iPhone 11 iPhone 11 Upgrade Programme UK pricing is eyewatering

skillwill

macrumors 6502
Feb 12, 2008
434
508
0
I don't usually complain about this sort of thing, you really just have to accept it, but the UK pricing for the iPhone 11 range is incredible - especially for the upgrade programme.

For example - iPhone 11 Pro Max starts at £63.95 a month. In the US it starts at $54.08 a month. $54.08 = £43.80. Basically a £20 premium for UK users.

What makes it even more insane is that iPhone 11 starts at £40.45 a month.

A US 11 Pro Max is only £3 a month more than a UK 11!

Man.
 
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Openworld1234

macrumors member
Jul 22, 2019
63
34
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Welcome to the UK we accept everything these days thank God our sim only contracts plans are getting cheaper.

I always purchase my phone sim free and use my £7 600 minutes ayce data sim plan from 3uk.
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I don't usually complain about this sort of thing, you really just have to accept it, but the UK pricing for the iPhone 11 range is incredible - especially for the upgrade programme.

For example - iPhone 11 Pro Max starts at £63.95 a month. In the US it starts at $54.08 a month. $54.08 = £43.80. Basically a £20 premium for UK users.

What makes it even more insane is that iPhone 11 starts at £40.45 a month.

A US 11 Pro Max is only £3 a month more than a UK 11!

Man.
I don't usually complain about this sort of thing, you really just have to accept it, but the UK pricing for the iPhone 11 range is incredible - especially for the upgrade programme.

For example - iPhone 11 Pro Max starts at £63.95 a month. In the US it starts at $54.08 a month. $54.08 = £43.80. Basically a £20 premium for UK users.

What makes it even more insane is that iPhone 11 starts at £40.45 a month.

A US 11 Pro Max is only £3 a month more than a UK 11!

Man.
add your sim plan ontop of the price and scream bloody expensive.
 

The-Real-Deal82

macrumors 604
Jan 17, 2013
7,543
11,458
0
Wales, United Kingdom
The prices here are extortionate which is why very few are buying the flagship iPhones and opting for the cheaper models. It’s the very reason carriers are pushing 3 year contracts to entice upgraders to go for the top models with lower monthly costs.

It doesn’t seem to be working though as I’m seeing very few flagship iPhones and the retailers are reporting higher sales of phones like the XR and iPhone 8. This year will be much of the same.
 

rosyapple

macrumors member
Mar 25, 2018
65
48
0
It's the same thing with other European countries as well. The price is outrageously expensive. New iPhone 8 price in the US 489 USD = 442 euros. In Europe it ranges from 530 to 560 euros. VAT sucks your wallet dry.

In addition, there are no iPhone Upgrade Program in many EU countries, so you are forced to buy the phone outright if you want to buy directly from Apple.
 
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skillwill

macrumors 6502
Feb 12, 2008
434
508
0
It's the same thing with other European countries as well. The price is outrageously expensive. New iPhone 8 price in the US 489 USD = 442 euros. In Europe it ranges from 530 to 560 euros. VAT sucks your wallet dry.

In addition, there are no iPhone Upgrade Program in many EU countries, so you are forced to buy the phone outright if you want to buy directly from Apple.
Yes but the VAT rates haven't changed and it's never been like this. The first load of iPhones were adjusted, then the last 4/5 have been £1=$1 (so still a premium because of the exchange rate but still), now it's $699=£749, even though the exchange rate is $1=£0.80. Premium is huge, doesn't matter about VAT.
 
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rosyapple

macrumors member
Mar 25, 2018
65
48
0
Yes but the VAT rates haven't changed and it's never been like this. The first load of iPhones were adjusted, then the last 4/5 have been £1=$1 (so still a premium because of the exchange rate but still), now it's $699=£749, even though the exchange rate is $1=£0.80. Premium is huge, doesn't matter about VAT.
At UK price, iPhone 8 is actually the same price now which is £479 = 535 euros though. So at least at this level, VAT is the major factor in the hefty price increase.
 

bobnugget

macrumors regular
Nov 15, 2006
244
34
0
England
Sterling is extremely volatile at the moment, they could be protecting themselves in case it tanks...
They probably are, but in the past they've kept the pricing for years, keeping prices high. I'm expecting another iTunes adjustment of prices up any day soon.
 

AppleHaterLover

macrumors 68000
Jun 15, 2018
1,813
1,817
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Anyone else noticed the UK price no longer matches the US price in dollars? $699 to £729.
The GBP is not very far away from an unprecedented crash in case Mr. Johnson follows through with his plan, so I don't think what Apple is doing is unreasonable.

They've done similar stuff in Russia, Turkey etc. - i.e. countries where the leaders make inexplicable decisions with huge (negative) economic impact in the name of incomprehensible desires. In Russia prices have gone up 35% overnight one time.
 

cube

macrumors P6
May 10, 2004
16,394
4,423
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I would think they aligned the price in Europe to the UK. Bad form.
 

TorontoSS

macrumors 6502a
Nov 9, 2009
504
70
0
It’s because of the UK pound crashing. It’s not around 1.3 but closer to 1.2 and it’s the lowest it’s been in 3 years recently. You can thank Boris really. Apple have to work with that.