iPad Sales Total 225 Million Units Since 2010 as Apple Claims 'Significant Innovation' Coming

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 22, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    During today's earnings call, Apple CEO Tim Cook shared new information on the state of the iPad, including details on overall sales since the product launched a little over four years ago, recent growth in different markets, and hints at future plans. It was revealed earlier that sales of the iPad were down for the second straight quarter in a row, as the company sold a total of 13.3 million iPads, down from 14.6 million in the year-ago quarter.


    Cook said that iPad sales have totaled to 225 million units since 2010, as the current iPad Air and iPad mini have hit 98% and 100% customer satisfaction, respectively. According to recent market studies, 63% of customers planning to buy a tablet are planning to buy an iPad, while half of all iPad buyers were planning to buy their first iPad.

    Additionally, Apple noted that 2.5 iPads are being sold for every Mac, as the tablet now holds an 85% share of the U.S. education market. Internationally, the iPad also experienced a 50% growth in China and 60% growth in the Middle East year-over-year.

    In reaction to iPad sales being down, Cook noted "significant innovation can be brought to the iPad", stating "[Apple] plans on doing that" and that the tablet category as a whole is still "in its infancy." Recent reports have pointed to Apple launching updated models of the iPad Air and Retina iPad mini later this year, with each likely to come with the Touch ID fingerprint sensor and a faster A8 processor.

    The company is also rumored to be preparing a larger "iPad Pro" which is said to feature a 12.9-inch ultra high-definition display. KGI Securities analyst Ming-Chi Kuo reported that the iPad Pro in 2015, but a recent report noted that Apple's plans may be on hold for the foreseeable feature.

    Article Link: iPad Sales Total 225 Million Units Since 2010 as Apple Claims 'Significant Innovation' Coming
  2. luckydcxx macrumors 65816


    Jun 13, 2013
  3. Lesser Evets macrumors 68040

    Lesser Evets

    Jan 7, 2006
    Hope he doesn't put a strap on it and call it healthy.
  4. bushido Suspended


    Mar 26, 2008
    as in split screen multitasking and even thinner? :p
  5. Dionte macrumors 6502a

    Aug 29, 2011
  6. MikhailT, Jul 22, 2014
    Last edited: Jul 22, 2014

    MikhailT macrumors 601

    Nov 12, 2007
    The only "innovations" I can think of are, Apple's definition of innovation is anything that's new, even if it was done before:

    1. TouchID
    2. Twice the memory, hopefully 2-4GB
    3. A8, twice the GPU/CPU performance
    4. [Not likely] Thinner display, more efficient panels like LTPS or something new in additional to less backlighting bars
    5. [Not likely] Lighter weight as usual but they tend to do this in every two generation.
    6. iOS 8 surprise feature, multiple app views at the same time alas Snap feature from Windows.
    7. iOS 8 surprise feature, Business/Personal parallel data stores per one app, like what Google is doing in L.
    8. [Not likely] Faster Wi-Fi speed, 3x3 AC with MU-MIMO support, which would require a brand new Extreme router to support MU-MIMO.
    9. Faster NANDs, twice the storage at same cost.
  7. lovewd macrumors 6502


    Aug 28, 2013
    I think that Apple is somehow going to make the iPhone 6 revolutionary because they're making so many
  8. quagmire macrumors 603


    Apr 19, 2004
    iPad Air already uses an IGZO display.
  9. sualpine macrumors 6502


    May 13, 2013
  10. I like bananas macrumors member

    Oct 31, 2013
    I'm guessing Multitasking will be the new big thing for iPads. Especially now with "Extensibility" in iOS 8.
  11. iSteve-O macrumors regular


    Oct 2, 2011
    Widgets, true multi-tasking, and 16:9 display.
  12. MikhailT macrumors 601

    Nov 12, 2007
    Ooops, good catch. I meant LTPS.
  13. Teste macrumors 6502

    Jan 8, 2011
  14. MisakixMikasa macrumors 6502a


    Aug 21, 2013
    Waterloo, Ontario, Canada
    Just leave and buy Android tablet already.... I hate 16:9 display....
  15. realeric macrumors 6502a


    Jun 19, 2009
    United States
    I have lost interest in iPad. It's just a toy.
  16. Macboy Pro macrumors 6502a

    Feb 16, 2011
    Please don't take away needed and desired functionality to make it innovatively thinner. Thinner by itself does not equal innovation.
  17. nando87 macrumors 6502a

    Jun 25, 2014
    Since I bought my macbook pro retina I'm more and more convinced that the iPad is just a fashion that is unnecessary having a 5,5 iphone and a macbook. And I have an iPad Air...
  18. ghost187 macrumors 6502a


    Mar 18, 2010
    I think Macrumors misinterpreted Tim, I believe he said "significant thinnovation". :D
  19. Apple Corps macrumors 68020

    Apr 26, 2003
    Quoting Cook from today's earnings call - "

    2:11 pm Hard at work and investing heavily in exciting opportunities and "incredible pipeline" of new products and services".

    Wow - where have we heard something like this before, how many times, for how long?
  20. keysofanxiety macrumors 604


    Nov 23, 2011
    Nah, that's not innovative enough. Knowing Apple, they'll steal another brilliant idea from Android -- namely, watching two different films on one screen. Amazing and not at all impractical.

    That's why I've bought the Galaxy Pro Note "S-Stylus Pro" S 7 running the latest Android beta that only pros and clever people use, (version 19.02, masculinely named 'Sweetie Sugarplum Snuggle').

    And it's for reasons like this that I'll stay with Android and never buy an iPad, because they're for little children and tech idiots who don't know real technology when they see it. I want to customise my icons, create silly ringtones, see how much lag I can achieve on a quad-core processor and hold cheap plastic, dammit!
  21. Chris5488 macrumors regular

    Feb 26, 2011
    32GB of storage standard! For the iPhone 6 as well please... it's 2014
  22. rdlink macrumors 68040


    Nov 10, 2007
    Out of the Reach of the FBI
  23. Count Blah macrumors 68030

    Count Blah

    Jan 6, 2004
    US of A
    Won't mean ish to the saps like me who bought the Air.
  24. afsnyder macrumors 65816

    Jan 7, 2014
    This significant Iinnovation doesn't come with iOS 8... otherwise it would have been mentioned earlier. Maybe this has to do with sliming their products down and reducing price?
  25. Rogifan macrumors P6


    Nov 14, 2011
    According to Ben Bajarin, Apple's R&D as a percent of revenue is the highest it's been since 2006, before the launch of the iPhone. Apple's got to have more in the works than incremental changes to existing products.

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