iPad Recorded Highest Market Share in First Quarter Since 2014 According to IDC

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 3, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple on Tuesday reported that it sold 9.1 million iPads during the first quarter of 2018, giving the company its highest share of the worldwide tablet market during that quarter in four years, according to IDC.


    The research firm estimates that iPads accounted for 28.8 percent of tablet shipments over the three-month period, compared to 24.9 percent in the year-ago quarter. The modest growth resulted in the iPad's highest first quarter market share since 2014, when it captured a 32.7 percent stake.

    iPad's first quarter market share per IDC:2013: 40.2%
    2014: 32.7%
    2015: 26.8%
    2016: 25.9%
    2017: 24.9%
    2018: 28.8%IDC said worldwide tablet shipments from all vendors combined declined 11.7 percent in the first quarter on a year-over-year basis, making the iPad's gains in sales, revenue, and market share all the more impressive.

    iPad remains the world's most popular tablet, as it has been since shortly after it launched in 2010. Samsung finished runner-up in the first quarter with an estimated 5.3 million tablet shipments, down from six million in the year-ago quarter, although its market share stayed put at 16.7 percent.

    Top Five Tablet Vendors, Detachable + Slate, Worldwide Shipments in Millions, via IDC

    Samsung managed flat growth due to significantly lower shipments from other tablet vendors in the first quarter, according to IDC. Amazon, for instance, is estimated to have shipped just 1.1 million tablets from January through March, a 49.5 percent decline from the year-ago quarter.

    However, research firm Strategy Analytics estimates Amazon shipped 2.8 million shipments in the first quarter, and it's unclear why there is such a large discrepancy between the numbers. IDC said Amazon's quarterly downturn "does not come as a surprise" given that its tablet sales are highly seasonal.

    Looking ahead, the new sixth-generation 9.7-inch iPad should have more of an impact in the second quarter of 2018, as the tablet launched with only four days remaining in the first quarter, amid education buying season.

    In terms of what's next for the iPad, Apple is rumored to launch at least one new Pro model with slimmer bezels, no home button, and Face ID later this year. The fate of the iPad mini is less certain, but it could eventually receive a routine speed bump should it remain part of Apple's tablet lineup.

    Article Link: iPad Recorded Highest Market Share in First Quarter Since 2014 According to IDC
  2. MacLawyer macrumors demi-god


    Aug 1, 2009
    Apple's numbers will continue to climb in the tablet space. The others have basically given up, and the new iPad price doesn't hurt either.
  3. Aluminum213 macrumors 68040


    Mar 16, 2012
    Now if only Apple gave a damn about iOS on the iPad, still a huge pain to do anything remotely resembling multi tasking

    You need 4 hands to use the iPad comfortably for complex commands
  4. gotluck macrumors 603


    Dec 8, 2011
    East Central Florida
    surprised that it is so low

    huawei and lenovo must sell bunches of tablets outside the us?

    I know they are available in USA, but I anecdotally never see them. Samsung sure I believe that, but wow at the others. I figured Amazon would be 2nd.

    mostly off brand tablets though, I suppose that makes sense
  5. gugy macrumors 68040


    Jan 31, 2005
    La Jolla, CA
    Lowering prices I am sure it helped quite a bit.
  6. Loge macrumors 68030


    Jun 24, 2004
    This market share is based on units; on revenue I expect it would be a lot higher.
  7. Carlanga macrumors 604


    Nov 5, 2009
    IDK the surface is still the better all around tablet
  8. Skika macrumors 68030

    Mar 11, 2009
    I like my Mac and i need it, but i love using my iPad.
  9. LordVic macrumors 603

    Sep 7, 2011
    There's really no competition in the pure tablet space anymore. Android and Windows tablets are long gone. Windows in particular has taken pretty much the entire market for 2 in 1s and convertibles.

    However, despite owning the "market" the tablet market appears to be shrinking (due to 2 in 1s). Apple's sales are great in this sector but even those are decreasing over time historically.

    the new iPad and price point is good to help keep it going for a bit, but there's still the notion that a pure tablet in this day of age just isn't the most desired device anymore
  10. MacLawyer macrumors demi-god


    Aug 1, 2009
    I don't disagree entirely. I have a Surface Pro and an iPad Air 2. To me, they have similarities but don't directly compete head to head.
  11. Falhófnir macrumors 68040


    Aug 19, 2017
    Actually offering a good model at a reasonable price has paid off...
  12. Mischievous_Surf macrumors newbie

    May 3, 2018
    I'm in the market for an iPad Pro and I'd love to buy the 10.5 inch iPad Pro but with the rumors of a bezeless or minimal bezel 10.5" iPad Pro on the horizon, it's hard to be patient
  13. AutisticGuy macrumors member

