Cause it will be this weekend (for cdns at least), where target is giving $100 gift cards with purhcase of ipad air. Use that gift card on other stuff you need and you pretty much see the deal (at least i do) as $100 savings on the ipad. I just see more value that way, when you view it as getting $100 off the air vs $100 worth of toilet paper and misc household items. Jist curious which you would choose and why. Lets say both of these were the same price everyday, which do you think sells better? I dont know targets exact pricing on the air, but this deal might actually turn out to be where the air is $20 cheaper than the rmini.