apps only exist as websites which require extra steps to get to (by default) and are usually more complex than their mobile app counterparts. There are only a few media apps you can get on Mac. But if they all existed on Mac, a quick four finger pinch on the trackpad enters you into Launchpad where they are all shown just like an iPad home screen. All the navigation gestures are very similar.
However, as a Mini user, I will say smaller iPads like the Mini are significantly better for consumption in situations where you want to hold your device.
For my home use : in an iPad pro - better screen, touch input / easier to use on couch / in bed / take with me on holiday,...
For Work : in a windows machine
To me (and to a lot more people who buy an iPad compared to a Mac), it’s iPadOS what really makes the iPad a great product, and something like macOS what would hold it back.
You could say exactly the same about an M1 and M4 Mac. And M1 is not “more powerful than what iPadOS needs”, I just think many people don’t use their iPads for professional/advanced work; but once again, this is the same when it comes to Macs.
Let’s see, never take these forecasts for granted. The reality is that the tablet market volume isn’t huge (not as big as it was forecasted before smartphones grew even more than expected), so I don’t think there are really good opportunities to make it grow a lot.
And definitely not making it a Mac-like machine, which would sink the product line. Don’t forget that it was the iPhone what made the iPad stagnate, not the Mac. Apple sells a lot more iPads than Macs. And the experience building tablet PCs with a desktop OS is clear - and very negative.
And definitely not making it a Mac-like machine, which would sink the product line. Don’t forget that it was the iPhone what made the iPad stagnate, not the Mac. Apple sells a lot more iPads than Macs. And the experience building tablet PCs with a desktop OS is clear - and very negative.
My M1 iPad pro still works very well (got it on sale for the same price as an air at the time). No reason to upgrade. Even then, I would skip the pro from now on since I prefer LCDs for the longevity. For me, the only compelling reason to get the pro is the quad speakers but that's not a big enough draw over the drawbacks of OLED and face ID
I have to wonder how limited iPad software is due to restrictions in iOS as well as Apple regulating the kind of software that can be distributed for it. An easy example is memory - you need an extra special entitlement to use more than 5/6GB of memory!
And that's not to mention other restrictions like JIT availability, or even the ability to do serious processing in the background!
Touch screen macOS is actually the last thing I want. I want a hyper portable programming/work machine. For someone that needs terminal and code editor for most of my work, having access to some better apps would make my life immensely better. Currently this requires a jump box to get terminal access or a VNC app for desktop, and it could be so much better on the device itself (especially when traveling and Cellular service is spotty). There is absolutely no reason we can't run those apps or a stripped down macOS with an M4 chip. They're being overly lazy.
It’s too expensive! I want a 13” iPad Pro, but it’s just too pricey. I also use my iPad with a keyboard, but that’s an additional expense since the old keyboards are incompatible. The price wouldn’t be too bad if iPadOS didn’t hold back the Pro’s potential, but since I also plan on getting a MacBook, I have to be more weary on what I spend my money on.
I just got the 11 inch M4 iPad Pro 2 days ago (switching from 11 inch M1 iPad Pro) and it is amazing, the screen is just another level. Looks better than my 15/16 Pro Max and miles ahead of the M1 11-inch iPad Pro screen, it's so gorgeus, it feels really snappy and fast and the lightweight design is something I appreciate when reading books or while watching videos.
Apple's M4 iPad Pro models with OLED displays are reportedly facing weaker-than-expected demand since their debut in the second quarter, according to a new analyst report.
Released in May of this year, the 11-inch and 13-inch devices marked Apple's first use of OLED technology in larger screens and were initially projected to ship up to 10 million units in 2024. However, in its latest analysis, market research firm Display Supply Chain Consultants (DSCC) has significantly lowered that forecast to just 6.7 million units.
DSCC's Ross Young reports that shipments of the 11-inch model are likely to decrease by 40% in the third quarter and a further 30% in the fourth quarter compared to the previous quarter. The larger 13-inch model is said to be experiencing an even steeper decline, with shipments projected to drop by over 50% and 90% in the third and fourth quarters, respectively.
Young attributed the lukewarm reception to several factors. The high price point, starting at $999 for the 11.1-inch model and $1,299 for the 13-inch version, may be deterring potential buyers who view tablets as complementary devices to smartphones or laptops. That's not to say that the new M4 processor and advanced display technology aren't impressive, but they may not provide enough incentive for consumers to upgrade their existing tablets. The limitations of Apple's iPadOS software could also be a factor.
The situation raises questions about the viability of OLED technology in maintaining Apple's premium pricing for tablets. Young noted that in the TV market, OLED has successfully competed with mini-LED technology, but the price differential remains a significant hurdle in the tablet space.
Apple is also said to be working on an OLED version of the iPad Air, and prior rumors have suggested that it will be released in 2026. However, due to sluggish sales of OLED iPad Pro models, Young expressed concern that the iPad Air's switch from LCD to OLED could be delayed by more than a year.
Despite the disappointing sales figures for the OLED iPad Pro, Young remains optimistic about the future of OLED in Apple's MacBook lineup. The analyst has previously predicted that the 14-inch and 16-inch MacBook Pro models will switch from mini-LED to OLED as early as 2026. Young said he still expects stronger demand for OLED laptops compared to tablets, pointing at the increasing adoption of OLED displays by PC manufacturers.
MacBooks with OLED displays would offer increased brightness and improved contrast ratio compared to LCD models, and the displays would also be more power efficient for longer battery life. The switch to OLED displays could also contribute to future MacBook Pro models having a thinner design.
Article Link: iPad Pro Shipment Projections Slashed on Sluggish OLED Panel Demand
I need to purchase the Apple Pencil pro to test other things but so far I am beyond impressed, I loved it way more than the 16 Pro Max tbh.
And then you could not hold it without messing with the screen.…. Nice move.
Wrong. I"d never buy a mac with touchscreen, that's just stupid. I want a device that can act like a tablet while on the go, and can act like a mac when docked at my desk or used with the magic keyboard. The MS surface is not this.
That's because the ipados and especially it's file management is crap, d'uh.
Isn’t brightness one of the few advantages of LCD tech over OLED? At least that has always been the case with TVs.
No that’s because of Apple’s greedy 30% cut and wanting to keep the platform closed. To other devs
iPadOs itself has nothing to do with it
In general, that is true but the dual layer OLED design actually makes it brighter than non dual LCDs.