iPad Still Dominating Corporate Tablet Usage as Competitors Arrive

[MacRumors]

ChangeWave Research reports on the results of a new survey conducted last month regarding corporate usage of tablet devices such as Apple's iPad. With new tablet offerings such as the HP Slate 500 and the Dell Streak now becoming available, the survey finds that businesses are still overwhelming supporting the iPad as tablet adoption increases at a rapid rate.

In terms of current usage, 7% of corporate respondents now say their company provides employees with Tablet devices - up 1-pt since our previous survey in August.

The Apple iPad (82%) remains by far the most popular Tablet for business purposes. H-P (e.g., Slate; 11%) and Dell (e.g., Streak; 7%) are also showing some traction among corporate users - but both remain far behind Apple's overwhelming share of the market.

Usage is expected to continue to surge, with the number of surveyed companies planning to be utilizing tablets in the first quarter of 2011 registering at 14%, double the current number. Those companies planning to begin using tablets early next year are also overwhelming planning to adopt the iPad, with 78% opting for Apple's tablet device.

Among those companies that have already begun using tablets, the iPad registers highest in satisfaction, with 69% of corporate users saying they are "very satisfied" with the device, compared to only 23% of HP tablet users and 12% of Dell tablet users.

Finally, the survey finds that corporate users are more broadly using the iPad for such functions as Internet access, corporate email, and on-the-road work when compared to the firm's August survey.

Article Link: iPad Still Dominating Corporate Tablet Usage as Competitors Arrive

 

[granex]

Bad reception

Whoa, lack of adoption of the new offerings is one thing, but those satisfaction ratings on the new tablets are horrible. People probably spend most of their time on the Dells wishing that they actually had an iPad.

 

[Fanboyofnothing]

And it's still a gimped waste of money.

 

[*LTD*]

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Mobile/8C148)

LMAO

They're barely fit to even be called "competitors."

 

[WildCowboy]

Whoa, lack of adoption of the new offerings is one thing, but those satisfaction ratings on the new tablets are horrible. People probably spend most of their time on the Dells wishing that they actually had an iPad.

Note that the two options are "very satisfied" and "somewhat satisfied". "Unsatisfied" results aren't shown.

It's easy to glance at the graph and think it's a "satisfied/unsatisfied" option, so just want to make that distinction clear.

But even so, the numbers aren't great for Apple's competitors.

 

[Consultant]

Of course. The clueless will find out there is no tablet market (Tablet exist before iPad, but they are awful, and they still are). However, there is market for iPad.

 

[NebulaClash]

That Satisfaction chart is all you need to know. Only the iPad gets enthusiastic responses from users. So businesses, want your people to like their tools? Get 'em iPads.

 

[lowlymarine]

It's easy to claim the iPad is "dominating" the tablet market when you define the market such that the ThinkPad X-T, HP Tm/tx series, and Dell Latitude XT series aren't counted.

 

[dmunz]

Exopc?

Interresting that there is no mention of this one. Supposedly they are sold out of the original production run with their "Connect Four" overlay. I still think the wintabs will make up some ground when they have a decent interface.

For corporate users MS Office usability will probably always be a driving factor and I can't see a decent option on the iPad. (I have and use Docs to Go, but there is a learning curve that the average corporate user just won't survive for this or any iPad options.)

FWIW
DLM

 

[Consultant]

It's easy to claim the iPad is "dominating" the tablet market when you define the market such that the ThinkPad X-T, HP Tm/tx series, and Dell Latitude XT series aren't counted.

In reality, iPad sold more in 3 months than 3 years of tablet pcs.

 

[paul4339]

these are November survey results. Didn't the HP tablet just come out in late Oct?

P.

 

[gkarris]

I've seen some "cheap" Android ones ($120 - $249) that are 5"-9" at the stores - do those even count?

I would think they would better compete against the PC company ones rather than the iPad...

 

[notjustjay]

I'm curious as to what exactly these folks are doing with their iPads.

Mine is primarily for personal use: to check my personal email while I'm at work, for example, since Gmail is blocked from the corporate network.

 

[tinman0]

It's easy to claim the iPad is "dominating" the tablet market when you define the market such that the ThinkPad X-T, HP Tm/tx series, and Dell Latitude XT series aren't counted.

