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So the iPhone Mini costs $729, not $699. Tim didn't say that. No one said that. Lame to hide the true price.

If a specific carrier wants to subsidize the phone, that's fine. But they should have been open with saying the real price during the keynote.

Yeah, would be like in the days of subsidized phones saying "the new iPhone, starting at $0"*, but just not quite so aggressively misleading.


[buried in fine print:]
*requires activation with carrier x and two-year contract.
 
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This might have already been mentioned: my understanding is that Verizon models are unlocked out of the box anyway, because Verizon agreed to that condition when purchasing one of the bands it operates on. I've purchased a Verizon model outright in the store and stuck an ATT sim in it, and it worked no problem. Why would this be any different? Want to save $30, buy the Verizon model and stick a TMobile SIM into it.

I thought Apple would require you to activate on ATT or Verizon to leave the store with the phone. So how will you avoid the fee?
 
I thought Apple would require you to activate on ATT or Verizon to leave the store with the phone. So how will you avoid the fee?

You could choose to activate later but with the new wording on the site, choosing that option does not get you the $30 discount. Keep in mind, activating the phone through apple at time of purchase will mean you will also be charged an activation fee by your carrier which usually is in the $30 range. So in all, you will be paying $30 more then what is being advertised for these phones regardless of which way you go.
 
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When was the last time you purchased a Verizon version of the iPhone? Verizon phones used to come unlocked, but Verizon quietly updated their phone lock policy to 60 days from purchase sometime in the last year, I think. I have run into the issue where I purchased a Verizon iPhone I thought was unlocked, but a different carrier SIM wasn’t allowed.

You'll notice that this specifies phones *purchased from Verizon* and that the Apple website specifies that all phones sold without a payment plan are unlocked (and further specifies that the only not unlocked phone is the one with the AT&T payment plan).

So selecting Verizon when purchasing from Apple should not result in receiving a locked phone, unless this is a case in which both Verizon and Apple are lying in print to consumers.

ETA: To be clear, Verizon does say that they'll lock the phone for 60 days after activation, but this only applies if you activate.
 
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I suppose this is progress in that we're griping about the actual device price, rather than back in the not-so-distant past when the pricing only reflected the subsidized cost under a multiyear contract commitment.

Here's the press release for the original iPhone. The price there was $500 for the 4GB model and $600 for the 8GB, but in that case the fine print was a two-year contract.


Fast forward to the iPhone 5s introduction. Even though contract-free plans had become more widely available by that time, the quoted iPhone pricing that went up on the big screen at the introduction still only included the subsidized cost. $200 for the 16GB model, $300 for the 32GB model, and $400 for the 64GB model. Again, no mention at all about the device-only pricing, which was $450 higher and at that time only available for the T-Mobile configuration.


The iPhone 6s/6s Plus presser took the obfuscation one step further when it only mentioned the monthly cost with zero down.


It wasn't until the iPhone 7/7 Plus came out in 2016 (9 years later) that Apple finally quoted the full price for the device at the introductory presser.


Glad that I bought my iPhone SE when I did. The quoted price was the actual price, and I got the accessories (since I was upgrading from an iPhone 5s, I needed the Lightning earbuds) that Apple has now expunged from all iPhone boxes.
 
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So the iPhone Mini costs $729, not $699. Tim didn't say that. No one said that. Lame to hide the true price.

You mean like when Jobs quoted the original iPhone at $500? Or when the iPhone 6s was introduced at a price of $0 down? Always read the fine print has always applied to the iPhones, especially when carrier options are involved. Retailers like Best Buy and Target have quoted activation-dependent prices like this for years. Too bad Apple has now gone along with that model as well.

wow, apple, i'm sensing some dislike towards a decent carrier such as t-mo, but some asss-licking for a douche-carrier such as verizon. pity.

T-Mobile doesn't play the retail spiffs game anymore. Verizon and AT&T give retailers a cut plus incentives in exchange for product placement and promotion. That's why you don't see dedicated T-Mobile sections with carrier-locked phones at retail stores, and why retailers like Best Buy and Target don't offer discounts for phones that you would activate on T-Mobile's network.
 
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So the Apple Store app shows me this. I am a T-Mobile customer. Am I missing something here, or is the phone $799 now and not $829?

*EDIT* Nevermind, when you get to the next step it goes back up to the $829 price.
 

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I suspect it’s collision between Apple and AT&T/Verizon. Apple gets to advertise a lower price while AT&T and Verizon get to stock it to Tmobile.

