iPhone 11 Starts at $699, Down From $749 for iPhone XR

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Apple today announced that the all-new iPhone 11 starts at $699, down from the $749 starting price of its iPhone XR predecessor.


As a successor to the iPhone XR, the new iPhone 11 features the same 6.1-inch LCD display and overall design, but with many new features like a dual-lens 12-megapixel rear camera system with Night Mode, 12-megapixel front camera, faster A13 Bionic chip, new colors, Dolby Atmos sound, Wi-Fi 6, and more.

Apple's marketing chief Phil Schiller:
iPhone 11 is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic -- the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day. With the tight integration between hardware, software and services, the advancements in iPhone 11 bring an unparalleled user experience at an affordable price to even more customers. We think people will love it.
iPhone 11 pre-orders begin Friday, September 13 at 5 a.m. Pacific Time. Pricing starts at $699 for the 64GB model, with 128GB and 256GB storage capacities available for $749 and $849 respectively.

For more details, read our iPhone 11 announcement coverage.

Article Link: iPhone 11 Starts at $699, Down From $749 for iPhone XR
 

Jmausmuc

macrumors 6502a
Oct 13, 2014
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Should be 599 for what it is.
Great processor, great OS, good camera, unacceptable display (in my opinion), mediocre design...

With the competition you get an OLED screen in 200 dollar devices. I am definitely ok with paying a premium for iOS but an LCD for 700 dollars in 2019/2020 - I really don’t know...
 

Bin Cook

macrumors 6502
Jun 16, 2018
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lol - all of us who said they went high to drop it a year later and everyone would eat out of their palms are claiming our winnings now.

Still too high a price and it’s staggering how easy Apple can game their punters with their normalisation techniques.
 

scaramoosh

macrumors 6502a
Nov 30, 2014
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Maybe it means the XR will massively drop in price now.... I hate the camera design on the new phones, maybe I’ll get the XR if they go to 400.
 

nvmls

macrumors 6502a
Mar 31, 2011
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My god the bezels on that thing.. having a S10 right here makes the iPhone XR/11 look like a toy. (Still prefer iOS but the hardware keeps looking cheap on lower end models).

The back is seriously the worst design in the industry (including the Pro).

Another missed opportunity to deliver an edge to edge 4 inch sized phone.
 
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ThomasJL

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Oct 16, 2008
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Clueless Cook still hasn’t matched the iPhone 4S/5/5S/6/6S/7 starting price of $649, let alone dropped below it. What a jerk!

Under Steve Jobs, the starting prices for the first few generations of a product were the highest, and then subsequent generations’ starting prices would be lower.
 

neuropsychguy

macrumors 65816
Sep 29, 2008
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lol - all of us who said they went high to drop it a year later and everyone would eat out of their palms are claiming our winnings now.

Still too high a price and it’s staggering how easy Apple can game their punters with their normalisation techniques.
The iPhone 4 was $650 in 2010. That's about $766 in 2019 dollars (and $748 in 2018 dollars). The iPhone 6 was $650 in 2014 ($706 in 2019 dollars). The Xr was priced in line with past iPhones - the same as some, a little higher than others. This puts the 11 as the same as some and a little lower than others. Just because it's a tech product doesn't mean it should always cost lower in subsequent years.
 

Rob Nance

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Jul 2, 2003
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They wonder why I’m not upgrading? Your iPhone 11 STILL has an inferior screen to my 7 plus, that’s absurd! And they are getting rid of the XS so I can’t even buy that. I have no need for a pro, so Apple essentially forced me to keep my current phone or switch.

What are you thinking Apple? 300ppi is NOT enough
 
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iosuser

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Mar 12, 2012
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Am I the only one who missed the base and optional storage options? Or is Apple waiting for the public’s reaction and then decide on base storage size and pricing?
 

eyeseeyou

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Feb 4, 2011
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I hope the 2nd camera on this is used for more depth data. If so I might be switching back to an "XR". Miss that battery life.
 

macduke

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They wonder why I’m not upgrading? Your iPhone 11 STILL has an inferior screen to my 7 plus, that’s absurd! And they are getting rid of the XS so I can’t even buy that. I have no need for a pro, so Apple essentially forced me to keep my current phone or switch.

What are you thinking Apple? 300ppi is NOT enough
I think the rumor is for OLED on the base model next year, which would necessitate 3X retina due to the way that OLED look kinda bad at lower resolutions.
 

Hectx

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Dec 15, 2016
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The iPhone 4 was $650 in 2010. That's about $766 in 2019 dollars (and $748 in 2018 dollars). The iPhone 6 was $650 in 2014 ($706 in 2019 dollars). The Xr was priced in line with past iPhones - the same as some, a little higher than others. This puts the 11 as the same as some and a little lower than others. Just because it's a tech product doesn't mean it should always cost lower in subsequent years.
Except my phone bill was $15 less per month and every 24 months for $200 I got a brand new phone (plus another $100-200 for the better storage or max size). On the consumer side prices have definitely gone up.
 

macfacts

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Oct 7, 2012
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Cybertron
The iPhone 4 was $650 in 2010. That's about $766 in 2019 dollars (and $748 in 2018 dollars). The iPhone 6 was $650 in 2014 ($706 in 2019 dollars). The Xr was priced in line with past iPhones - the same as some, a little higher than others. This puts the 11 as the same as some and a little lower than others. Just because it's a tech product doesn't mean it should always cost lower in subsequent years.
You're talking about inflation. You forgot about tech getting better and cheaper. A couple years ago a 4k tv cost over $2k and now they are about $500
 
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PickUrPoison

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Sep 12, 2017
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Should be 599 for what it is.
Great processor, great OS, good camera, unacceptable display (in my opinion), mediocre design...

With the competition you get an OLED screen in 200 dollar devices. I am definitely ok with paying a premium for iOS but an LCD for 700 dollars in 2019/2020 - I really don’t know...
Unacceptable display? Your opinion is wrong, it’s an amazing display.

Better than the XR, especially the camera—one of the few features that drives sales—and Apple dropped the price. The XR remains available at $599 for those who are on a tighter budget. And since the competition doesn’t run iOS, it isn’t an option for me and many others.

Android platform will always offer cheaper phones, just like you can get a Windows laptop for $300. If price is the overriding factor, iPhone probably isn’t the best option for you.
 
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