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iPhone 12 in Purple Reviews: 'More Lavender' But 'Unmistakeable'

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The first reviews of the iPhone 12 in Apple's newly-introduced Purple color option for the spring have now been shared by various media outlets and YouTubers, and the overall consensus is that the new color is more of a lavender shade than purple.

iphone-12-purple-verge.jpg
Image via The Verge​

The Verge's Dieter Bohn described the new color as "more like a lilac," but still said that it was unmistakable:

It's a lightish shade of purple. One might be tempted to call it lavender, but to me it's a bit more like a lilac or maybe a wisteria. It lacks the redness you'd expect in a mauve or the blue tones you'd see in a violet. There are many shades of purple, but this one is what Apple went with and I like it. It's unmistakable even at a distance, whereas the light green iPhone 12 models could be mistaken for off-white in certain light. I am also glad it doesn't have a fancy name. It's just "purple."
Click to expand...

Mashable's Brenda Stoylar said that the new color is "very pretty," and similarly noted that it is "more of a periwinkle or a lavender" than purple.

Chris Velazco of Engadget also noticed the more subdued nature of the purple, but interestingly observed that it is "roughly the same pastel shade that last year's purple iPhone 11 came in."

Apple continues to sell the iPhone 12 and iPhone 12 mini in existing colors, including Black, White, Blue, Green, and (PRODUCT)RED. Pricing starts at $699 for the iPhone 12 mini and $799 for the iPhone 12 in the United States.

The iPhone 12 and iPhone 12 mini will be available in the new purple color starting April 30, with pre-orders starting this Friday. iPhone 12 and iPhone 12 mini in the new purple color will ship with iOS 14.5, according to Apple.

Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, which are all available to order now.

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Article Link: iPhone 12 in Purple Reviews: 'More Lavender' But 'Unmistakeable'
 
Article Link
https://www.macrumors.com/review/iphone-12-in-purple-reviews-more-lavender-but-unmistakeable/
Last edited:
kaycrystal626 said:
Still not sure why Apple so obsessed with a new color. I have a case for my iPhone all the time, and I don't even remember what color is my iPhone.
Click to expand...
Same. I got my 12 Mini in blue, which is beautiful but I never see it.

With the camera bump the way it is, the protrusion of the camera lines up with the outside of the case perfectly. It actually seems like they've designed the phone specifically to live in a case.
 
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I'd like iPhones in the colours they have put on the backs of the new iMac, not the colours used on the front and leg. It does seem the iMac uses iPhone style colours for the front, which all seem a bit wishy-washy to me (I'd also like the iMacs to have the back colour all over, but that is another story).
 
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The image they use to advertise the things gives me the impression that the purple is much darker.

What’s with the colors Apple’s choosing these days? Do they think they’re going to save all of us from pandemic melancholia?

Wish the chin of the new iMacs were the same color as the back.

And the bezels were black, of course.
 
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This is the only color I like out of the 12/mini lineup. I hope it sticks around for the 13 models, but I’m guessing it won’t.
 
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kaycrystal626 said:
Still not sure why Apple so obsessed with a new color. I have a case for my iPhone all the time, and I don't even remember what color is my iPhone.
Click to expand...
Yeah. Honest question: how many people DON'T have a case for their phone. Everyone I know does.

My case covers the entire back except the camera slot. It provides a bit of drop protection, adds a little texture for better grip, and is just thick enough to make it so I'm not resting the phone on the lenses if I set it down. I wouldn't imagine running without it, but I also don't care if other people don't know what type of phone I use, so I feel no need to broadcast it.
 
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"Unmistakeable" - An ironic "word" to use in the headline, since they spelled it wrong.​

 
MacRumors said:


The first reviews of the iPhone 12 in Apple's newly-introduced Purple color option for the spring have now been shared by various media outlets and YouTubers, and the overall consensus is that the new color is more of a lavender shade than purple.


iphone-12-purple-verge.jpg


Image via The Verge​

The Verge's Dieter Bohn described the new color as "more like a lilac," but still said that it was unmistakable:



Mashable's Brenda Stoylar said that the new color is "very pretty," and similarly noted that it is "more of a periwinkle or a lavender" than purple.

Chris Velazco of Engadget also noticed the more subdued nature of the purple, but interestingly observed that it is "roughly the same pastel shade that last year's purple iPhone 11 came in."

Apple continues to sell the iPhone 12 and iPhone 12 mini in existing colors, including Black, White, Blue, Green, and (PRODUCT)RED. Pricing starts at $699 for the iPhone 12 mini and $799 for the iPhone 12 in the United States.

The iPhone 12 and iPhone 12 mini will be available in the new purple color starting April 30, with pre-orders starting this Friday. iPhone 12 and iPhone 12 mini in the new purple color will ship with iOS 14.5, according to Apple.

Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, which are all available to order now.

Videos







Article Link: iPhone 12 in Purple Reviews: 'More Lavender' But 'Unmistakeable'
Click to expand...
The dude from Engadget must have bad eyesight if he thinks this one is “roughly the same pastel shade...” as the purple 11. That one was very, very light pastel. This one is much more intensely colored.
 
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Why is this even news or deserving of a review? Wasn’t the XR available in purple?
 
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