Well, when they find the one of six people who bought one of the above, I'm sure they'll ask them how they are getting on.

 

[Piggie]

Could they do a works version of the game Angry Birds for use in business.

Called: Angry Boss

 

[Doctor Q]

It seems that consumers are pretty much sold on the iPad so far. All that Apple advertising and attention certainly helped. It'll be hard for competitors to catch up to grab mindshare. And Apple will no doubt release an updated iPad to stay ahead.

But in the corporate market, where IT departments often enforce their preference of platform and vendor, purchase decision-makers are less likely to follow shiny objects and a few specific features, apps, or compatibility issues may be the driving force. It'll be interesting to see if Apple can hold a good percentage of this market over time.

 

[ten-oak-druid]

LOL

DULL is the worst. No surprise.

 

[SeattleMoose]

The iPad Days Are Numbered!!!

Once Microsoft releases their version, the iPad will become a footnote in technological history...like the cube.

Ballmer is bringing the "MsPad" out........um.......well.......real soon.

 

[ten-oak-druid]

It seems that consumers are pretty much sold on the iPad so far. All that Apple advertising and attention certainly helped. It'll be hard for competitors to catch up to grab mindshare. And Apple will no doubt release an updated iPad to stay ahead.

But in the corporate market, where IT departments often enforce their preference of platform and vendor, purchase decision-makers are less likely to follow shiny objects and a few specific features, apps, or compatibility issues may be the driving force. It'll be interesting to see if Apple can hold a good percentage of this market over time.

Oh you make it sound like the ipad is just a "shiny object." The needs of the tablet will suffice for many corporate tasks. What will hurt the ipad corporate sales in actuality are IT people looking for job security having to maintain something from DULL.

 

[Rodimus Prime]

Note that the two options are "very satisfied" and "somewhat satisfied". "Unsatisfied" results aren't shown.

It's easy to glance at the graph and think it's a "satisfied/unsatisfied" option, so just want to make that distinction clear.

But even so, the numbers aren't great for Apple's competitors.

yep those graphs are an example of what is known as piss poor reporting and why the media no longer cares about the truth. It pure apple spin.

As for this report. I would call it worthless. None of the other devices that are aimed heavily at the corpate uses really are even out yet or release.
Rim tablet device has not hit the market yet and give it a few months to see how it does.
HP slate was a limited release (aka not worth much) and what I want to see is their webOS tablet that has to be in the works.
Dells was fairly limited as I understand and was not targeted nor marketed very heavily.

Lastly I seem to remember something like this a month or 2 ago and Apple seems of been dropping. They were like over 90% and now already dropped below 80%. I fulled expect that to keep dropping.

 

[mytdave]

hmmm

Interesting that the other makers garner that much support considering none of them have a shipping product (except the Tab) yet, unless you consider a laptop with a swivel touch-screen to be a tablet... btw, the totals exceed 100%.

 

[SandynJosh]

I'm curious as to what exactly these folks are doing with their iPads.

Mine is primarily for personal use: to check my personal email while I'm at work, for example, since Gmail is blocked from the corporate network.

The corporate uses are covered in the story: "Finally, the survey finds that corporate users are more broadly using the iPad for such functions as Internet access, corporate email, and on-the-road work when compared to the firm's August survey."

 

[SandynJosh]

As for this report. I would call it worthless. None of the other devices that are aimed heavily at the corporate uses really are even out yet or release.
Rim tablet device has not hit the market yet and give it a few months to see how it does.
HP slate was a limited release (aka not worth much) and what I want to see is their webOS tablet that has to be in the works.
Dells was fairly limited as I understand and was not targeted nor marketed very heavily.

Apple's competitors have had pilot programs with their tablets on-going within their key customer sites. Just because you don't know about, doesn't mean squat.

 

[Rodimus Prime]

Apple's competitors have had pilot programs with their tablets on-going within their key customer sites. Just because you don't know about, doesn't mean squat.

pilot programs is still very limited compared to it as a whole. So yet again this entire article really means very little except maybe to stroke the egos of some fanboys.

 

[ten-oak-druid]

Apple's competitors have had pilot programs with their tablets on-going within their key customer sites. Just because you don't know about, doesn't mean squat.

That's interesting. Give us an example.