I had an iPad Pro since the first day that they shipped them and as much as I try, I can't see it replacing my MBP. The keyboard helps a lot, but trying to do detailed textual things, like edit cells in a spreadsheet with out a pointer is just too slow and cumbersome. I don't understand why a keyboard is considered OK, but a trackpad or mouse is not?
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iPad Putting Pressure on Windows and Android Tablet Competitors, Says Strategy Analytics
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These numbers from Strategy Analytics are BS when their Amazon tablet numbers are so low compared to IDC and Amazon Best Sellers.
https://www.idc.com/getdoc.jsp?containerId=prUS43549518
https://www.amazon.com/Best-Sellers-Electronics-Computers-Tablets/zgbs/electronics/13896617011
iPad can't run professional software so it doesn't put any pressure on Windows tablets like the Surface. And, for most people a $99 Amazon Fire HD 10 can do everything an iPad can do and with fewer limitations. Even the entry iPad 9.7 is too expensive and too limited so the price needs to drop to $150 to $199 to compete.
https://www.idc.com/getdoc.jsp?containerId=prUS43549518
https://www.amazon.com/Best-Sellers-Electronics-Computers-Tablets/zgbs/electronics/13896617011
iPad can't run professional software so it doesn't put any pressure on Windows tablets like the Surface. And, for most people a $99 Amazon Fire HD 10 can do everything an iPad can do and with fewer limitations. Even the entry iPad 9.7 is too expensive and too limited so the price needs to drop to $150 to $199 to compete.
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Surface Go, are you kidding me? Worse CPU, Worse graphics, worse screen, Windows, higher price, we have a WINNER!
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funny, I'm not believing any of this.
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professional software? depends on profession, the iPad and Pro are targeted at what the 85% of people who actually do use software that iPad is good at, and that includes many professionals. fire HD - hahhahha, good one. If the entry level iPad is too expensive and is cheaper and more powerful than the Surface Go, what does that make it?
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funny, I'm not believing any of this.
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professional software? depends on profession, the iPad and Pro are targeted at what the 85% of people who actually do use software that iPad is good at, and that includes many professionals. fire HD - hahhahha, good one. If the entry level iPad is too expensive and is cheaper and more powerful than the Surface Go, what does that make it?
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I think android users are just not willing to pay for a high end tablet. They are plenty of bargain basement android tablets that sell in droves.
iOS users don’t have the option of buying a £99 tablet.
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This is the Achilles heel of all open OS systems. Any company can put it on their devices and in the end it becomes a race to the bottom. This is something that Apple don’t have to contend with.
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you link to an amazon website which shows best selling tablets on amazon which includes amazon tablets? You need to take a course in logic if you can't see the fallacy here.
There will be differences in estimates from different analytics firms because the sales numbers are not actually reported by the companies themselves, but the analytics forms do their best at estimating what they would be
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Makes perfect sense. I've got a Surface pro as well and have good experience with it and what it's good for.
as a pure tablet, the iPad is a better device (I also have one). But as a tool to do more, the Surface Pro, despite some compromises since it's a hybrd, ultimately offers me greater variability. For example, I love taking the device, sitting on the couch watching hockey, while I edit photos in Lightroom and photoshop.
However, if All i want to do is lay in a bath and read? i'm going to opt for the iPad everytime.
if I need a portable computer? I actually grab my laptop.
I can't speak for dex. I have a S8 currently, but haven't yet tested / played with it's functionality. Though I hope to, just have been pre-occupied.
at the end of the day, they're all actually great devices. I Love my surface proo, love my iPad, I love my laptop. they all work great. this idea that only Apple, or Microsoft, or etc, can do anything right is silly. Everyone is generally making high quality devices these days.
and one more thing. check your dates. You are comparing a Q22018 number in the SA report to 4Q2017 number in IDC. tsk, tsk, tsk. Beyond that, I can't find what the different firms report in the totals. As amazon is king in the low price range, the SA report could not be including them in their category where IDC is. You do raise an interesting and unanswered point.
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You are right about one thing, the Surface and the iPad don’t directly complete. The transition from one to the other is significant, even if MS offers apps and services for iPad. That said, I will tell you that the large company I work for hands traveling management an iPad as the device they bring to meetings. This is a place with a very locked down network and a big IT department. “Professional” means many things, and an iPad serves some pros just fine. We have zero Surface devices. All our many many Windows machines are either Lenovo or HP.
