iPad's 'Cannibalization' of Notebook Computers Disputed

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Oct 1, 2010.

  1. MacRumors macrumors bot


    Apr 12, 2001


    Market research firm NPD has released the results of a new survey disputing the common assertion that Apple's iPad is 'cannibalizing' the PC notebook industry. According to the survey, only 13% of iPad customers made their purchase instead of buying a PC. A larger target for the iPad has been e-readers, with 24% of iPad purchasers reporting that they replaced a planned e-reader purchase with the iPad.

    The survey also unsurprisingly revealed that iPad purchasers are more likely than the general population to own other Apple products, with 38% of iPad purchasers also owning an iPhone and 48% owning a Mac. The survey has, however, seen a slight dip in Mac ownership from the initial wave, moving from 50% in the first two months of availability to 45% in more recent months, indicating that the iPad's appeal seems to be broadening beyond the core base of Apple fans.
    Best Buy CEO Brian Dunn made headlines earlier this month with his ambiguous claims that the iPad was cannibalizing sales of notebook PCs by "as much as 50%". Dunn and Best Buy quickly back-pedaled, although he and Best Buy president Mike Vitelli have continued to confuse things with their follow-up comments.

    NPD's Stephen Baker has also written a blog post highlighting some results from the iPad owner survey such as what users are doing with the iPad (Internet browsing, email, and games), their likes (portability, easy Wi-Fi connections, e-reading, and apps), and their dislikes (lack of USB ports, printing, and multi-tasking).

    Article Link: iPad's 'Cannibalization' of Notebook Computers Disputed
  2. ThisIsNotMe Suspended

    Aug 11, 2008
    I think ill believe the guy who has actual sales data.
  3. alent1234 macrumors 603

    Jun 19, 2009
    the best buy CEO made his comments right about the time the iPad came to Best Buy. he was trying to get the herd instinct stimulated. everyone is buying it so i better get it as well
  4. chrmjenkins macrumors 603


    Oct 29, 2007
    He should have known better than to give hard numbers. Vague terms like some, significant etc. are much better in that you have a lesser chance of needing to recant.
  5. IMPMAC macrumors member

    Mar 4, 2009
    while he is true, most of the things we buy are not things that we actually "NEED"
  6. m4c1nt05h macrumors member

    Jun 28, 2007
    i must be missing something about these reports.

    how can the ipad cannibalize Notebook sales when you need a computer to set it up? i guess more people have desktops than notebooks and are using them to set the ipads up?

  7. Full of Win macrumors 68030

    Full of Win

    Nov 22, 2007
    Ask Apple
    I'd trust sales numbers over a poll any day of the week.
  8. NebulaClash macrumors 68000


    Feb 4, 2010
    heh, people sure are suddenly being defensive about iPad sales.
  9. ThisIsNotMe Suspended

    Aug 11, 2008
    Are you saying that households who own 1 computer never buy a 2nd?

    Are you saying that households with 1 computer never plan on upgrading it?

    Yes, you are missing something....
  10. aristotle macrumors 68000


    Mar 13, 2007
    You answered your own question. I had a MBP (early 2006) and I gave it away because I bought an iPad and I found that I was using my iMac at home and iPhone on the road but I needed a bigger screen so I did not "upgrade" my to a newer MBP.
  11. sushi Moderator emeritus


    Jul 19, 2002
    I think that it's a bit too early to say for sure. Let's wait and see what the situation looks like a year after the iPad was introduced.

    Also, how are the Android devices going to affect the Notebook/Netbook market?

    Say it isn't so .... please. :D
  12. kennmac macrumors newbie

    Oct 1, 2010
    This is a misleading statement. Just because customers were not intending to purchase a PC, does not mean that the iPad has not replaced this share of the market. If a customer responds that they had no intention to purchase a notebook PC, this can simply mean that the market is changing, there are newer and more convenient alternatives to suit their needs, and thusly, notebook PC's were not being considered in their search. The means the newer technology, (ie. the iPad, eReaders) has vastly changed the market we're used to, and does not necessarily mean that customers are still interested in notebooks the way they always were.

    Markets change, get over it.
  13. gsmumbo macrumors regular


    Jun 29, 2007
    Dallas, Tx
    Wait, from what I understood the Best Buy CEO had clarified to say that he was talking about netbooks, not notebooks. In fact all the comparisons I have heard have been about netbooks.
  14. herbhalstead macrumors newbie

    Oct 1, 2010
    well - I sold my iPad to get a Macbook Pro... I wonder how prevalent that is.
  15. GQB macrumors 65816

    Sep 26, 2007
    um, because you can use a desktop, not just a notebook?
  16. Ping Guo macrumors 6502

    Ping Guo

    Oct 5, 2008
    Kuala Lumpur, Malaysia
    There are three kinds of lies: lies, damned lies, and statistics. :D
  17. reckless2k2 macrumors 6502a

    Jul 10, 2008
    So 13% bought an iPad instead of a PC.

    I wonder how many of the total iPad purchasers will forgo buying/upgrading any computers in their homes within the next year based on their iPad purchase. Obviously, that data would have to be collected a few months after purchase.

    My point being that I think most purchasers will find that they will use their desktops, laptops, and portable devices far less as a result of the iPad purchase. This could lead to future cannibalization.

    Just a thought.
  18. m4c1nt05h macrumors member

    Jun 28, 2007
    ok, that's what i thought. makes sense.
  19. JGowan macrumors 68000


    Jan 29, 2003
    Mineola TX
    Who bought/buys an iPad (or computer for that matter) for one function? Did the survey allow for multiple choices or only one? I know I sat up and took notice when Steve Jobs demo'd the iPad in late January and said it would do 7 things better than either a smartphone or a laptop:


    Then I knew that the App store would bring that number way up and pre-ordered. I have never looked back or regretted the purchase (and I bought the 3G/64GB model.) Money well spent.
  20. GQB macrumors 65816

    Sep 26, 2007
    All I can really judge by is our own experience.
    We have a modern iMac (ours) and an pre-Intel iMac (daughter's.)
    We'll need to replace our daughter's soon, and not long ago we would have probably gotten her a laptop to start high school.
    But I've been using the iPad since rollout, and frankly laptops are no longer a part of the equation. My desktop use has dropped 90%.
    We may get a 27" iMac and give her our current one, but the only reason for that is the bigger monitor for slingbox viewing.
    By the time she starts high school next year, I guarantee that she'll be able to do everything she needs remotely with an iPad and bluetooth. I asked specifically, and no one in the house has any interest in a laptop now. Its desktop or iPad.

    So for us, the iPad has definitely eaten one laptop sale.

  21. PBUser167 macrumors member

    Jan 5, 2006
    My favorite is that "figures don't lie, but liars figure". :D
  22. Thex1138 macrumors 6502a


    Mar 17, 2009
    Sydney, Australia
    I bought my iPad, sold my PC Laptop and bought MBP... in that order...
  23. callme macrumors regular

    Jul 23, 2010
    Since when does 'NEED" come in to buying an iPad, it is a 'WANT' device!!
  24. Vulpinemac macrumors 6502a

    Nov 6, 2007
    I haven't used my iBook or my MacBook Pro since I bought my iPad. Even when I took both on vacation, my wife used the MBP only once and I never touched it.

    My primary computer is an iMac Extreme driving dual displays.
  25. jclardy macrumors 68040


    Oct 6, 2008
    Or people already own an older notebook or desktop and instead of upgrading the bought an iPad...

Share This Page