    Feb 1, 2018
    That’s because tablets, as a market, are failing to get the attention of consumers. People are using their large screen smart phones for consumption purposes and their laptops for everything else. That “middle ground” Steve Jobs talked about is disappearing. And I’m saying this as somebody who used an iPad as their only “computer”.
  14. gnipgnop macrumors 65816

    Feb 18, 2009
    Larger sized phones became popular because the increase in screen size increases the functionality for certain types of uses. That dynamic hasn't changed when it comes to the even larger sized tablet screens. You still get more functionality vs. large screen phones. However, I think Apple has realized that the 9.7" tablet needs to be cheaper due to phones getting into the 6" range, thus the really incredible price on the newest 9.7" iPad.
  15. rp2011 macrumors 65816


    Oct 12, 2010
    Apple sells twice as many iPads as Macs, but Mac revenue always beats iPads. I wonder what the margins for each are, as based on revenue, Macs generate a tidy sum.
  16. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    Still a steep decline from peak. It's in recovery mode, which is good, but Apple really needs to start putting its money where Cook and Schiller's mouth is and do for iPad what Final Cut, Aperture, iWorks, iLife did for the Mac back in the early 00's: make some inexpensive, outstanding apps to showcase it as a laptop alternative.

    Right now there are fantastic iPad apps out there, but at a cost -- esp. when it comes to office apps. Apple's own (what use to be) iWorks suite for iPad, esp. Pages is so basic and useless it just gives fodder to those that say the iPad is a toy. A high school student couldn't even right a proper research paper with Pages. And when it comes to photo and video editing iMovie and Photos are really also-rans. Apple needs to step up here. Software is what sells hardware.
  17. Yebubbleman macrumors 68030


    May 20, 2010
    Los Angeles, CA
    Apple doesn't leave a product as-is and unchanged for that long in such a way that it is so clearly behind all of the other products in its parent product line only to give it an update down the road. It's following the path of the iPod classic, the Mac mini, the MacBook Air, and now, the AirPort product lines. And MacRumors should know better by now.
  18. convergent macrumors 68030


    May 6, 2008

    Its not that they are failing to get attention. Its that everyone that wants one already has one. There is no compelling reason to buy a new one at a cycle of phones. My wife has an iPad Air and uses it daily, but unless it physically stops working then she has no need to buy a new one. Phones die from wear and tear. Feature wise though, phones are now getting to the same place of tablets where there isn't much different from model to model so I see that slowing down too.

    Personally, I don't see a need for an iPad. I have a Note 8 and Surface Pro, and the iPad would not change my situation enough to warrant having another device to haul around.

    In my wife, my wife has an iPad and my granddaughter has an Amazon Fire for Kids. I don't see that changing in years.
  19. Gilligan's last elephant macrumors 65816

    Aug 4, 2016
    How on earth do you come to the conclusion that Android are out the pure tablet market? Do you conclude that Apple are out for the laptop/desktop market since they have a smaller share of world sales than Samsung's share of the tablet market?
  20. dmylrea macrumors 68030


    Sep 27, 2005
    Look for a sale and buy. Or buy out of state to save on sales tax. If you have an older iPad, trade it in (if it's too old to resell). BestBuy has a good trade in program to save you some $$$.

    If/when a bezel-less model comes out, sell the 10.5 Pro. You might break even or just out a little.
  21. LordVic macrumors 603

    Sep 7, 2011
    Android development for tablet's have pretty much dried up. Even samsung hasn't released a new tablet in a long time. it's not "dead dead". you can still find the odd device, but very few Android manufacturers are trying to release new tablets today. Samsung's latest flagship tablet is now over a year old. the flagship ASUS zenpad is almost 2 years old.

    And no, I do not conclude that Apple is out of the Laptop/Desktop market. Not sure how you jumped to that conclusion. However, Apple is OUT of certain markets in the PC industry. For example, they are out of enterprise and they have walked away from the "Mac Mini" style computer.

    this isn't about share and market share. This is about efforts and where they're being spent. Android manufacturers are not spending efforts in the tablet space anymore. Apple is.

    just go through your local best buy (or website) as an example. Look at the Android tablet lineup. it's old, discounted, and rarely having anything updated / replaced today.
  22. AZMecha macrumors regular


    Jun 30, 2015
    I'm waiting for WWDC or Sept IOS Event....

    My 9'7 iPad Pro is still Great & features a lot more that current education model released.

    I want 10'5 with OLED & Fave-ID Woot!!!!!

    Lets Go......
  23. Gilligan's last elephant macrumors 65816

    Aug 4, 2016
    Samsung flagship tablets are on an 18 month upgrade cycle with the Tab S4 expected to be released this September, on time.
  24. LordVic macrumors 603

    Sep 7, 2011
    Interesting, going to be interesting to see what they do with that then. other than that, the market in android space has been very quiet.
  25. kirk.israel macrumors newbie


    Sep 7, 2016
    Mini with Pencil. Mini with Pencil. Mini with Pencil.

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