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I promised myself I wouldn’t get caught up in the Apple hype machine but that ultra wide lens on the pro plus better battery life is calling me.
 
The $699 doesn’t include sales tax.
The £729 includes 20% VAT
Why does this have to be pointed out every time a new product is launched.
There is also the different import charges and higher costs, such as wages, in UK.
How much is the tariff in the US?
 
Interesting how Apple has been reducing pricing lately. iPhone 11 is $50 less than the XR, Series 3 is now $199 and Apple TV+ is $5/month with 1 year free.

They’re trying to pick up market share in India and China while giving consumers more options. It seems to be working, especially with the upgrade program which can lower that price further.
 
The iPhone 4 was $650 in 2010. That's about $766 in 2019 dollars (and $748 in 2018 dollars). The iPhone 6 was $650 in 2014 ($706 in 2019 dollars). The Xr was priced in line with past iPhones - the same as some, a little higher than others. This puts the 11 as the same as some and a little lower than others. Just because it's a tech product doesn't mean it should always cost lower in subsequent years.

Tech stays the same price as it improves everywhere outside Apple land.
 
I promised myself I wouldn’t get caught up in the Apple hype machine but that ultra wide lens on the pro plus better battery life is calling me.
The standard 11 has Ultra Wide too, it’s just missing the telephoto lens.
 
an inferior product with just 4GB RAM (instead 6 like the PRO), LED display, and cheap stuff imo... price is not inferior like previous iphones...obviously.
 
I remember when the tariffs were going to make everything more expensive. Those were the days.
 
The standard 11 has Ultra Wide too, it’s just missing the telephoto lens.
Ahhh.

Hmm I wonder if portrait mode uses both lens on the 11. One of the reasons I went back to a 10 is because there was a considerable less amount of depth data with the XR compared to the X. Depth data is key in emulating a DSLR lol.
 
Why does this have to be pointed out every time a new product is launched.
Some don’t understand how high their own country’s taxes are, but as you mention, at a minimum there’s 20% VAT included in Apple’s pricing.

What the pricing also tells us is that Apple expects a further 10-15% collapse in the British pound against the US dollar in the future. When the pound falls below $1.10 against the dollar, Apple will have to raise that £729 an additional £100 or so.

If there’s a hard Brexit on Oct. 31, that £729 could become £900, £1,000 or more. It’s a very unfortunate situation, this shooting one’s own foot off :(
 
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The 11 feels like the phone that the XR should’ve been - at the price that it should’ve been.

Apple are going to sell tonnes of the 11.
 
Apple’s attention to details is so good, no wonder they are a success. This includes hiring a guy with that name to be their marketing chief. How appropriate.
 
Clueless Cook still hasn’t matched the iPhone 4S/5/5S/6/6S/7 starting price of $649, let alone dropped below it. What a jerk!

Under Steve Jobs, the starting prices for the first few generations of a product were the highest, and then subsequent generations’ starting prices would be lower.
Those starting prices had only 16GB of storage (but the 7 had 32GB starting storage). The newer iPhone's start at 64GB. That makes a difference for iPhone starting prices.
 
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