The sim free is more expensive because historical you could avoid US carrier activation fees by just sim swapping. Guess which carriers are you only ones to still charge activation fees?

Is guess this is only on the regular 12 models because Apple sells far more regular models and their margins are quite a bit lower than on the Pro models. The same storage 128 GB Pro model is now only $120 more, encouraging more customers to just step up.

All just my blind speculation of course.
The one insane thing to me is why is the AT&T Trade Deal so much better than VZW. You could get a regular 12 for free (plus taxes, and after bill credits) with just trading an 8! VZW only gives $500 for an 11PM! Might be time to return.
 
agreed, I have VZ but my last 3 iPhones were SIM-free and I just swapped the SIM out myself ...

The real issue I see is that Apple is hiding the real price by stating it starts at 699 - if they were stating it starts at 729 but you get an instant discount from ATT and VZ of $30 - now that would be crystal cleared open communication
My ? is if I would get another SIM Free, but need a 5G SIM, would VZW charge again to activate that 5G SIM? So would it actually be better to get the VZW model for $30 less and just pay the SIM charge instead of the charge plus the upcharge for SIM Free?
 
Definitely an odd choice, and it doesn’t make sense, and it’s weird that it only applies to the non-pro phones.... but it is pretty dope that this year they’re selling the SIM free model right away
I wonder if they're trying to use mind tricks with not charging the $30 for Pros. People will just see they save $30 without also noticing it is $100s more for the Pros :D
 
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This might have already been mentioned: my understanding is that Verizon models are unlocked out of the box anyway, because Verizon agreed to that condition when purchasing one of the bands it operates on. I've purchased a Verizon model outright in the store and stuck an ATT sim in it, and it worked no problem. Why would this be any different? Want to save $30, buy the Verizon model and stick a TMobile SIM into it.
Yes VZW only gets locked for 60 days if you activate with a VZW SIM. AT&T only locks if you have an active installment plan. I don't believe the others ever lock.
 
Yeah, no difference in models - there's only one for each type.


But the $30 discount requires activation with Verizon so not sure that would work.
So I wonder do they balance that with the SIM activation charge, or will they waive that this time? Seems dumb to give a discount and then charge you.
 
My ? is if I would get another SIM Free, but need a 5G SIM, would VZW charge again to activate that 5G SIM? So would it actually be better to get the VZW model for $30 less and just pay the SIM charge instead of the charge plus the upcharge for SIM Free?
Is there such a thing as a 5G SIM? My understanding is that LTE is still required on 5G for certain things. I honestly don’t know ...
 
I don't understand the subsidy talking point. Aren't ATT and Verizon customers simply going to make the carriers whole when they pay a $30 activation fee, whereas TMO has no such fee?
 
If only the T-mobile coverage was even barely adequate in my town, i'd be with you.
Yup! Signed up for T-Mobile because the price was about half of Verizon.... but my service reliability was about 1/4 of what I had with Verizon, so it was actually a super ****** deal.
 
Is there such a thing as a 5G SIM? My understanding is that LTE is still required on 5G for certain things. I honestly don’t know ...
AT&T doesn't have a 5G SIM, they just have to provision the account to use the "ATT Enhancedphone" APN.
I assume Verizon is similar.
 
The option to not buy a 2020 Mini exists, at least for me. Even though my original SE is dying, my wife says I could buy a 2020 SE/128GB now and pass it to her next year, buying myself a Mini when it has 120Hz ProMotion and maybe even Touch-ID in the power button. She's choosing to get an iPad Air/256GB this year, rather than a new phone and she likes the 2020 SE.
 
AT&T doesn't have a 5G SIM, they just have to provision the account to use the "ATT Enhancedphone" APN.
I assume Verizon is similar.
interesting, so you have to "activate" your 5G phone then?
been on VZ for 10 years or so and at least in the lat 5 years I got unlocked iPhones and jut swapped the SIM out myself, never "activated" it, hence never paid an activation fee but maybe this is over with 5G? or at least for your first 5G phone?
 
interesting, so you have to "activate" your 5G phone then?
been on VZ for 10 years or so and at least in the lat 5 years I got unlocked iPhones and jut swapped the SIM out myself, never "activated" it, hence never paid an activation fee but maybe this is over with 5G? or at least for your first 5G phone?
Again, I don't know how Verizon does it, but with AT&T, all you have to do is provision the account (have a 5G compatible plan), there is no activation required if you have a working SIM. Once you're on the 5G plan, just restart the phone and you're all set.
 
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