iPad's Momentum in Restaurants Grows with Buffalo Wild Wings Trial

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 7, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001


    Ever since the iPad was introduced two years ago, its potential to revolutionize the restaurant industry has been widely touted, with some restaurants already moving to replace their traditional point-of-sale devices with iPads and companies such as Square seeking to fill that need.

    And while iPads in restaurants have been catching on here and there, the concept could be ripe for major expansion if a pilot program from restaurant chain Buffalo Wild Wings proves worthwhile. As detailed by Computerworld, Buffalo Wild Wings is expanding an initial pilot program at one of its Toronto area locations to a new location in Minneapolis, stocking each table with an iPad to allow customers to place their own orders and browse the Internet.
    The iPad project has seen Buffalo Wild Wings partner with HubWorks Interactive, which offers several different mobile ordering platforms for the iPad along with a case that offers security and protection, a kickstand, a credit card reader, and extended power capabilities including AC power or up to 16 hours of battery life. The company sells basic iPad packages for $750 apiece.


    Rather than bolting or tethering the iPads to the tables, Buffalo Wild Wings has opted to equip each device with an RFID chip to serve as a deterrent to theft.

    The report notes that social restaurants such as Buffalo Wild Wings are ideal environments for the iPad, with the restaurants typically catering to larger crowds where at least some members have an interest in staying for extended periods of time and watching sports on the numerous televisions mounted around the dining areas.
    Buffalo Wild Wings continues to explore all options for the iPad in its restaurants, considering integration of mobile advertising to help offset costs and discussing the possibility of using camera-equipped iPad models to allow video chatting at tables.

    Article Link: iPad's Momentum in Restaurants Grows with Buffalo Wild Wings Trial
  2. BJMRamage macrumors 68020


    Oct 2, 2007
    sounds interesting...i like wings.
    <at&t commercial>
  3. chrmjenkins macrumors 603


    Oct 29, 2007
    Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

    Of course, this is much more important than the VP of iPhone and iPad engineering leaving apple.
  4. GenesisST macrumors 68000


    Jan 23, 2006
    Where I live
    I will by stock in Windex... Wings + iPads will results in very greasy screens...

    Interesting nonetheless
  5. mbowler macrumors newbie

    Aug 7, 2009
    I can't wait to touch other peoples' wing sauce and saliva from their fingers. I can't think of a worse restaurant for this.
  6. JGowan macrumors 68000


    Jan 29, 2003
    Mineola TX
    OMG -- can you imagine the gunk, food and greasy fingerprints that these things have on them at the end of the day?! I believe there are even those that would deliberately try to break the device (pour soup into the head phone jack, etc) -- there are some ridiculous people out there that just want to destroy stuff.
  7. Undecided macrumors 6502a

    Mar 4, 2005
    There's a walk-up cafe (walk up, order, pick up food, sit where you want) near me that gives the option to order by iPad at the entrance. No way - I'm not touching that thing after everyone else has. I'll order from the human behind the cash register, thank you very much.
  8. hobo.hopkins macrumors 6502a


    Jul 30, 2008
    This could really be a cost-saving feature for restaurants, if they needed fewer waiters/waitresses. Although as others have pointed out, it would require some thought to overcome the logistical problems associated with chicken wings and iPads...
  9. linux2mac macrumors 65816


    Aug 29, 2009
    "City of Lakes", MN
    Good thing they are not using Androids or the food orders would get messed up. :apple:
  10. Diode macrumors 68020


    Apr 15, 2004
    Washington DC
    And then take the cash they hand you that's just as dirty as the iPad (or dirtier - I bet that iPad gets wiped clean every once in a while, when was the last time you cleaned the cash in your wallet)?
  11. omgwut macrumors 6502

    Jul 28, 2006
    Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

    Oh boy, I can't wait use a locked down iPad coated in old honey mustard and crusty barbecue scunge.
  12. winterspan, Feb 7, 2012
    Last edited: Feb 7, 2012

    winterspan macrumors 65816

    Jun 12, 2007
    Used for Ordering and Payment!

    Hey guys,
    I've been a longtime lurker and occasionally post here... I work with HubWorks Interactive... its awesome to see it make the front page of MR!
  13. Undecided macrumors 6502a

    Mar 4, 2005
    Nope, credit card, which of course gets touched. But I didn't claim that going to the cash register is sterile; rather, it's just better than touching an iPad that hundreds of different people have touched.
  14. mms13 macrumors 6502

    Jun 29, 2010
    Baltimore, MD
    This. I'm all for the employees having iPads...but just giving them to customers is not a good idea. Especially at a place where people will constantly have wing sauce all over their fingers.
  15. MordechaiCarver macrumors member

    Nov 3, 2011
    Denver, CO
    Yeah, I've got a lot of friends in the service industry that are gonna be THRILLED about being out of a job.
  16. kyjaotkb macrumors 6502a

    Nov 20, 2009
    London, UK
    Social restaurant = men staring at sports on TV, women getting bored on Facebook...

    happy 21st century !
  17. bdkennedy1 Suspended

    Oct 24, 2002
    So, who's going to be the one to chase after the people that run out of the restaurant with the iPad? How will the screen be cleaned after Junior dumps hot sauce all over it?
  18. Buckeyestar macrumors 6502a


    Sep 17, 2011
    Do you touch door handles to get inside buildings? Germophobes are funny. Sad, but funny.
  19. GenesisST macrumors 68000


    Jan 23, 2006
    Where I live
    Well to be fair it depends on the actual application's developers more than the device or OS...
  20. mwjd299 macrumors regular

    Nov 9, 2003
    Santa Maria, CA
    Do restaurants leave gunk, food, and greasy fingerprints on the table after someone leaves? No, a good restaurant cleans the table before someone else uses it! :confused:
  21. wilycoder macrumors 6502

    Aug 4, 2008
    As great as the ipad is, I'd much rather interact with a hot waitress when ordering food.
  22. _Refurbished_ macrumors 68000


    Mar 23, 2007
    Don't use cleaning products on your iPad! :eek: :D

    On a serious note, this is what I've been waiting for. Need a refill? iPad to the rescue. Especially important in a wing place.....where you need a drink...and you haven't seen your waiter in fifteen...
  23. Keebler macrumors 68030

    Jun 20, 2005
    say what?
  24. AidenShaw macrumors P6


    Feb 8, 2003
    The Peninsula
    ...and no one actually talking with the friends with whom they've gone out to eat.

    So sad....

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