They won’t. If you don’t like the tint your only option is to full retail return then rebuy, or stick to an old phone. A software fix has been hoped for and prophesied about since 2009. I can 100% assure you that apple gives zero f’s about this issue.It's good that the yellow tint is "consistent" across units. I hope Apple pushes an iOS update that tweaks the default color profile on the iPhones. Still annoying that the phone is incapable of displaying white color.