And it also stands to reason that most iPad buyers probably aren’t getting theirs from Amazon, where most Fire buyers probably are. You can buy an iPad practically anywhere.
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what boggles my mind is 23MM Android tablet shipments but only 1.5MM are Amazon devices. Who's buying Android tablets other than the Fire series? I literally never see them anywhere (yeah yeah, anecdotal I know but I'd expect to see a few in the wild with those numbers). Are they all going to industrial applications?
Mouse support would be really nice to have in iOS Office apps as you point out. I wonder if they'll do it. My guess though is at what point do Apple finally cannibalize MacBook sales and focus on high end 13" MBP and 15" MBP as they're portable computers? iPad Pro 2017 already has processing speed that exceeds MacBook and MacBook Air.
This is worldwide. I’m sure in Europe and China people are buying android tablets. I see some Samsung tablets on my commute to work. I saw a generic android tablet only yesterday in the town centre and I see Samsung tablets used in a few of the restaurants I go to (by staff).
I’m sure a larger amount of that 23 MM are being sold in Asia.
I think it’s part of a bigger transition plan. iPad is not dependent on Intel, who charges premium prices for ultra-mobile SOCs. Apple controls more of the cost on its own SOCs, and iOS has the App Store. So Apple’s cheapest product is the iPad. Once Apple is able to make its own SOCs on Mac, I think we’ll finally see an update to the low-cost notebook line. Since Apple is a hardware company, it is much harder for them to subsidize hardware costs like Windows OEMs do. The only way Apple can make cheaper products is to make them out of cheaper materials and components, slower hardware, or to add trialware. I think these are the reasons why the Mini and the MBA haven’t been refreshed—Apple would have to either cut corners or raise prices.
I agree.
Now, if only Apple could recapture that same quality of user experience on the Mac, a lot of people would be happy . . .
as someone who has owned 4 ipads and a surface pro 4, there is no pressure coming from ipad at all. Useless really..
Not everyone lives near an Apple Store. And, Amazon tablets are sold where iPads are sold at Best Buy, Target, etc. Amazon is the largest online store so their numbers are representative of the overall trend.
You do know you can buy from Apple online as well, with free 2 day shipping? You don’t have to live near an Apple store. I just don’t think that Amazon’s sales are representative here when it’s in their best interest to sell their own branded product and not the competition’s. Amazon doesnt even appear to be an authorized seller for Apple. Search for iPad, and you get lots of older models and refurbished models, but all of them are fulfilled by Amazon partners. Go to B&H or Best Buy and search for iPad, and you get the current models. Amazon isn’t where I would buy an iPad, online or not.
Multitasking on the iPad can certainly improve. I use it as my daily driver for common tasks I used my MBP, I have not looked back. MacOS seems dated, the screen on the 2017 iPad Pro spoils one in a portable and light package even the MacBook and Pro models cannot compare. MacBook Air screen looks like rubbish, harsh blues colour and washed. I mainly type documents, however I find not all apps support multitasking.
Incorporating mouse support in a similar extension to the pencil would be most welcome. Have a virtual cursor to enhance the experience. The Smart Keyboard is excellent.
More creative apps are being ported, so the future looks hopeful for the iPad line.
From the iPad or for it? Cause I am right there with you and my Surface Pro 4 is terrible. It's slow, the wifi is unreliable, and it can't even handle Office let alone real professional apps. I now have a $1200 tablet that I only use for displaying sheet music.
most market is just point of sales for ipad. Era tablet long gone and changed to phablet .
Apple sold over 11 million iPads in the quarter. Yes, way less than iPhone, but it was way more than Mac, and roughly 3x the revenue of the entire Surface line for the same quarter. If $3-4 billion revenue per quarter is “long gone,” then sign me up.
i'm not in us, rarely see android tablet also..Apple win because large battery.
Why would anyone think an iPad is taking sales away from a windows-equipped Surface? Because they both lack built-in physical keyboards?
A tractor has tires, and a formula one car has tires, therefore tractor sales are taking over the racing scene.
A tractor has tires, and a formula one car has tires, therefore tractor sales are taking over the racing scene.
I can't go on productivity based on the screen looking dated. The only thing different about an iPad is, its a larger iPhone.